Midwest Cards | Columbus, Ohio
Collaboration
Can quickly repurpose long-form content into short-form impact
Role Overview Midwest Cards creates energy, anticipation, and unforgettable hobby moments — in-store, online, and on stream. The Social Media Manager is responsible for turning those moments into visibility, engagement, and growth. This role specializes in understanding what actually moves the needle on social platforms — what drives reach, saves, shares, comments, and conversions — and executing content accordingly.
You are not just posting content. You are captivating an audience. This role reports to the Brand & Content Marketing Manager and works closely with the Creative Lead and On-Air Talent to deploy high-performing content across platforms. This is a highly execution-focused role with measurable impact.
Core Responsibility Drive social growth and engagement through disciplined, high-quality execution. You organize, write, publish, optimize, and iterate content with precision — ensuring Midwest Cards consistently shows up in feeds in a way that feels unmistakably on-brand and high energy.
Key Accountabilities
Platform Growth & Optimization
Execute daily social publishing across platforms (Instagram, TikTok, YouTube Shorts, Facebook, etc.)
Understand platform algorithms and optimize for reach and engagement
Monitor trends and adapt content formats quickly
Test hooks, captions, post timing, and creative structures
Identify opportunities to increase shareability and retention
Content Organization & Deployment
Maintain structured content calendar in alignment with Brand & Content Manager
Organize raw content from: Live breaks, Big pulls, In-store moments, Events, Product releases
Turn raw moments into polished, high-performing posts
Ensure consistency in cadence and quality
Creative Writing & Copy Excellence
Write compelling hooks that stop the scroll
Craft captions that balance energy, clarity, intrigue, brand voice
Develop short-form scripts for reels and short videos
Maintain high taste in language and tone
Elevate everyday content into memorable storytelling
Collaboration
Work closely with Creative Lead on visual execution
Coordinate with On-Air Talent for promo scripts and social‑specific cuts
Implement strategic direction from Brand & Content Manager
Provide feedback on what content formats are working
Performance Tracking & Iteration
Track engagement, reach, watch time, follower growth, and conversions
Report weekly on what is working and why
Adjust formats based on data
Build repeatable playbooks for high-performing content types
What Success Looks Like
Engagement rates increase consistently.
Reach expands beyond existing audience.
Midwest Cards has visibility that can’t be ignored within the hobby.
Content feels intentional, not random.
Social posts contribute directly to: Event attendance, Product sell-through, Break participation, E-commerce traffic
Ideal Candidate Profile
Obsessed with social media trends and algorithms
A sharp, confident writer with excellent taste
Fast-moving and detail-oriented
Highly organized and execution-driven
Comfortable working in a high-energy retail + content environment
Data-aware but creatively bold
You understand:
What makes people stop scrolling
How to build anticipation
How to package hype without being salesy
The difference between noise and signal
Bonus if you
Follow the sports card / collectibles hobby
Have experience editing short-form video
Have grown accounts organically
Can quickly repurpose long-form content into short-form impact
Why This Role Matters You turn in-store energy into digital growth. You turn big pulls into brand awareness. You turn everyday content into momentum. This is a performance-driven creative role at the center of our visibility engine.
#J-18808-Ljbffr
Collaboration
Can quickly repurpose long-form content into short-form impact
Role Overview Midwest Cards creates energy, anticipation, and unforgettable hobby moments — in-store, online, and on stream. The Social Media Manager is responsible for turning those moments into visibility, engagement, and growth. This role specializes in understanding what actually moves the needle on social platforms — what drives reach, saves, shares, comments, and conversions — and executing content accordingly.
You are not just posting content. You are captivating an audience. This role reports to the Brand & Content Marketing Manager and works closely with the Creative Lead and On-Air Talent to deploy high-performing content across platforms. This is a highly execution-focused role with measurable impact.
Core Responsibility Drive social growth and engagement through disciplined, high-quality execution. You organize, write, publish, optimize, and iterate content with precision — ensuring Midwest Cards consistently shows up in feeds in a way that feels unmistakably on-brand and high energy.
Key Accountabilities
Platform Growth & Optimization
Execute daily social publishing across platforms (Instagram, TikTok, YouTube Shorts, Facebook, etc.)
Understand platform algorithms and optimize for reach and engagement
Monitor trends and adapt content formats quickly
Test hooks, captions, post timing, and creative structures
Identify opportunities to increase shareability and retention
Content Organization & Deployment
Maintain structured content calendar in alignment with Brand & Content Manager
Organize raw content from: Live breaks, Big pulls, In-store moments, Events, Product releases
Turn raw moments into polished, high-performing posts
Ensure consistency in cadence and quality
Creative Writing & Copy Excellence
Write compelling hooks that stop the scroll
Craft captions that balance energy, clarity, intrigue, brand voice
Develop short-form scripts for reels and short videos
Maintain high taste in language and tone
Elevate everyday content into memorable storytelling
Collaboration
Work closely with Creative Lead on visual execution
Coordinate with On-Air Talent for promo scripts and social‑specific cuts
Implement strategic direction from Brand & Content Manager
Provide feedback on what content formats are working
Performance Tracking & Iteration
Track engagement, reach, watch time, follower growth, and conversions
Report weekly on what is working and why
Adjust formats based on data
Build repeatable playbooks for high-performing content types
What Success Looks Like
Engagement rates increase consistently.
Reach expands beyond existing audience.
Midwest Cards has visibility that can’t be ignored within the hobby.
Content feels intentional, not random.
Social posts contribute directly to: Event attendance, Product sell-through, Break participation, E-commerce traffic
Ideal Candidate Profile
Obsessed with social media trends and algorithms
A sharp, confident writer with excellent taste
Fast-moving and detail-oriented
Highly organized and execution-driven
Comfortable working in a high-energy retail + content environment
Data-aware but creatively bold
You understand:
What makes people stop scrolling
How to build anticipation
How to package hype without being salesy
The difference between noise and signal
Bonus if you
Follow the sports card / collectibles hobby
Have experience editing short-form video
Have grown accounts organically
Can quickly repurpose long-form content into short-form impact
Why This Role Matters You turn in-store energy into digital growth. You turn big pulls into brand awareness. You turn everyday content into momentum. This is a performance-driven creative role at the center of our visibility engine.
#J-18808-Ljbffr