Responsibilities
Own the execution of all email campaigns, including build, segmentation, automation, testing, and deployment
Monitor email performance metrics (open rates, click-through rates, conversions, engagement) and take action to improve results
Optimize campaigns through A/B testing, personalization, and automated workflows to maximize engagement and business impact
Collaborate with the Digital Marketing Manager to translate business priorities and campaign strategies into tactical, actionable campaigns
Recommend improvements to campaign content, structure, and targeting based on data and insights
Ensure all campaigns adhere to brand, compliance (CAN-SPAM/GDPR), and technical standards
Document and maintain campaign workflows, best practices, and SOPs for repeatable success
Provide regular reporting on email performance and identify opportunities for optimization
Track and maintain subscriber lists, segmentation logic, and deliverability health
Serve as the primary driver of the email channel while collaborating with cross-functional teams (Brand, RevOps, Digital, Sales) for campaign alignment
Educate stakeholders on email capabilities, automation options, and technical feasibility
Participate in campaign planning meetings and contribute insights for performance improvement
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field preferred
2-5 years of email or digital marketing experience
Hands‑on experience with HubSpot or similar marketing automation platforms strongly preferred
Understanding of email best practices, deliverability, and compliance requirements
Basic HTML/CSS knowledge for email editing and troubleshooting
Strong organizational skills and attention to detail
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Own the execution of all email campaigns, including build, segmentation, automation, testing, and deployment
Monitor email performance metrics (open rates, click-through rates, conversions, engagement) and take action to improve results
Optimize campaigns through A/B testing, personalization, and automated workflows to maximize engagement and business impact
Collaborate with the Digital Marketing Manager to translate business priorities and campaign strategies into tactical, actionable campaigns
Recommend improvements to campaign content, structure, and targeting based on data and insights
Ensure all campaigns adhere to brand, compliance (CAN-SPAM/GDPR), and technical standards
Document and maintain campaign workflows, best practices, and SOPs for repeatable success
Provide regular reporting on email performance and identify opportunities for optimization
Track and maintain subscriber lists, segmentation logic, and deliverability health
Serve as the primary driver of the email channel while collaborating with cross-functional teams (Brand, RevOps, Digital, Sales) for campaign alignment
Educate stakeholders on email capabilities, automation options, and technical feasibility
Participate in campaign planning meetings and contribute insights for performance improvement
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field preferred
2-5 years of email or digital marketing experience
Hands‑on experience with HubSpot or similar marketing automation platforms strongly preferred
Understanding of email best practices, deliverability, and compliance requirements
Basic HTML/CSS knowledge for email editing and troubleshooting
Strong organizational skills and attention to detail
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