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Director of Channel Partnerships

Cirrus Systems, Inc., Dallas, Texas, United States, 75215

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About Us Cirrus is a HaaS technology enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick and mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operation for our clients. Together, we're reshaping the future of customer engagement and experience in the signage industry.

This role is fully on-site in our Dallas (Las Colinas) office. Our Team thrives on in-office collaboration and real-time work, with standard hours Monday through Friday.

About the Role We are seeking a Director of Channel Partnerships to architect and scale a high-velocity indirect sales engine from the ground up. Your mission is to identify and mobilize the "boots on the ground" technology providers who own the last mile of the SMB relationship—specifically POS dealer networks, restaurant technology providers, security integrators, and digital signage installers. You will not just be signing agreements; you will be building a massive distribution network, transforming hundreds of distinct partners into a cohesive, motivated sales force that expands our market reach exponentially.

This is a true zero-to-one role for a commercial builder who values revenue over rhetoric. With no legacy program in place, you will have the autonomy to design the strategy, define the incentive models, and implement the operating cadence necessary to turn these relationships into tangible results. You will work cross-functionally to ensure partners are activated, enabled, and producing, ultimately turning our ecosystem into a predictable and durable source of revenue growth.

Role Responsibilities

Define and execute Cirrus’ strategic partnership roadmap across POS dealer networks, retail and hospitality technology providers, industry associations, and adjacent ecosystem platforms

Identify, evaluate, and prioritize high-impact partnership opportunities based on market access, revenue potential, and strategic alignment

Engage executive stakeholders and negotiate commercially sound agreements that drive scalable distribution and measurable revenue contribution

Structure multi-faceted partnership models including referral, co-selling, embedded positioning, selective resale, and technical integration as appropriate

Partner with Sales and Marketing to operationalize agreements into activated go-to-market programs that generate pipeline and bookings

Establish clear performance metrics and track partner‑influenced pipeline, revenue contribution, and program effectiveness

Develop repeatable onboarding and activation frameworks to ensure partnerships move quickly from signed agreement to measurable impact

Continuously assess ecosystem trends and competitive dynamics to identify new leverage points and expansion opportunities

What Success Looks Like

A clearly defined and prioritized ecosystem partnership strategy aligned to Cirrus’ target verticals and growth objectives

Signed national or high-impact partnership agreements within the first 3‑6 months

Activated go‑to‑market programs with partners that generate measurable partner‑sourced or partner‑influenced pipelines

Embedded positioning of Cirrus within key POS, retail, or hospitality technology ecosystems

Repeatable partnership onboarding and activation frameworks that move relationships from agreement to revenue quickly

Strong cross‑functional alignment across Sales, Marketing, and Product to support partnership success

Clear visibility into partner‑influenced revenue contribution and performance metrics

A growing network of strategic alliances that materially expands Cirrus’ access to qualified buyers

Role Requirements

10+ years of experience in building channel sales programs and partnerships, business development, or ecosystem growth within a SaaS, HaaS, or technology‑driven organization

Demonstrated success building and activating strategic alliances that generated measurable pipeline or revenue impact

Direct experience working within or alongside POS, hospitality technology, retail technology, or adjacent SMB‑focused ecosystems

Experience structuring and negotiating multi‑faced partnership agreements, including referral, co‑selling, resale, or integration models

Proven ability to move partnerships from initial outreach to signed agreement and operational activation

Strong executive presence with experience engaging senior stakeholders and negotiating commercially sound agreements

Experience collaborating cross‑functionally with Sales, Marketing, and Product to operationalize partnerships into revenue‑generating programs

Data‑oriented mindset with the ability to establish performance metrics and measure partner‑influenced impact

Highly autonomous and self‑directed, with a builder mentality and bias toward execution

Bachelor’s degree required; MBA or equivalent experience preferred

Cirrus Core Values: What we look for in a teammate

Bring Passion:

We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.

Quality:

Quality isn’t a catch‑all phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.

Winning Takes a Team:

Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.

Remove Friction:

Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don’t settle for "That’s just the way it is."

Respect:

An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.

Innovate Every Day:

Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.

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