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Brand Marketing Coordinator

Marky's Caviar, New York, New York, us, 10261

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Brand Marketing Coordinator

Location:

Hybrid, NYC-based, with the ability to visit Marky’s / Huso NYC locations at least three (3) times per week.

Schedule:

Full-time, five (5) days per week. Must be available to be on-site with advance notice on select weekends for special events and holiday activations, and to be on-site at Huso for dinner service at least once (1x) per week (5 PM - 9 PM).

Reports to:

Strategy Manager

Position Overview The Brand Marketing Coordinator supports the execution of marketing initiatives across Marky’s retail locations, ecommerce business, and Huso restaurant. This role is responsible for coordinating retail promotions, creating and executing email marketing campaigns, publishing and deploying social media content, capturing real-time Instagram Story content, and supporting overall marketing operations.

The Brand Marketing Coordinator works closely with the ecommerce marketing team, Strategy Manager, PR partners, Marky’s lead photographer/designer, and Marky’s freelance Creative Strategist, who leads creative direction and content creation, in-feed content strategy, and community engagement.

This role owns the organization, coordination, and operational deployment of creative assets across social media, email marketing, paid advertising, ecommerce, and retail channels. Responsibilities include managing professional content libraries, coordinating influencer and collaboration assets, publishing approved content via Sprout Social, and ensuring marketing campaigns are executed accurately and on schedule.

The Brand Marketing Coordinator also serves as a key operational bridge between creative, marketing, ecommerce, and restaurant teams, ensuring content and campaigns are properly organized, communicated, and deployed across channels.

This is a hands‑on, execution-focused role ideal for someone highly organized, detail‑oriented, and creatively minded, with a strong interest in luxury brands, hospitality, and ecommerce.

This position is designed with a clear growth path into a Brand Marketing Manager role as the candidate develops increased ownership and leadership over time.

Key Responsibilities Social Media Publishing & Content Deployment (Sprout Social or Similar Experience Required)

Schedule and publish approved in-feed content across Marky’s and Huso social media accounts using Sprout Social

Publish ecommerce product launches, retail initiatives, and brand campaigns using creative assets sourced from the Creative Strategist and internal teams

Coordinate procurement, organization, and readiness of creative assets to ensure timely and accurate deployment

Maintain publishing calendars and ensure alignment with campaign timelines

Note:

The Creative Strategist leads creative direction, content creation, and community engagement. The Brand Marketing Coordinator is responsible for content organization, scheduling, and publishing.

Real-Time Story Content Capture & Publishing

Capture and publish real-time Story content from Marky’s retail locations, Huso, and brand initiatives, including dinner service, product launches, retail activity, and events

Document day‑to‑day brand activity to support ongoing storytelling and social media presence

Ensure Story content aligns with brand standards and creative guidance from the Creative Strategist

Email Marketing Execution (Mailchimp Required)

Build and deploy email marketing campaigns for Huso and Marky’s retail locations, including product launches, seasonal promotions, and menu announcements via MailChimp

Manage email lists, segmentation, scheduling, and campaign deployment

Coordinate email campaigns with product launches and marketing initiatives

Maintain organized email calendars and campaign records

Creative Asset Coordination & Content Management

Coordinate with Marky’s lead photographer and design team, Creative Strategist, and ecommerce team to procure and organize creative assets

Maintain structured libraries of professional, campaign, influencer, and collaboration content

Coordinate photoshoots and content production logistics, including scheduling, product preparation, and asset delivery

Ensure assets are properly organized and accessible for deployment across marketing channels

Paid Media Creative Asset Preparation & Coordination

Gather and prepare creative assets for paid media campaigns across Meta, Pinterest, and other advertising channels

Select, resize, and format approved creative assets according to platform specifications

Organize and maintain structured folders of paid media creative assets

Deliver finalized creative asset packages to the ecommerce and web teams on a monthly basis

Coordinate asset delivery timelines to align with product launches and campaign schedules

Note:

Paid media strategy, platform management, and campaign execution are owned by the ecommerce and web teams. The Brand Marketing Coordinator supports creative asset preparation and delivery only.

Influencer, Collaboration & UGC Coordination

Coordinate with the Creative Strategist to organize and manage influencer and collaboration content deliverables

Maintain organized records of influencer, partner, and collaboration content

Support operational coordination of influencer gifting and content tracking

Retail & Ecommerce Marketing Coordination

Execute retail and restaurant marketing initiatives, including seasonal campaigns, gift launches, product releases, retail activations, and special events

Support rollout and promotion of ecommerce product launches across social media, email marketing, and paid channels

Coordinate timelines, deliverables, and asset readiness across internal teams and external partners

Maintain and update retail marketing materials, including signage, menus, brochures, and promotional collateral

Campaign Coordination & Marketing Operations

Support execution of marketing campaigns across retail, restaurant, and ecommerce channels

Coordinate campaign timelines, deliverables, and asset readiness

Assist with execution of brand events, collaborations, and retail activations

Serve as a coordination point between ownership, ecommerce team, PR partners, Strategy Manager, Creative Strategist, and retail and restaurant teams

Social Media Monitoring & Customer Service Escalation

Monitor social media inboxes, comments, and notifications across Marky’s and Huso platforms

Escalate customer service inquiries to support@markys.com and appropriate internal teams

Flag influencer, press, partnership, and VIP engagement opportunities to the Creative Strategist and ownership

Note:

Community engagement and direct responses are led by the Creative Strategist.

Qualifications Required:

2–5 years of experience in marketing, brand marketing, ecommerce marketing, or hospitality marketing.

NYC-based, with the ability to visit Marky’s / Huso NYC locations at least three (3) times per week

Must be available to be on-site with advance notice on select weekends for special events and holiday activations, and to be on-site at Huso for dinner service at least once (1x) per week (5 PM - 9 PM)

Hands‑on experience using Mailchimp or similar email marketing platform

Experience using Sprout Social or similar social media management platform

Strong organizational skills and attention to detail

Strong written and verbal communication skills

Ability to manage multiple projects and timelines simultaneously

Ability to manage multiple stakeholders

Ability to collaborate with Marky’s team members across functions

Preferred:

Experience in luxury, hospitality, retail, ecommerce, or food & beverage brands

Experience managing creative assets and coordinating marketing content

Basic photography and video capture skills using iPhone or similar tools

Strong aesthetic sensibility and interest in brand storytelling

Experience working alongside photographers, designers, or creative teams

Promotion path to Brand Marketing Manager within a year upon successful completion of duties + performance review.

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