Amazon Ppc Specialist
Job Title:
Amazon Ppc Specialist Job Type:
Full-time / Remote Work Hours:
PST Job Overview: We're helping a fast-growing eCommerce company in the sports equipment space find a
highly specialized Amazon Ppc Specialist
to join their remote team. In this role, you will take full ownership of Amazon advertising campaignsbuilding and optimizing keyword-driven strategies, diving deep into data to uncover insights, and driving measurable growth across marketplaces. Responsibilities: Campaign Strategy and Management Develop, execute, and optimize Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and DSP campaigns. Implement keyword-targeting strategies designed to capture and grow market share for specific, high-priority search terms. Create detailed campaign structures, manage bid strategies, and execute A/B testing initiatives for continuous improvement. Dive deep into campaign performance beyond surface-level metrics to refine targeting and positioning. Data Analysis and Insights Analyze campaign and keyword data comprehensively to identify patterns, opportunities, and threats. Present clear, insightful, and actionable reports that not only summarize performance but also tell the story behind the data. Maintain a disciplined approach to filtering and focusing on critical insights without getting overwhelmed by large data volumes. Provide weekly, monthly, and quarterly performance reviews, including tactical recommendations. Cross-Functional Collaboration Work closely with marketing, creative, and product teams to align advertising initiatives with broader business objectives. Collaborate on product launch strategies and support lifecycle marketing campaigns with paid media. Budget and Bid Management Manage advertising budgets to ensure campaigns are efficient, scalable, and meet aggressive ROAS and TACOS targets. Proactively adjust bids and budgets to prioritize high-opportunity keywords and maintain profitability. Market and Competitive Research Stay abreast of Amazon algorithm changes, advertising innovations, and competitive landscape shifts. Conduct detailed competitive analyses focused on keyword positioning, share of voice, and ad strategy evolution.
Job Title:
Amazon Ppc Specialist Job Type:
Full-time / Remote Work Hours:
PST Job Overview: We're helping a fast-growing eCommerce company in the sports equipment space find a
highly specialized Amazon Ppc Specialist
to join their remote team. In this role, you will take full ownership of Amazon advertising campaignsbuilding and optimizing keyword-driven strategies, diving deep into data to uncover insights, and driving measurable growth across marketplaces. Responsibilities: Campaign Strategy and Management Develop, execute, and optimize Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and DSP campaigns. Implement keyword-targeting strategies designed to capture and grow market share for specific, high-priority search terms. Create detailed campaign structures, manage bid strategies, and execute A/B testing initiatives for continuous improvement. Dive deep into campaign performance beyond surface-level metrics to refine targeting and positioning. Data Analysis and Insights Analyze campaign and keyword data comprehensively to identify patterns, opportunities, and threats. Present clear, insightful, and actionable reports that not only summarize performance but also tell the story behind the data. Maintain a disciplined approach to filtering and focusing on critical insights without getting overwhelmed by large data volumes. Provide weekly, monthly, and quarterly performance reviews, including tactical recommendations. Cross-Functional Collaboration Work closely with marketing, creative, and product teams to align advertising initiatives with broader business objectives. Collaborate on product launch strategies and support lifecycle marketing campaigns with paid media. Budget and Bid Management Manage advertising budgets to ensure campaigns are efficient, scalable, and meet aggressive ROAS and TACOS targets. Proactively adjust bids and budgets to prioritize high-opportunity keywords and maintain profitability. Market and Competitive Research Stay abreast of Amazon algorithm changes, advertising innovations, and competitive landscape shifts. Conduct detailed competitive analyses focused on keyword positioning, share of voice, and ad strategy evolution.