Our client is seeking a hands‑on
Retention & Loyalty Marketing Manager
to own and grow customer retention across email, SMS, and loyalty channels. This role is responsible for driving repeat purchase, lifetime value, and engagement through data‑driven lifecycle marketing strategies.
This is a highly executional role for someone who can independently build, launch, test, and optimize campaigns while partnering cross‑functionally with eCommerce, creative, and analytics teams.
Key Responsibilities
Own retention strategy across email, SMS, and loyalty programs
Plan and execute lifecycle campaigns including onboarding, post‑purchase, win‑back, and loyalty
Build and manage customer segmentation, automation, and triggered messaging
Lead A/B testing initiatives to optimize performance and conversion
Analyze campaign performance and report on KPIs tied to revenue, engagement, and retention
Manage campaign calendars, QA workflows, and execution timelines
Partner with creative teams to brief and deploy high‑performing assets
Qualifications
4–6+ years of hands‑on experience in retention, lifecycle, or CRM marketing
Proven ownership of email and SMS programs in an eCommerce environment
Experience with platforms such as Klaviyo, Attentive, Bluecore, or similar
Familiarity with loyalty platforms and customer segmentation strategies
Strong analytical skills with the ability to translate data into action
Compensation: $80,000 - $95,000
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job‑related qualifications.
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Retention & Loyalty Marketing Manager
to own and grow customer retention across email, SMS, and loyalty channels. This role is responsible for driving repeat purchase, lifetime value, and engagement through data‑driven lifecycle marketing strategies.
This is a highly executional role for someone who can independently build, launch, test, and optimize campaigns while partnering cross‑functionally with eCommerce, creative, and analytics teams.
Key Responsibilities
Own retention strategy across email, SMS, and loyalty programs
Plan and execute lifecycle campaigns including onboarding, post‑purchase, win‑back, and loyalty
Build and manage customer segmentation, automation, and triggered messaging
Lead A/B testing initiatives to optimize performance and conversion
Analyze campaign performance and report on KPIs tied to revenue, engagement, and retention
Manage campaign calendars, QA workflows, and execution timelines
Partner with creative teams to brief and deploy high‑performing assets
Qualifications
4–6+ years of hands‑on experience in retention, lifecycle, or CRM marketing
Proven ownership of email and SMS programs in an eCommerce environment
Experience with platforms such as Klaviyo, Attentive, Bluecore, or similar
Familiarity with loyalty platforms and customer segmentation strategies
Strong analytical skills with the ability to translate data into action
Compensation: $80,000 - $95,000
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job‑related qualifications.
#J-18808-Ljbffr