About Us
Cirrus is a HaaS technology enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick and mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.
Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operation for our clients. Together, we’re reshaping the future of customer engagement and experience in the signage industry.
This role is fully on-site in our Dallas (Las Colinas) office. Our Team thrives on in-office collaboration and real-time work, with standard hours Monday through Friday.
About The Role
The Senior Director of Wholesale Sales will take a proven reseller model within the signage and integrator industries and supercharge it for 10x scale. While our foundation in the national sign industry is strong, we need a strategic operator to transform “performing” into “dominance.” You will take command of our reseller network, injecting the velocity, structure, and operational discipline required to turn a successful partner program into a high-growth, predictable B2B revenue engine.
This is a role for a leader who treats growth as a science, not a guessing game. You will align Sales and Marketing into a unified force, tightening execution across the funnel to ensure that every partner relationship is optimized for maximum yield. As a key member of the team, your mandate is to professionalize our expansion: building the systems, forecasting rigor, and team architecture that allow us to scale aggressively without breaking the machine.
Role Responsibilities
Scale and strengthen Cirrus’ national reseller signage and integration channel by refining partner segmentation, prioritizing high-value accounts, and expanding into underpenetrated geographies and vertical markets
Drive revenue growth across new partner acquisition and long-term retention — increasing average revenue per reseller and overall network productivity
Lead and develop inside and outside sales teams across multiple regions, establishing clear performance standards that drives predictable results
Own pipeline health and forecasting accuracy across the channel, improving coverage, velocity, and close rates through disciplined inspection and performance management
Build and optimize the end-to-end reseller sales process — from recruitment and onboarding to enablement, expansion, and renewal
Partner cross-functionally with Marketing to align demand generation efforts with channel growth priorities and ensure consistent, high-quality pipeline creation
Use data and performance analytics to inform territory design, pricing strategy, resource allocation, and organizational structure
Continuously evaluate market dynamics and competitive positioning within the sign industry to protect and extend Cirrus’ leadership position.
Role Qualifications
10+ years of progressive leadership experience scaling B2B sales organizations, with significant experience in channel or reseller-led models
Proven track record of taking a revenue engine from strong performance to materially higher scale — not simply maintaining steady-state growth
Direct experience leading both inside and outside sales teams across multiple regions, with demonstrated success building high-performance cultures
Deep fluency in go-to-market mechanics, including funnel design, forecasting discipline, compensation architecture, territory design, pricing strategy, and expansion motion
Demonstrated ability to build structure and operating rigor — establishing repeatable processes, performance standards, and accountability rhythms that drive predictable results
Experience partnering cross-functionally with Marketing, Product, Finance, and Operations to align growth strategy with execution
Executive presence with the ability to provide clear, data-driven recommendations to senior leadership and the Board
Experience in SaaS, HaaS, hardware-enabled SaaS, or adjacent technology-driven industries strongly preferred
Bachelor’s degree required; MBA or equivalent experience preferred
What Success Looks Like
A scalable, predictable B2B reseller-led revenue platform capable of sustaining aggressive growth targets
Topline growth driven by increased partner productivity, expansion, and disciplined new partner acquisition
Increased average revenue per reseller and improved partner retention across the network
A unified sales and marketing function operating with shared goals, clear metrics, and aligned execution
Shorter sales cycles, improved win rates, and measurable improvements in funnel velocity
A revenue organization known internally for urgency, clarity, and execution excellence
Cirrus Core Values: What we look for in a teammate
Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.
Quality: Quality isn’t a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.
Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.
Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don’t settle for “That’s just the way it is.”
Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.
Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.