Director, HCP Marketing Rare Renal Launch Lead
Otsuka Pharmaceutical Co., Princeton, New Jersey, us, 08540
Provide overall strategic direction and performance management for the launch, collaborating closely with executive leadership to optimize strategy and ensure maximal success.
Drive alignment between clinical teams and marketing efforts to effectively translate clinical data into compelling commercial messaging.
Partner with medical teams to develop an asset-level plan, ensuring a cohesive launch approach that integrates commercial and medical strategies.
Build and lead a high-performing team responsible for HCP marketing, overseeing strategy development, promotional planning, and campaign execution.
Collaborate with sales leadership to design a sales force structure that supports successful indication launch and growth, providing strategic direction to the field.
Lead cross-functional teams and strategic partners to ensure cooperation and shared responsibility in launch activities, driving overall business performance.
Utilize business analytics and market research to identify key insights and track brand performance, overseeing the development of pre-launch disease education initiatives.
Qualifications Required 10-12 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, sales, access, and market analysis. Prior experience in rare disease or kidney disease commercialization Demonstrated success in developing and executing marketing strategies, conducting market research, and forecasting business performance. Strong leadership skills with exceptional communication, presentation, and business partnering abilities. Strategic agility with the ability to analyze complex business issues, adapt to market dynamics, and establish appropriate objectives. MBA or relevant graduate/post-graduate degree. Up to 30% travel required based on business needs. Preferred Previous experience managing direct reports. Successful track record of launching brands or indications. Experience in highly competitive therapeutic areas.
Qualifications Required 10-12 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, sales, access, and market analysis. Prior experience in rare disease or kidney disease commercialization Demonstrated success in developing and executing marketing strategies, conducting market research, and forecasting business performance. Strong leadership skills with exceptional communication, presentation, and business partnering abilities. Strategic agility with the ability to analyze complex business issues, adapt to market dynamics, and establish appropriate objectives. MBA or relevant graduate/post-graduate degree. Up to 30% travel required based on business needs. Preferred Previous experience managing direct reports. Successful track record of launching brands or indications. Experience in highly competitive therapeutic areas.