Sr Marketing Analyst Lead
AAA - American Automobile Association, Los Angeles, California, United States, 90079
Employer Industry: Membership and Insurance Services
Why consider this job opportunity
Salary up to $160,800.00
Eligible to participate in an incentive program based on organizational, team, and personal performance
Comprehensive health coverage including medical, dental, and vision
401(K) savings plans with company match and pension
Generous paid parental leave and wellness programs
Opportunity to work with a diverse team and contribute to a nationally recognized brand
What to Expect (Job Responsibilities)
Supervise and mentor a high-performing team of marketing analysts and personalization specialists
Define the roadmap and strategy for the personalization program, prioritizing impactful tests and audience activations
Lead the strategy for Adobe Real-Time CDP, building high-value audience segments for activation
Drive strategies to convert non-members into members through targeted offers and streamlined digital pathways
Leverage Adobe Analytics to uncover user insights and translate complex data into actionable business narratives
What is Required (Qualifications)
Bachelor’s Degree in Marketing, Data Science, Business, or related field (Master’s preferred)
7+ years of experience in digital marketing, marketing operations, or data analytics
2+ years of experience leading or supervising a team, with a proven track record of managing complex projects
Deep expertise in the Adobe Experience Cloud stack, including Adobe Real-Time CDP, Adobe Target, and Adobe Analytics
Proven success in driving sales lift and conversion rate optimization in a multi-product environment
How to Stand Out (Preferred Qualifications)
Experience with Membership/Subscription models
Strong communication skills with the ability to translate technical constraints into business opportunities
We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
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Why consider this job opportunity
Salary up to $160,800.00
Eligible to participate in an incentive program based on organizational, team, and personal performance
Comprehensive health coverage including medical, dental, and vision
401(K) savings plans with company match and pension
Generous paid parental leave and wellness programs
Opportunity to work with a diverse team and contribute to a nationally recognized brand
What to Expect (Job Responsibilities)
Supervise and mentor a high-performing team of marketing analysts and personalization specialists
Define the roadmap and strategy for the personalization program, prioritizing impactful tests and audience activations
Lead the strategy for Adobe Real-Time CDP, building high-value audience segments for activation
Drive strategies to convert non-members into members through targeted offers and streamlined digital pathways
Leverage Adobe Analytics to uncover user insights and translate complex data into actionable business narratives
What is Required (Qualifications)
Bachelor’s Degree in Marketing, Data Science, Business, or related field (Master’s preferred)
7+ years of experience in digital marketing, marketing operations, or data analytics
2+ years of experience leading or supervising a team, with a proven track record of managing complex projects
Deep expertise in the Adobe Experience Cloud stack, including Adobe Real-Time CDP, Adobe Target, and Adobe Analytics
Proven success in driving sales lift and conversion rate optimization in a multi-product environment
How to Stand Out (Preferred Qualifications)
Experience with Membership/Subscription models
Strong communication skills with the ability to translate technical constraints into business opportunities
We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
#J-18808-Ljbffr