About Medical Guardian:
Medical Guardian is evolving from a traditional medical alert provider into a modern connectedcare membership platform designed to support independence, proactive wellness, and caregiver confidence.
This transition changes how marketing must function.
Social and community are no longer just awareness channels. They are integrated growth engines that drive acquisition, build authentic brand connection, reinforce member value, reduce churn, and strengthen long-term engagement through genuine storytelling and community advocacy.
This role will build and scale Medical Guardian's social presence and community ecosystem with cultural authenticity that can't be outsourced.
About This Role You'll be deeply embedded in Medical Guardian's culture, collaborating seamlessly with our internal Creative, Paid Media, and Lifecycle teams to turn authentic moments into content that performs.
You will own:
The organic social strategy, brand voice, and content creation across all platforms
Community engagement programs that build brand advocacy and emotional connection
Influencer partnerships aligned with Medical Guardian values
UGC pipeline development that feeds paid amplification with real member stories
Organic-to-paid creative strategy that turns social content into performance assets
Member advocacy and referral programs in partnership with Lifecycle
Social listening and insights that inform broader brand and campaign strategy
Core Responsibilities 1. Social Strategy & Brand Voice
Define and evolve Medical Guardian's social presence with authentic brand voice
Create and execute organic content strategy across platforms
Develop brand content pillars and storytelling frameworks that build trust
Partner with Creative Director to ensure social content reflects brand identity
Translate brand strategy into platform-native content that differentiates MG
2. Content Creation & Community Management
Own day-to-day content creation, curation, and publishing across all channels
Build and nurture genuine community engagement that strengthens advocacy
Manage comments, DMs, and interactions with empathy and brand alignment
Create content calendars balancing planned campaigns with real-time moments
Capture authentic member stories that showcase brand purpose
3. Community Growth & Member Advocacy
Build structured member advocacy programs activating members as advocates
Develop scalable systems for UGC collection and testimonial capture
Create referral and amplification initiatives with Lifecycle team
Collaborate with Member Experience to embed advocacy into journey
Foster brand community through engagement strategies
4. Influencer & Creator Partnerships
Build and manage influencer partnerships aligned with MG values
Structure creator programs across macro, micro, and nano tiers
Provide brand guidelines and oversight for authentic alignment
Source creators whose stories genuinely connect with caregivers
Turn creator content into cross-channel assets for paid amplification
5. Organic-to-Paid Creative Pipeline
Develop content that performs organically AND amplifies through paid
Collaborate with Paid Media to identify top content for paid scaling
Create modular social assets enabling rapid testing and iteration
Feed performance insights back into organic content strategy
Build continuous feedback loop between organic testing and paid optimization
6. Social Listening & Audience Insights
Leverage social listening to identify brand trends and pain points
Surface competitive insights and emerging opportunity gaps
Monitor sentiment and conversation trends informing content strategy
Translate insights into actionable recommendations for teams
Partner cross-functionally so social intelligence informs marketing
7. Performance Analysis & Cross-Functional Collaboration
Partner with Analytics and Growth teams for accurate performance measurement
Analyze and translate social data into meaningful insights and action items
Report on engagement quality, community growth, and marketing contribution
Optimize content strategy based on performance trends
Increase creative testing velocity across platforms
8. First-Party Audience Development
Capture first-party data from social channels
Partner with Lifecycle and CRM teams to integrate social audiences
Build owned audience assets reducing dependency on algorithmic reach
Required Experience
5+ years in social media marketing with demonstrated community-building expertise
Proven track record creating authentic brand content that drives results
Experience managing influencer partnerships from strategy through execution
Strong community management skills with empathy for sensitive topics
Demonstrated ability to collaborate cross-functionally with teams
Experience building UGC programs and member advocacy initiatives
Platform expertise across Instagram, Facebook, TikTok, LinkedIn, YouTube
Strong analytical mindset with ability to translate data into insights
Experience with social listening and monitoring tools
Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.
Must be able to work from the Philadelphia, PA office on Tuesdays and Wednesdays
Preferred Experience
Experience in mission-driven or purpose-led brands
Understanding of trust-building in high-consideration categories
Experience scaling organic content into paid performance
Familiarity with CRM/marketing automation platforms (SFMC a plus)
Content creation skills (copywriting, basic photo/video editing)
Success in the First 12 Months
Strong, authentic brand presence established across all platforms
Growing engaged community with measurable advocacy contributions
Active member advocacy program contributing to acquisition and retention
UGC pipeline feeding paid creative with authentic member stories
Organic content being successfully scaled through paid channels
Social-originated audience assets growing first-party database
Influencer partnerships driving brand awareness and trust-building
Social insights actively informing brand and campaign strategy
Seamless collaboration rhythm with Creative, Paid, and Lifecycle teams
Health Care Plan
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick Time Off & Holidays)
Company Paid Short Term Disability and Life Insurance
Retirement Plan (401k) with Company Match
#J-18808-Ljbffr
This transition changes how marketing must function.
Social and community are no longer just awareness channels. They are integrated growth engines that drive acquisition, build authentic brand connection, reinforce member value, reduce churn, and strengthen long-term engagement through genuine storytelling and community advocacy.
This role will build and scale Medical Guardian's social presence and community ecosystem with cultural authenticity that can't be outsourced.
About This Role You'll be deeply embedded in Medical Guardian's culture, collaborating seamlessly with our internal Creative, Paid Media, and Lifecycle teams to turn authentic moments into content that performs.
You will own:
The organic social strategy, brand voice, and content creation across all platforms
Community engagement programs that build brand advocacy and emotional connection
Influencer partnerships aligned with Medical Guardian values
UGC pipeline development that feeds paid amplification with real member stories
Organic-to-paid creative strategy that turns social content into performance assets
Member advocacy and referral programs in partnership with Lifecycle
Social listening and insights that inform broader brand and campaign strategy
Core Responsibilities 1. Social Strategy & Brand Voice
Define and evolve Medical Guardian's social presence with authentic brand voice
Create and execute organic content strategy across platforms
Develop brand content pillars and storytelling frameworks that build trust
Partner with Creative Director to ensure social content reflects brand identity
Translate brand strategy into platform-native content that differentiates MG
2. Content Creation & Community Management
Own day-to-day content creation, curation, and publishing across all channels
Build and nurture genuine community engagement that strengthens advocacy
Manage comments, DMs, and interactions with empathy and brand alignment
Create content calendars balancing planned campaigns with real-time moments
Capture authentic member stories that showcase brand purpose
3. Community Growth & Member Advocacy
Build structured member advocacy programs activating members as advocates
Develop scalable systems for UGC collection and testimonial capture
Create referral and amplification initiatives with Lifecycle team
Collaborate with Member Experience to embed advocacy into journey
Foster brand community through engagement strategies
4. Influencer & Creator Partnerships
Build and manage influencer partnerships aligned with MG values
Structure creator programs across macro, micro, and nano tiers
Provide brand guidelines and oversight for authentic alignment
Source creators whose stories genuinely connect with caregivers
Turn creator content into cross-channel assets for paid amplification
5. Organic-to-Paid Creative Pipeline
Develop content that performs organically AND amplifies through paid
Collaborate with Paid Media to identify top content for paid scaling
Create modular social assets enabling rapid testing and iteration
Feed performance insights back into organic content strategy
Build continuous feedback loop between organic testing and paid optimization
6. Social Listening & Audience Insights
Leverage social listening to identify brand trends and pain points
Surface competitive insights and emerging opportunity gaps
Monitor sentiment and conversation trends informing content strategy
Translate insights into actionable recommendations for teams
Partner cross-functionally so social intelligence informs marketing
7. Performance Analysis & Cross-Functional Collaboration
Partner with Analytics and Growth teams for accurate performance measurement
Analyze and translate social data into meaningful insights and action items
Report on engagement quality, community growth, and marketing contribution
Optimize content strategy based on performance trends
Increase creative testing velocity across platforms
8. First-Party Audience Development
Capture first-party data from social channels
Partner with Lifecycle and CRM teams to integrate social audiences
Build owned audience assets reducing dependency on algorithmic reach
Required Experience
5+ years in social media marketing with demonstrated community-building expertise
Proven track record creating authentic brand content that drives results
Experience managing influencer partnerships from strategy through execution
Strong community management skills with empathy for sensitive topics
Demonstrated ability to collaborate cross-functionally with teams
Experience building UGC programs and member advocacy initiatives
Platform expertise across Instagram, Facebook, TikTok, LinkedIn, YouTube
Strong analytical mindset with ability to translate data into insights
Experience with social listening and monitoring tools
Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.
Must be able to work from the Philadelphia, PA office on Tuesdays and Wednesdays
Preferred Experience
Experience in mission-driven or purpose-led brands
Understanding of trust-building in high-consideration categories
Experience scaling organic content into paid performance
Familiarity with CRM/marketing automation platforms (SFMC a plus)
Content creation skills (copywriting, basic photo/video editing)
Success in the First 12 Months
Strong, authentic brand presence established across all platforms
Growing engaged community with measurable advocacy contributions
Active member advocacy program contributing to acquisition and retention
UGC pipeline feeding paid creative with authentic member stories
Organic content being successfully scaled through paid channels
Social-originated audience assets growing first-party database
Influencer partnerships driving brand awareness and trust-building
Social insights actively informing brand and campaign strategy
Seamless collaboration rhythm with Creative, Paid, and Lifecycle teams
Health Care Plan
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick Time Off & Holidays)
Company Paid Short Term Disability and Life Insurance
Retirement Plan (401k) with Company Match
#J-18808-Ljbffr