The Director, Product Marketing is a strategic, customer-obsessed leader responsible for defining go-to-market strategy, crafting compelling product narratives, and driving adoption and engagement across US and UK DTC sites, as well as select global markets. This role partners closely with Marketing and Merchandising to ensure launch excellence and cohesive storytelling that strengthens the digital brand experience and drives measurable business impact.
Responsibilities
Partner with Digital Product lead to shape the end-to-end guest experience strategy
Lead cross-functional launch planning, ensuring cohesive storytelling across digital platforms
Partner with Marketing to translate brand strategy into high-impact digital execution
Own go-to-market decisions, including launch planning, messaging priorities, and tradeoffs
Drive fast, iterative execution; balancing speed with rigor in high-visibility moments
Synthesize performance data into clear, actionable narratives that drive prioritization and decisions
Drive operational excellence by establishing repeatable processes, playbooks, and best practices
Required Qualifications
8+ years of relevant experience or equivalent experience gained in high-scale, high-complexity environments
Expert in digital merchandising and eCommerce best practices
Expert in product launch and go-to-market strategy
Expert in brand and product storytelling
Skilled in customer journey and funnel design
Skilled in performance analytics to assess CVR, AOV, and engagement metrics
Preferred Qualifications
MBA or equivalent
Demonstrated experience influencing and educating cross-functional partners
Strong background in A/B testing and experimentation
Outcome-oriented leader, comfortable with commercial accountability
Highly effective cross-functional partner with strong ability to collaborate and influence
Experience operating in fast-paced, high-scale digital environments
Behavioral Traits for Success
Acts quickly when opportunities or issues surface, applying sound judgment to decisions.
Uses energy and enthusiasm to spark action, helping teams accelerate progress.
Communicates persuasively and keeps conversations focused so decisions don’t stall.
Forms relationships quickly, enabling smoother collaboration and quicker execution across teams.
Spots openings early and takes initiative to move ideas forward before others ask.
Stays flexible and upbeat during change, helping others maintain pace and clarity.
Brings resilience and optimism that keep initiatives moving even when challenges arise.
Ensures commitments are met by pairing urgency with clear communication and reliable
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
Corporate office is in St. Louis, MO
Hybrid work schedule when within 45 miles of office
Remote > 45 miles of office; 30% domestic travel to office
Your Performance Will Be Measured On Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
DTC Commercial Performance: Contribution to US and UK eCommerce revenue targets, including measurable improvement in key funnel metrics (CVR, AOV, upsell performance)
Launch Performance: Engagement, and revenue impact of major launches and enhancements
Operational Excellence: On-time, cross-functionally aligned execution of high-impact initiatives
Leadership & Influence: Strength of partnerships and stakeholder alignment across the organization
This description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment, nor does it alter your at-will employment, and Build-A-Bear Inc. reserves the right to change this job description and/or assign tasks for the employee to perform, as may be deemed appropriate
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Responsibilities
Partner with Digital Product lead to shape the end-to-end guest experience strategy
Lead cross-functional launch planning, ensuring cohesive storytelling across digital platforms
Partner with Marketing to translate brand strategy into high-impact digital execution
Own go-to-market decisions, including launch planning, messaging priorities, and tradeoffs
Drive fast, iterative execution; balancing speed with rigor in high-visibility moments
Synthesize performance data into clear, actionable narratives that drive prioritization and decisions
Drive operational excellence by establishing repeatable processes, playbooks, and best practices
Required Qualifications
8+ years of relevant experience or equivalent experience gained in high-scale, high-complexity environments
Expert in digital merchandising and eCommerce best practices
Expert in product launch and go-to-market strategy
Expert in brand and product storytelling
Skilled in customer journey and funnel design
Skilled in performance analytics to assess CVR, AOV, and engagement metrics
Preferred Qualifications
MBA or equivalent
Demonstrated experience influencing and educating cross-functional partners
Strong background in A/B testing and experimentation
Outcome-oriented leader, comfortable with commercial accountability
Highly effective cross-functional partner with strong ability to collaborate and influence
Experience operating in fast-paced, high-scale digital environments
Behavioral Traits for Success
Acts quickly when opportunities or issues surface, applying sound judgment to decisions.
Uses energy and enthusiasm to spark action, helping teams accelerate progress.
Communicates persuasively and keeps conversations focused so decisions don’t stall.
Forms relationships quickly, enabling smoother collaboration and quicker execution across teams.
Spots openings early and takes initiative to move ideas forward before others ask.
Stays flexible and upbeat during change, helping others maintain pace and clarity.
Brings resilience and optimism that keep initiatives moving even when challenges arise.
Ensures commitments are met by pairing urgency with clear communication and reliable
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
Corporate office is in St. Louis, MO
Hybrid work schedule when within 45 miles of office
Remote > 45 miles of office; 30% domestic travel to office
Your Performance Will Be Measured On Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
DTC Commercial Performance: Contribution to US and UK eCommerce revenue targets, including measurable improvement in key funnel metrics (CVR, AOV, upsell performance)
Launch Performance: Engagement, and revenue impact of major launches and enhancements
Operational Excellence: On-time, cross-functionally aligned execution of high-impact initiatives
Leadership & Influence: Strength of partnerships and stakeholder alignment across the organization
This description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment, nor does it alter your at-will employment, and Build-A-Bear Inc. reserves the right to change this job description and/or assign tasks for the employee to perform, as may be deemed appropriate
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr