New Development Brand and Social Media Manager
Upcampusproperties, Charlottesville, Virginia, United States, 22904
ABOUT THE ROLE
The New Development Brand & Social Media Manager owns early-stage brand visibility, voice, and momentum for the property. This role leverages corporate marketing resources, onsite student employees, and brand ambassadors to execute authentic, campus‑relevant marketing strategies that resonate with Gen Z.
The position works closely with onsite leasing leadership to ensure social traction translates into tours, applications, and pre‑leasing performance. This role is accountable for brand awareness, engagement, and the conversion of social momentum into measurable leasing outcomes.
WHAT YOU’LL BE RESPONSIBLE FOR Brand Awareness, Momentum & Social Proof
Drive early campus‑level awareness ahead of competitor renewals and leasing launches
Establish Blume on Ivy as a known, talked‑about, and socially validated brand on campus
Create visible momentum that generates urgency, demand, and FOMO
Convert social traction into leasing office tours and pre‑leasing activity
Student Employee & Brand Ambassador Activation
Recruit, train, and activate student employees and brand ambassadors as on‑campus brand extensions
Collaborate with students to ideate, test, and refine content rooted in real campus culture
Use student feedback loops to quickly adjust messaging, tone, and tactics
Empower students to co‑create authentic content that drives peer‑to‑peer credibility and engagement
Influencer Seeding & Early Adoption Strategy
Design early‑stage brand seeding strategies ahead of renewal and new leasing launches
Identify and activate first‑mover students across org leadership, Greek life, athletics, and international communities
Build insider access and exclusivity for early followers, ambassadors, and influencers
Amplify early traction into social proof and scarcity through targeted messaging
Brand Strategy, Content & Execution
Own brand voice, tone, and visual consistency across social platforms
Build and execute content calendars aligned with leasing milestones and campus events
Produce and edit high‑impact short‑form content using platforms and tools popular with Gen Z (Instagram, TikTok, Canva, CapCut, and emerging platforms)
Track awareness and engagement KPIs and share insights with leasing and marketing teams
WHAT WE’RE LOOKING FOR
Experience supporting new developments or lease‑ups preferred
Strong instinct for how students influence student decisions and trends
Hands‑on proficiency across Gen Z‑focused social platforms and creative tools (Instagram, TikTok, Canva, CapCut, etc.)
Comfortable collaborating closely with student teams, ambassadors, and influencers
Familiarity with student housing or Gen‑Z lifestyle brands preferred
Experience tying social performance and engagement to leasing or conversion outcomes
THE IDEAL CANDIDATE
Highly creative, proactive, and comfortable building something from scratch
Deeply tuned into campus culture and student behavior
Data‑aware and able to translate engagement into action
Comfortable moving quickly, testing ideas, and iterating in real time
Thrives in fast‑paced, high‑growth, lease‑up environments
SCHEDULE AND WORK ENVIRONMENT
Full‑time role
Schedule aligned with campus activity, events, and leasing milestones
Evenings and occasional weekends as needed during peak activation periods
Onsite, campus‑facing role
WHY JOIN UP CAMPUS MANAGEMENT This role offers the opportunity to shape the public identity and early success of a new student housing community from day one. You’ll work directly with students, influencers, and leasing leadership to build momentum, create demand, and influence leasing outcomes in a highly visible university market.
#J-18808-Ljbffr
The position works closely with onsite leasing leadership to ensure social traction translates into tours, applications, and pre‑leasing performance. This role is accountable for brand awareness, engagement, and the conversion of social momentum into measurable leasing outcomes.
WHAT YOU’LL BE RESPONSIBLE FOR Brand Awareness, Momentum & Social Proof
Drive early campus‑level awareness ahead of competitor renewals and leasing launches
Establish Blume on Ivy as a known, talked‑about, and socially validated brand on campus
Create visible momentum that generates urgency, demand, and FOMO
Convert social traction into leasing office tours and pre‑leasing activity
Student Employee & Brand Ambassador Activation
Recruit, train, and activate student employees and brand ambassadors as on‑campus brand extensions
Collaborate with students to ideate, test, and refine content rooted in real campus culture
Use student feedback loops to quickly adjust messaging, tone, and tactics
Empower students to co‑create authentic content that drives peer‑to‑peer credibility and engagement
Influencer Seeding & Early Adoption Strategy
Design early‑stage brand seeding strategies ahead of renewal and new leasing launches
Identify and activate first‑mover students across org leadership, Greek life, athletics, and international communities
Build insider access and exclusivity for early followers, ambassadors, and influencers
Amplify early traction into social proof and scarcity through targeted messaging
Brand Strategy, Content & Execution
Own brand voice, tone, and visual consistency across social platforms
Build and execute content calendars aligned with leasing milestones and campus events
Produce and edit high‑impact short‑form content using platforms and tools popular with Gen Z (Instagram, TikTok, Canva, CapCut, and emerging platforms)
Track awareness and engagement KPIs and share insights with leasing and marketing teams
WHAT WE’RE LOOKING FOR
Experience supporting new developments or lease‑ups preferred
Strong instinct for how students influence student decisions and trends
Hands‑on proficiency across Gen Z‑focused social platforms and creative tools (Instagram, TikTok, Canva, CapCut, etc.)
Comfortable collaborating closely with student teams, ambassadors, and influencers
Familiarity with student housing or Gen‑Z lifestyle brands preferred
Experience tying social performance and engagement to leasing or conversion outcomes
THE IDEAL CANDIDATE
Highly creative, proactive, and comfortable building something from scratch
Deeply tuned into campus culture and student behavior
Data‑aware and able to translate engagement into action
Comfortable moving quickly, testing ideas, and iterating in real time
Thrives in fast‑paced, high‑growth, lease‑up environments
SCHEDULE AND WORK ENVIRONMENT
Full‑time role
Schedule aligned with campus activity, events, and leasing milestones
Evenings and occasional weekends as needed during peak activation periods
Onsite, campus‑facing role
WHY JOIN UP CAMPUS MANAGEMENT This role offers the opportunity to shape the public identity and early success of a new student housing community from day one. You’ll work directly with students, influencers, and leasing leadership to build momentum, create demand, and influence leasing outcomes in a highly visible university market.
#J-18808-Ljbffr