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Communications Specialist 4

TALENT Software Services, Redmond, Washington, United States, 98052

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Key Responsibilities

Contribute to the social voice for the gaming marketplace.

Collaborate with social and influencer teams to manage and drive awareness and engagement for marketplace content on owned social media channels.

Create and implement social strategies and campaigns, and engage with players, brands, and influencers.

Manage content calendars, scheduling, drafting copy, and posting on social media channels.

Monitor analytics and reporting with potential light moderation duties.

Attend meetings and collaborate with stakeholders.

Ideate, collaborate on and implement campaign content strategy (copywriting and publishing) as assigned by the Organic Social Lead.

Conduct social media data analysis and reporting.

Perform engagement and moderation duties as needed, with additional support required from time to time.

Typical Day in the Role Daily activities include managing content calendars, coordinating with cross‑functional teams, creating social media copy, publishing posts, monitoring community engagement, analyzing performance metrics, and iterating on strategy based on data insights.

Compelling Story & Candidate Value Proposition

This role offers the opportunity to work in a highly collaborative team and own a significant portion of a large gaming franchise.

It provides creative freedom within established frameworks, making it a valuable addition to any portfolio.

Candidate Requirements

5–8 years of experience in the field.

No degree is required.

Ideal candidates have a background in gaming, high creativity, data‑driven mentality, and are self‑starters.

Preferred: experience managing high‑volume social media channels for well‑known video game publishers.

Preferred: staying up‑to‑date with social media trends.

Preferred: ability to influence without authority.

Preferred: proficiency with Office 365 and analytics tools (Sprinklr and native social media analytics).

Preferred: copywriting experience for social media and adaptability to different tones of voice.

Preferred: excellent data analysis and storytelling skills.

Preferred: excellent project management skills.

Performance Indicators

Quality of work, including social content performance.

Meeting deadlines.

Level of professionalism.

Top 3 Hard Skills Required

Minimum 5 years of experience working at a major game publisher or in the gaming sector.

Minimum 3–5 years of experience with analytical ability – able to drive insight to action.

Minimum 3–5 years of experience with social media strategy planning, goal setting, and implementation.

A creative portfolio or previous samples of social media strategy are desirable.

Summary We are seeking a full‑time Social Media Program Manager to be the social voice for the gaming marketplace. In this role, you will partner across social and influencer teams to manage and drive awareness and engagement for marketplace content on owned social media channels. You will create and implement social strategies and campaigns, and engage with players, brands, and influencers on social media platforms.

Scope of Work

Lead social planning and execution for gaming marketplace initiatives, ensuring alignment with broader brand voice, social strategy, and business objectives.

Partner closely with marketplace, product marketing, and integrated marketing teams to understand priorities, timelines, and success metrics, translating them into effective social approaches and content plans.

Serve as a strategic connector between business objectives and creative execution, shaping briefs and recommendations that enable the creative team to deliver culturally relevant, high‑performing social content.

Maintain a strong pulse on culture, platform trends, and creator ecosystems, identifying opportunities to authentically connect cultural moments to gaming marketplace and player behavior.

Perform day‑to‑day marketplace social operations, including content planning, calendar management, copy development, publishing, community engagement, and light moderation, ensuring a high‑quality and consistent presence across channels.

Create, curate, and elevate marketplace social content at scale, highlighting creators, UGC, and community moments to drive engagement, discovery, and sustained interest.

Track and interpret social performance across marketplace initiatives, contributing to campaign reporting and dashboards while using data and insights to optimize content and demonstrate impact against marketplace goals.

Requirements

5 years of experience in social media strategy planning, goal setting, and implementation.

Gaming knowledge and experience are strongly preferred.

Experience managing high‑volume social media channels for well‑known video game publishers, video game equipment manufacturers, or similar organizations within the gaming sector is mandatory.

Exceptional knowledge of social media, with a commitment to staying up‑to‑date with trends.

Ability to influence without authority.

Proficient with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred).

Copywriting experience for social media and adaptability to different tones of voice.

Excellent data analysis and storytelling skills.

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