Director of Programmatic Media DOOH Strategy
Gagreenenergysvc, Atlanta, Georgia, United States, 30383
Director of Programmatic Media & DOOH Strategy
Benefits
Competitive salary
Training & development
Location:
Atlanta, GA (Hybrid – 4 days in office, 1 remote) Reports To:
CEO Division:
Media & Monetization
About the Company Georgia Green Energy Services (GGES) is an infrastructure and technology company specializing in EV charging deployment, parking space monetization, and next-generation smart node systems. As we scale our EV charging network and QSN-L platform, we are building a high-impact Digital Out-of-Home (DOOH) media network designed to transform infrastructure into recurring, high-margin media assets. Our chargers are not just energy delivery systems — they are premium advertising surfaces in grocery-anchored shopping centers, commercial properties, and high-dwell environments. We are now seeking a Director of Programmatic Media & DOOH Strategy to architect, manage, and scale this media division into a regional (and eventually national) advertising network.
Position Overview The Director of Programmatic Media & DOOH Strategy will be responsible for designing and scaling GGES’s digital out-of-home media ecosystem across:
EV charging screens
Parking monetization platforms
QSN-L smart node network
Future data-driven media assets
This is a strategic revenue leadership role focused on:
Programmatic platform integration
Yield optimization
Agency and brand partnerships
Direct advertiser acquisition
Revenue growth and scalability
Media network positioning for long-term enterprise value
This role will own the full advertising lifecycle — from inventory architecture to performance reporting.
Key Responsibilities 1. Media Network Strategy & Architecture
Develop and execute the long-term DOOH monetization strategy.
Design tiered inventory packaging (premium, standard, local).
Create CPM rate cards and dynamic pricing models.
Structure direct vs. programmatic revenue mix.
Establish local, regional, and national sales frameworks.
Position GGES as a premium EV-driver-focused media network.
2. Programmatic Platform Management
Lead integration and optimization with platforms such as:
Broadsign
Vistar Media
Place Exchange
Manage SSP/DSP relationships.
Optimize fill rate, eCPM, and blended CPM.
Monitor performance metrics and reporting dashboards.
Ensure creative compliance and technical integrity.
Develop inventory reporting systems for executive review.
3. Revenue Growth & Yield Optimization
Establish revenue per screen per month benchmarks.
Develop peak vs off-peak monetization strategies.
Create local advertiser bundles.
Build recurring advertising subscription models.
Increase fill rate to target thresholds (60–75%+).
Improve effective revenue per charger through packaging and data segmentation.
4. Agency & Brand Partnerships
Develop relationships with regional and national ad agencies.
Secure anchor brand partnerships.
Structure multi-location retail campaigns.
Build strategic partnerships with
Grocery chains
Automotive brands
Financial institutions
Healthcare systems
Local business networks
Present media kits and negotiate commercial terms.
5. Direct Sales Channel Development
Create outbound strategy targeting:
Regional businesses
Multi-site property owners
Franchise operators
Develop bundled cross-platform advertising packages.
Support sales pipeline and CRM tracking for advertisers.
Design scalable advertiser onboarding systems.
6. Data Strategy & Audience Monetization
Develop audience segmentation strategies using:
Dwell time
EV driver behavior
Geographic data
Retail proximity
Explore attribution partnerships and retail measurement tools.
Build narrative around premium EV-driving demographic.
Position inventory as high-income, high-dwell audience exposure.
7. QSN-L Media Integration
Design integrated advertising packages across:
EV charging screens
QSN-L nodes
Parking monetization systems
Create enterprise sponsorship packages.
Align QSN-L brand strategy with monetization goals.
Develop scalable media frameworks for future node deployments.
Performance Expectations (First 12 Months)
Establish full programmatic ecosystem integration.
Launch formal media kit and rate card.
Achieve minimum 60% average fill rate.
Secure 3–5 anchor brand partnerships.
Build advertiser CRM pipeline.
Deliver recurring, predictable advertising revenue stream.
Establish executive-level reporting dashboards.
Required Qualifications
5+ years in Digital Out-of-Home (DOOH) or programmatic advertising.
Experience working with programmatic platforms such as Broadsign or similar.
Demonstrated experience scaling a screen-based or digital media network.
Strong understanding of:
OpenRTB
SSP/DSP ecosystem
CPM pricing models
Yield optimization
Fill rate metrics
Experience negotiating agency or brand-level media agreements.
Strong financial acumen (revenue forecasting, margin optimization).
Ability to build and present executive-level strategies.
Preferred Qualifications
Experience in EV charging networks or retail media networks.
Background in smart city, airport, mall, or transit media.
Experience at companies such as:
Volta
JCDecaux
ChargePoint
Familiarity with geospatial audience modeling.
Startup or high-growth company experience.
Core Competencies
Strategic thinker with strong commercial instincts.
Revenue-first mindset.
Analytical and data-driven decision maker.
Comfortable negotiating complex revenue-share agreements.
Confident presenting to executive stakeholders and agencies.
Entrepreneurial and comfortable building from zero to scale.
Compensation
Competitive base salary (commensurate with experience).
Performance-based revenue bonus.
Revenue accelerator incentives tied to media growth.
Long-term profit participation opportunity.
Executive growth pathway as division scales.
Flexible work from home options available.
#J-18808-Ljbffr
Competitive salary
Training & development
Location:
Atlanta, GA (Hybrid – 4 days in office, 1 remote) Reports To:
CEO Division:
Media & Monetization
About the Company Georgia Green Energy Services (GGES) is an infrastructure and technology company specializing in EV charging deployment, parking space monetization, and next-generation smart node systems. As we scale our EV charging network and QSN-L platform, we are building a high-impact Digital Out-of-Home (DOOH) media network designed to transform infrastructure into recurring, high-margin media assets. Our chargers are not just energy delivery systems — they are premium advertising surfaces in grocery-anchored shopping centers, commercial properties, and high-dwell environments. We are now seeking a Director of Programmatic Media & DOOH Strategy to architect, manage, and scale this media division into a regional (and eventually national) advertising network.
Position Overview The Director of Programmatic Media & DOOH Strategy will be responsible for designing and scaling GGES’s digital out-of-home media ecosystem across:
EV charging screens
Parking monetization platforms
QSN-L smart node network
Future data-driven media assets
This is a strategic revenue leadership role focused on:
Programmatic platform integration
Yield optimization
Agency and brand partnerships
Direct advertiser acquisition
Revenue growth and scalability
Media network positioning for long-term enterprise value
This role will own the full advertising lifecycle — from inventory architecture to performance reporting.
Key Responsibilities 1. Media Network Strategy & Architecture
Develop and execute the long-term DOOH monetization strategy.
Design tiered inventory packaging (premium, standard, local).
Create CPM rate cards and dynamic pricing models.
Structure direct vs. programmatic revenue mix.
Establish local, regional, and national sales frameworks.
Position GGES as a premium EV-driver-focused media network.
2. Programmatic Platform Management
Lead integration and optimization with platforms such as:
Broadsign
Vistar Media
Place Exchange
Manage SSP/DSP relationships.
Optimize fill rate, eCPM, and blended CPM.
Monitor performance metrics and reporting dashboards.
Ensure creative compliance and technical integrity.
Develop inventory reporting systems for executive review.
3. Revenue Growth & Yield Optimization
Establish revenue per screen per month benchmarks.
Develop peak vs off-peak monetization strategies.
Create local advertiser bundles.
Build recurring advertising subscription models.
Increase fill rate to target thresholds (60–75%+).
Improve effective revenue per charger through packaging and data segmentation.
4. Agency & Brand Partnerships
Develop relationships with regional and national ad agencies.
Secure anchor brand partnerships.
Structure multi-location retail campaigns.
Build strategic partnerships with
Grocery chains
Automotive brands
Financial institutions
Healthcare systems
Local business networks
Present media kits and negotiate commercial terms.
5. Direct Sales Channel Development
Create outbound strategy targeting:
Regional businesses
Multi-site property owners
Franchise operators
Develop bundled cross-platform advertising packages.
Support sales pipeline and CRM tracking for advertisers.
Design scalable advertiser onboarding systems.
6. Data Strategy & Audience Monetization
Develop audience segmentation strategies using:
Dwell time
EV driver behavior
Geographic data
Retail proximity
Explore attribution partnerships and retail measurement tools.
Build narrative around premium EV-driving demographic.
Position inventory as high-income, high-dwell audience exposure.
7. QSN-L Media Integration
Design integrated advertising packages across:
EV charging screens
QSN-L nodes
Parking monetization systems
Create enterprise sponsorship packages.
Align QSN-L brand strategy with monetization goals.
Develop scalable media frameworks for future node deployments.
Performance Expectations (First 12 Months)
Establish full programmatic ecosystem integration.
Launch formal media kit and rate card.
Achieve minimum 60% average fill rate.
Secure 3–5 anchor brand partnerships.
Build advertiser CRM pipeline.
Deliver recurring, predictable advertising revenue stream.
Establish executive-level reporting dashboards.
Required Qualifications
5+ years in Digital Out-of-Home (DOOH) or programmatic advertising.
Experience working with programmatic platforms such as Broadsign or similar.
Demonstrated experience scaling a screen-based or digital media network.
Strong understanding of:
OpenRTB
SSP/DSP ecosystem
CPM pricing models
Yield optimization
Fill rate metrics
Experience negotiating agency or brand-level media agreements.
Strong financial acumen (revenue forecasting, margin optimization).
Ability to build and present executive-level strategies.
Preferred Qualifications
Experience in EV charging networks or retail media networks.
Background in smart city, airport, mall, or transit media.
Experience at companies such as:
Volta
JCDecaux
ChargePoint
Familiarity with geospatial audience modeling.
Startup or high-growth company experience.
Core Competencies
Strategic thinker with strong commercial instincts.
Revenue-first mindset.
Analytical and data-driven decision maker.
Comfortable negotiating complex revenue-share agreements.
Confident presenting to executive stakeholders and agencies.
Entrepreneurial and comfortable building from zero to scale.
Compensation
Competitive base salary (commensurate with experience).
Performance-based revenue bonus.
Revenue accelerator incentives tied to media growth.
Long-term profit participation opportunity.
Executive growth pathway as division scales.
Flexible work from home options available.
#J-18808-Ljbffr