Social Media Strategist (Work from home with rotation into Corporate HQ as neede
Pride Mobility Products Corporation, Duryea, Pennsylvania, United States
Salary: $67,670
Overview To lead the development and execution of social media strategies across approximately five brands within the Durable Medical Equipment (DME) market
Responsibilities
Drive brand awareness, lead generation, and community engagement through both paid and organic campaigns
Develop and implement social media strategies for multiple brands to achieve marketing objectives
Manage paid and organic campaigns across platforms including Facebook, Instagram, YouTube, LinkedIn, and emerging channels
Oversee the social media calendar, posting schedule, and coordination of content
Collaborate with internal teams (design, video, photography, copywriting) to produce engaging content
Partner with brand ambassadors and influencers to create authentic, high-performing content
Work closely with the Manager, Digital Strategy & Performance on analytics and reporting to optimize performance
Coordinate with providers, sales teams, and other departments to ensure alignment with overall marketing goals
Stay current on social media trends, platform updates, and best practices to keep our brands ahead of the curve
Leverage Artificial Intelligence (AI) to streamline content development and workflows
Ensure all safety and security rules are strictly observed and any accidents, incidents or injuries are promptly reported to management
Complete the annual CTPAT Security Training
Focus on continuous improvement, and consistently demonstrate good business judgment
Work effectively with all Pride departments to exceed internal and external expectations
Pride retains the discretion to modify duties and/or assign other duties as necessary
Required Skills Must be:
A team player, self-starter, friendly, detail-oriented, and honest
Highly adaptable, creative, and data-driven
Must have the ability to:
Multi-task, problem-solve, and prioritize in a fast-paced working environment
Present data-driven recommendations and turn insights into actionable strategies
Work both independently and collaboratively
Must have:
Relentless drive to achieve advancement and continuous improvement
Excellent working knowledge of Meta Ads Manager, Sprout Social, and Google Analytics
A strong understanding of paid advertising, organic growth strategies, and influencer marketing
Intermediate working knowledge of Canva
Intermediate working knowledge of Microsoft Office Word and Excel
Excellent presentation, verbal and written communication skills
Preferred Skills
Basic photography skills with the willingness to create content preferred
Basic working knowledge of accessibility and compliance standards for social media content preferred
Basic working knowledge of Adobe Creative Suite preferred
Required Experience
At least 5 years of social media strategy and management experience
Preferred Experience
At least 1 year of experience with streaming ads and emerging social platforms preferred
At least 1 year of social media strategy and management experience within a marketing agency preferred
Current or previous successful employment experience with Pride Mobility Products Corporation preferred
Required Education
Associate Degree in Marketing, Communications or related field OR High School Diploma or GED with at least 7 years of the required experience
Required Qualifications
Must be legally authorized to work in the United States without sponsorship now, or in the future
Details
This job description is not intended to be all-inclusive
This is a safety sensitive position
In exceptional circumstances, some of the physical requirements of this position may be modified or eliminated as a reasonable accommodation for a person with a disability as defined by the Americans with Disabilities Act
Pride Mobility Products/Quantum Rehab is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, physical or mental disability, protected Veteran status, age, or any other characteristic protected by federal, state, or local law. Pride Mobility Products/Quantum Rehab is an affirmative action employer with obligations under VEVRAA and Section 503 of the Rehabilitation Act of 1973 for protected veterans and individuals with disabilities.
If you are a person with a disability, a disabled veteran, or require a reasonable accommodation or assistance in completing an application for employment, please contact our human resources department at 1-800-800-8586 x1250.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review Know Your Rights notice from the Department of Labor.
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Overview To lead the development and execution of social media strategies across approximately five brands within the Durable Medical Equipment (DME) market
Responsibilities
Drive brand awareness, lead generation, and community engagement through both paid and organic campaigns
Develop and implement social media strategies for multiple brands to achieve marketing objectives
Manage paid and organic campaigns across platforms including Facebook, Instagram, YouTube, LinkedIn, and emerging channels
Oversee the social media calendar, posting schedule, and coordination of content
Collaborate with internal teams (design, video, photography, copywriting) to produce engaging content
Partner with brand ambassadors and influencers to create authentic, high-performing content
Work closely with the Manager, Digital Strategy & Performance on analytics and reporting to optimize performance
Coordinate with providers, sales teams, and other departments to ensure alignment with overall marketing goals
Stay current on social media trends, platform updates, and best practices to keep our brands ahead of the curve
Leverage Artificial Intelligence (AI) to streamline content development and workflows
Ensure all safety and security rules are strictly observed and any accidents, incidents or injuries are promptly reported to management
Complete the annual CTPAT Security Training
Focus on continuous improvement, and consistently demonstrate good business judgment
Work effectively with all Pride departments to exceed internal and external expectations
Pride retains the discretion to modify duties and/or assign other duties as necessary
Required Skills Must be:
A team player, self-starter, friendly, detail-oriented, and honest
Highly adaptable, creative, and data-driven
Must have the ability to:
Multi-task, problem-solve, and prioritize in a fast-paced working environment
Present data-driven recommendations and turn insights into actionable strategies
Work both independently and collaboratively
Must have:
Relentless drive to achieve advancement and continuous improvement
Excellent working knowledge of Meta Ads Manager, Sprout Social, and Google Analytics
A strong understanding of paid advertising, organic growth strategies, and influencer marketing
Intermediate working knowledge of Canva
Intermediate working knowledge of Microsoft Office Word and Excel
Excellent presentation, verbal and written communication skills
Preferred Skills
Basic photography skills with the willingness to create content preferred
Basic working knowledge of accessibility and compliance standards for social media content preferred
Basic working knowledge of Adobe Creative Suite preferred
Required Experience
At least 5 years of social media strategy and management experience
Preferred Experience
At least 1 year of experience with streaming ads and emerging social platforms preferred
At least 1 year of social media strategy and management experience within a marketing agency preferred
Current or previous successful employment experience with Pride Mobility Products Corporation preferred
Required Education
Associate Degree in Marketing, Communications or related field OR High School Diploma or GED with at least 7 years of the required experience
Required Qualifications
Must be legally authorized to work in the United States without sponsorship now, or in the future
Details
This job description is not intended to be all-inclusive
This is a safety sensitive position
In exceptional circumstances, some of the physical requirements of this position may be modified or eliminated as a reasonable accommodation for a person with a disability as defined by the Americans with Disabilities Act
Pride Mobility Products/Quantum Rehab is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, physical or mental disability, protected Veteran status, age, or any other characteristic protected by federal, state, or local law. Pride Mobility Products/Quantum Rehab is an affirmative action employer with obligations under VEVRAA and Section 503 of the Rehabilitation Act of 1973 for protected veterans and individuals with disabilities.
If you are a person with a disability, a disabled veteran, or require a reasonable accommodation or assistance in completing an application for employment, please contact our human resources department at 1-800-800-8586 x1250.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr