At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.
Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
This
Director, Integrated Marketing
is responsible for managing all aspects of key marketing partnerships, beginning with the development of strategic asset plans and taking it through the execution stage. This includes leading top to top relationships, partnering on acquisition and renewals, collaboration with bottlers, system stakeholders and customers to integrate Assets’ Partners into channel and customer plans to drive key business objectives.
Location
- Must be based in Salt Lake City, UT.
What You’ll Do For Us
Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement regional business plans and activation programs that meets Brands, Bottlers, Channel, Customer and Assets Partners’ needs to maximize profit and volume
Lead customization and implementation of integrated marketing communication and Assets’ activation plans by coordinating internal and external functions (e.g. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with company policy
Partner with Franchise Leadership on market specific business opportunities utilizing assets
Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation
Acts as subject matter expert to ensure all region POS, packaging, coupons etc., protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets
Budget stewardship
Relationship Management
Qualifications & Requirements
5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry
Knowledge of brand strategy and application across channel, including local marketing
Knowledge of key consumption occasions, shopper messaging, and methods of activation
Proven track record of achieving sustainable results
Sports Marketing Experience either with Team, League, Agency or client
Strong Background in Social, Digital, Mobile technologies
Functional Skills
Knowledge and Understanding of brand standards, TM use, legal guidelines and Vis ID SME
Knowledge of Agency capabilities
Knowledge of League Rules
Shopper Marketing Principles
Strong social/digital background
Sports Marketing Experience
Rules development, legal approval process
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Skills
Leadership
Results-Oriented
Sales Process
Account Management
Customer Relationship Management (CRM)
Sales Management
Marketing
Pitch Presentations
Consultative Sales Management
Business Insights
Sales Forecasting
Communication
National Account Sales
Customer Service Management
Decision Making
Business Development
Negotiation
#J-18808-Ljbffr
Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
This
Director, Integrated Marketing
is responsible for managing all aspects of key marketing partnerships, beginning with the development of strategic asset plans and taking it through the execution stage. This includes leading top to top relationships, partnering on acquisition and renewals, collaboration with bottlers, system stakeholders and customers to integrate Assets’ Partners into channel and customer plans to drive key business objectives.
Location
- Must be based in Salt Lake City, UT.
What You’ll Do For Us
Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement regional business plans and activation programs that meets Brands, Bottlers, Channel, Customer and Assets Partners’ needs to maximize profit and volume
Lead customization and implementation of integrated marketing communication and Assets’ activation plans by coordinating internal and external functions (e.g. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with company policy
Partner with Franchise Leadership on market specific business opportunities utilizing assets
Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation
Acts as subject matter expert to ensure all region POS, packaging, coupons etc., protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets
Budget stewardship
Relationship Management
Qualifications & Requirements
5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry
Knowledge of brand strategy and application across channel, including local marketing
Knowledge of key consumption occasions, shopper messaging, and methods of activation
Proven track record of achieving sustainable results
Sports Marketing Experience either with Team, League, Agency or client
Strong Background in Social, Digital, Mobile technologies
Functional Skills
Knowledge and Understanding of brand standards, TM use, legal guidelines and Vis ID SME
Knowledge of Agency capabilities
Knowledge of League Rules
Shopper Marketing Principles
Strong social/digital background
Sports Marketing Experience
Rules development, legal approval process
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Skills
Leadership
Results-Oriented
Sales Process
Account Management
Customer Relationship Management (CRM)
Sales Management
Marketing
Pitch Presentations
Consultative Sales Management
Business Insights
Sales Forecasting
Communication
National Account Sales
Customer Service Management
Decision Making
Business Development
Negotiation
#J-18808-Ljbffr