Senior Principle Marketing Specialist page is loaded## Senior Principle Marketing Specialistremote type:
Hybridlocations:
DEU - Tettnang, Kaplaneiwegtime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
55115**Who Are We:**We're more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.Together, we protect over 500 million people worldwide.**How We Work:**Reporting to the Director of Partner Marketing, the Senior Partner Marketing Manager (DACH) will work closely with the EMEA Strategic Partnership Sales team, supporting growth across Germany, Austria, and Switzerland, while contributing to broader European initiatives.This role sits within the Partner Marketing Team as part of the Marketing, Brand & Communications (MBC) organization. We collaborate cross-functionally with sales, product marketing, product management, and regional teams to drive measurable growth through strategic B2B2C partnerships.Our environment is dynamic, commercially driven, and highly collaborative. We partner with some of Europe’s largest telecommunications providers, banks, and insurance companies to deliver Norton Cyber Safety solutions to consumers and small businesses at scale.**Mission and Goals:**The Senior Partner Marketing Manager will drive sustainable revenue growth and product activation across strategic DACH partnerships by designing and executing joint go-to-market strategies.This role plays a critical part in strengthening Norton’s position within the European consumer cybersecurity market by aligning marketing initiatives with partner business objectives and accelerating sales through integrated, insight-led programs.**Objectives:****Lead Strategic Partner Marketing Planning**
Develop and execute comprehensive joint marketing strategies aligned with both Gen and partner business goals. Translate deep understanding of partner business models into actionable growth plans with clear KPIs and measurable outcomes.**Drive Integrated Campaign Execution**
Design and implement innovative, demand-generating marketing programs through partner channels that drive sales, product activation, and market expansion in consumer and small business segments.**Strengthen Senior-Level Partner Relationships**
Act as a trusted marketing advisor to senior stakeholders within telecommunications and financial service partners. Facilitate strategic planning sessions and ensure alignment across sales, marketing, and executive teams.**Enable and Accelerate Partner Sales Teams**
Lead partner enablement initiatives including onboarding, training, messaging alignment, and campaign toolkits to equip partner sales and marketing teams to effectively position Norton’s solutions.**Optimize Performance Through Data & Insights**
Monitor campaign performance, analyze data, and translate insights into optimization strategies. Deliver reporting that demonstrates impact on revenue growth, customer acquisition, and product adoption.**Collaborate Cross-Functionally for Regional Growth**
Partner closely with EMEA Strategic Sales, Product Marketing, and Product Management teams to ensure alignment with evolving cybersecurity trends (scam protection, identity, privacy, and security) and to identify expansion opportunities across Europe.**Support Market Expansion**
Identify growth opportunities within existing strategic accounts and help develop go-to-market approaches for new accounts and verticals across the region.**Competencies (Minimum Qualifications):*** 10+ years of experience in partner marketing, preferably within telecommunications or financial services.* Proven experience working with large strategic partners in a B2B2C environment.* Strong commercial acumen with demonstrated ability to interpret performance data and translate insights into action.* Experience engaging and influencing senior-level stakeholders.* Self-starter with the ability to operate independently and drive initiatives without regular oversight.* Excellent communication and stakeholder management skills.* Customer-centric mindset with a strong focus on measurable business outcomes.* Native-level German and strong English proficiency.* Willingness to travel within DACH and Europe as required.**Nice to Have (Preferred Qualifications):*** Experience in cybersecurity, SaaS, or subscription-based business models.* Background working in matrixed, international organizations.* Experience launching or scaling digital products through indirect channels.**What We Offer:*** Annual bonus scheme* Unlimited PTO (paid time off) and flexible working hours* The opportunity to join a major global tech company listed on the S&P 500* A chance to learn and grow alongside top professionals in the Digital Security industry* Cafeteria points provided by Benefit Plus (meal plan, pension insurance, travel, free-time activities, Multisport card, and more)* Tuition reimbursement for job-related courses* Learning & Development plan* Sustainable home improvement bonus* Mac or Windows laptop and moreGen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds. We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. .
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who think critically, solve complex problems and work with a strong sense of ownership – and who see AI as a teammate, leveraging it to move faster and deliver meaningful results.When you’re part of Gen, you’ll drive momentum and work hard and you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and generous time off to competitive pay, benefits and well-being programs.At Gen, we are scrappy and relentlessly customer driven. An inclusive team we seek out people with different lived experiences, identities and ideas, and we create room for healthy debate, experimentation and continuous learning. You’ll join a team that backs each other, respects each other and understands that our differences are a competitive advantage.If this sounds like you, we’d love you to be part of Gen.Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.Learn more at .Click
to review our Global Applicant Privacy #J-18808-Ljbffr
Hybridlocations:
DEU - Tettnang, Kaplaneiwegtime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
55115**Who Are We:**We're more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.Together, we protect over 500 million people worldwide.**How We Work:**Reporting to the Director of Partner Marketing, the Senior Partner Marketing Manager (DACH) will work closely with the EMEA Strategic Partnership Sales team, supporting growth across Germany, Austria, and Switzerland, while contributing to broader European initiatives.This role sits within the Partner Marketing Team as part of the Marketing, Brand & Communications (MBC) organization. We collaborate cross-functionally with sales, product marketing, product management, and regional teams to drive measurable growth through strategic B2B2C partnerships.Our environment is dynamic, commercially driven, and highly collaborative. We partner with some of Europe’s largest telecommunications providers, banks, and insurance companies to deliver Norton Cyber Safety solutions to consumers and small businesses at scale.**Mission and Goals:**The Senior Partner Marketing Manager will drive sustainable revenue growth and product activation across strategic DACH partnerships by designing and executing joint go-to-market strategies.This role plays a critical part in strengthening Norton’s position within the European consumer cybersecurity market by aligning marketing initiatives with partner business objectives and accelerating sales through integrated, insight-led programs.**Objectives:****Lead Strategic Partner Marketing Planning**
Develop and execute comprehensive joint marketing strategies aligned with both Gen and partner business goals. Translate deep understanding of partner business models into actionable growth plans with clear KPIs and measurable outcomes.**Drive Integrated Campaign Execution**
Design and implement innovative, demand-generating marketing programs through partner channels that drive sales, product activation, and market expansion in consumer and small business segments.**Strengthen Senior-Level Partner Relationships**
Act as a trusted marketing advisor to senior stakeholders within telecommunications and financial service partners. Facilitate strategic planning sessions and ensure alignment across sales, marketing, and executive teams.**Enable and Accelerate Partner Sales Teams**
Lead partner enablement initiatives including onboarding, training, messaging alignment, and campaign toolkits to equip partner sales and marketing teams to effectively position Norton’s solutions.**Optimize Performance Through Data & Insights**
Monitor campaign performance, analyze data, and translate insights into optimization strategies. Deliver reporting that demonstrates impact on revenue growth, customer acquisition, and product adoption.**Collaborate Cross-Functionally for Regional Growth**
Partner closely with EMEA Strategic Sales, Product Marketing, and Product Management teams to ensure alignment with evolving cybersecurity trends (scam protection, identity, privacy, and security) and to identify expansion opportunities across Europe.**Support Market Expansion**
Identify growth opportunities within existing strategic accounts and help develop go-to-market approaches for new accounts and verticals across the region.**Competencies (Minimum Qualifications):*** 10+ years of experience in partner marketing, preferably within telecommunications or financial services.* Proven experience working with large strategic partners in a B2B2C environment.* Strong commercial acumen with demonstrated ability to interpret performance data and translate insights into action.* Experience engaging and influencing senior-level stakeholders.* Self-starter with the ability to operate independently and drive initiatives without regular oversight.* Excellent communication and stakeholder management skills.* Customer-centric mindset with a strong focus on measurable business outcomes.* Native-level German and strong English proficiency.* Willingness to travel within DACH and Europe as required.**Nice to Have (Preferred Qualifications):*** Experience in cybersecurity, SaaS, or subscription-based business models.* Background working in matrixed, international organizations.* Experience launching or scaling digital products through indirect channels.**What We Offer:*** Annual bonus scheme* Unlimited PTO (paid time off) and flexible working hours* The opportunity to join a major global tech company listed on the S&P 500* A chance to learn and grow alongside top professionals in the Digital Security industry* Cafeteria points provided by Benefit Plus (meal plan, pension insurance, travel, free-time activities, Multisport card, and more)* Tuition reimbursement for job-related courses* Learning & Development plan* Sustainable home improvement bonus* Mac or Windows laptop and moreGen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds. We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. .
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who think critically, solve complex problems and work with a strong sense of ownership – and who see AI as a teammate, leveraging it to move faster and deliver meaningful results.When you’re part of Gen, you’ll drive momentum and work hard and you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and generous time off to competitive pay, benefits and well-being programs.At Gen, we are scrappy and relentlessly customer driven. An inclusive team we seek out people with different lived experiences, identities and ideas, and we create room for healthy debate, experimentation and continuous learning. You’ll join a team that backs each other, respects each other and understands that our differences are a competitive advantage.If this sounds like you, we’d love you to be part of Gen.Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.Learn more at .Click
to review our Global Applicant Privacy #J-18808-Ljbffr