Sr Marketing Analyst Lead
AAA Auto Club Enterprises, Los Angeles, California, United States, 90079
We are seeking a strategic and technical leader to drive the future of our digital member experience. As the Senior Marketing Analyst Lead, you will supervise a team of analysts and technologists responsible for orchestrating personalized customer journeys using Adobe Real-Time CDP, Adobe Target, and Adobe Analytics.
You will move beyond simple reporting to true activation—using data to convert casual site visitors into loyal members and driving cross-line-of-business growth across Insurance, Membership, Travel, Discounts/Rewards, and Financial Services. You will bridge the gap between technical data execution and high-level marketing strategy, ensuring the right message reaches the right user at the perfect time.
Key Responsibilities
Team Leadership & Strategy: Supervise and mentor a high-performing team of marketing analysts and personalization specialists. Define the roadmap and strategy for our personalization program, prioritising high-impact tests and audience activations. Manage project workflows, resource allocation, and timelines to ensure campaigns are launched error-free and on schedule. Foster a culture of “test and learn,” guiding the team in hypothesis generation, experimental design, and statistical validation.
Platform Operations (Adobe Real-Time CDP & Target): Lead the strategy for Adobe Real-Time CDP. Define and build high-value audience segments (e.g., “High-Intent Auto Insurance Leads” or “Travel Enthusiasts”) for activation across web, email, and paid media. Oversee the execution of A/B and multivariate tests using Adobe Target. Design automated triggers and personalised experiences that nurture customers from awareness to conversion (e.g., converting a roadside-only user into a multi-product insurance holder).
Business Growth & Optimization: Drive specific strategies to convert non-members into members through targeted offers and streamlined digital pathways. Utilize predictive modelling and behavioural data to lift sales across all business lines (Insurance, Travel, Credit Card, Discounts). Partner with product owners to identify under-performing funnels and implement data-driven optimisations to increase revenue per visitor (RPV).
Analytics & Insights: Leverage Adobe Analytics to uncover deep user insights. Move beyond “what happened” to “why it happened” and “what we should do next.” Translate complex data sets into clear, actionable business narratives for executive leadership. Ensure data integrity across platforms, working with IT to validate data feeds and event tagging (Web SDK).
Education & Experience
Bachelor’s degree in Marketing, Data Science, Business, or related field (Master’s preferred).
7+ years of experience in digital marketing, marketing operations, or data analytics.
2+ years of experience leading or supervising a team, with a proven track record of mentoring staff and managing complex projects.
Technical Skills (Required)
Deep expertise in the Adobe Experience Cloud stack: Adobe Real-Time CDP (experience building schemas, segments, and destinations); Adobe Target (experience running A/B tests, XT, and using Automated Personalisation/Auto-Target); Adobe Analytics (proficient in Analysis Workspace, segmentation, and calculated metrics). Strong understanding of digital data layers, tagging, and identity management.
Business Acumen
Proven success in driving sales lift and conversion rate optimisation (CRO) in a multi-product environment (e.g., Insurance, Retail, Travel, or Subscription Services).
Experience with Membership/Subscription models is highly preferred.
Strong communication skills: Ability to translate technical constraints into business opportunities for stakeholders.
The starting pay range for this position is: $120,500.00 – $160,800.00.
Additionally, for full-time positions, you will be eligible to participate in our incentive program based upon the achievement of organisational, team and personal performance.
Remarkable benefits
Health coverage for medical, dental and vision.
401(K) saving plans with company match and pension.
Tuition assistance.
Floating holidays and PTO for community volunteer programmes.
Paid parental leave.
Wellness programmes.
Employee discounts (membership, insurance, travel, entertainment, services and more!).
Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organisation is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-mindful, service-driven professionals to join our team.
“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”
AAA is an Equal Opportunity Employer.
Our organisation participates in E-Verify.
The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).
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You will move beyond simple reporting to true activation—using data to convert casual site visitors into loyal members and driving cross-line-of-business growth across Insurance, Membership, Travel, Discounts/Rewards, and Financial Services. You will bridge the gap between technical data execution and high-level marketing strategy, ensuring the right message reaches the right user at the perfect time.
Key Responsibilities
Team Leadership & Strategy: Supervise and mentor a high-performing team of marketing analysts and personalization specialists. Define the roadmap and strategy for our personalization program, prioritising high-impact tests and audience activations. Manage project workflows, resource allocation, and timelines to ensure campaigns are launched error-free and on schedule. Foster a culture of “test and learn,” guiding the team in hypothesis generation, experimental design, and statistical validation.
Platform Operations (Adobe Real-Time CDP & Target): Lead the strategy for Adobe Real-Time CDP. Define and build high-value audience segments (e.g., “High-Intent Auto Insurance Leads” or “Travel Enthusiasts”) for activation across web, email, and paid media. Oversee the execution of A/B and multivariate tests using Adobe Target. Design automated triggers and personalised experiences that nurture customers from awareness to conversion (e.g., converting a roadside-only user into a multi-product insurance holder).
Business Growth & Optimization: Drive specific strategies to convert non-members into members through targeted offers and streamlined digital pathways. Utilize predictive modelling and behavioural data to lift sales across all business lines (Insurance, Travel, Credit Card, Discounts). Partner with product owners to identify under-performing funnels and implement data-driven optimisations to increase revenue per visitor (RPV).
Analytics & Insights: Leverage Adobe Analytics to uncover deep user insights. Move beyond “what happened” to “why it happened” and “what we should do next.” Translate complex data sets into clear, actionable business narratives for executive leadership. Ensure data integrity across platforms, working with IT to validate data feeds and event tagging (Web SDK).
Education & Experience
Bachelor’s degree in Marketing, Data Science, Business, or related field (Master’s preferred).
7+ years of experience in digital marketing, marketing operations, or data analytics.
2+ years of experience leading or supervising a team, with a proven track record of mentoring staff and managing complex projects.
Technical Skills (Required)
Deep expertise in the Adobe Experience Cloud stack: Adobe Real-Time CDP (experience building schemas, segments, and destinations); Adobe Target (experience running A/B tests, XT, and using Automated Personalisation/Auto-Target); Adobe Analytics (proficient in Analysis Workspace, segmentation, and calculated metrics). Strong understanding of digital data layers, tagging, and identity management.
Business Acumen
Proven success in driving sales lift and conversion rate optimisation (CRO) in a multi-product environment (e.g., Insurance, Retail, Travel, or Subscription Services).
Experience with Membership/Subscription models is highly preferred.
Strong communication skills: Ability to translate technical constraints into business opportunities for stakeholders.
The starting pay range for this position is: $120,500.00 – $160,800.00.
Additionally, for full-time positions, you will be eligible to participate in our incentive program based upon the achievement of organisational, team and personal performance.
Remarkable benefits
Health coverage for medical, dental and vision.
401(K) saving plans with company match and pension.
Tuition assistance.
Floating holidays and PTO for community volunteer programmes.
Paid parental leave.
Wellness programmes.
Employee discounts (membership, insurance, travel, entertainment, services and more!).
Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organisation is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-mindful, service-driven professionals to join our team.
“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”
AAA is an Equal Opportunity Employer.
Our organisation participates in E-Verify.
The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).
#J-18808-Ljbffr