The Social Media Manager will lead the strategy, planning, and execution of social content and campaigns across key platforms to grow audiences, deepen community engagement, and drive measurable e-commerce revenue. This role blends creativity, data-driven decision making, and hands-on production, with a strong emphasis on storytelling, trend awareness, and cross-functional collaboration.
RESPONSIBILITIES:
• Plan, schedule, and publish daily content across all social channels (Instagram, TikTok, Facebook, Pinterest, and emerging platforms) aligned with brand voice and objectives. • Develop and manage monthly social content calendars that incorporate content pillars, product launches, brand campaigns, retail initiatives, collaborations, social-first concepts, and influencer partnerships. • Collaborate closely with digital marketing, communications, e-commerce, and merchandising to ensure social strategies support broader marketing and business goals. • Actively monitor, moderate, and engage with the social community, responding to comments and messages and fostering a positive, on-brand presence. • Support and amplify key events, collaborations, and campaigns through real-time content coverage, live posting, and post-event recaps. • Partner with creative, styling, and production teams to brief, concept, and execute content that is optimized for each platform and format (feed, Reels, Stories, TikTok, etc.). • Own social content production workflows:
• Lead pre-production planning, including content shot lists, storyboards, and creative decks. • Coordinate logistics for shoots, including product pulls, props, and location needs. • Attend shoots to oversee capture for social, guide content creators, and ensure delivery of all required assets.
• Continuously analyze performance data (reach, engagement, conversion, traffic, audience growth) and translate insights into clear recommendations and optimizations. • Prepare regular reports and updates for leadership, highlighting key wins, learnings, and proposed next steps. • Stay on top of social trends, cultural moments, platform updates, and emerging creators; proactively identify opportunities to test new content formats and ideas. • Maintain and evolve social brand guidelines, ensuring visual and verbal consistency across all channels. • Manage relationships with influencers, creators, and external partners as needed, including briefing, content review, and performance tracking. QUALIFICATIONS:
• 4+ years of experience in social media management, digital marketing, or a related field, preferably within fashion, retail, lifestyle, or consumer brands. • Proven track record of building and engaging social communities and driving measurable results (traffic, conversions, or revenue) through social content. • Deep, hands-on knowledge of major social platforms (Instagram, TikTok, Facebook, Pinterest, etc.) and their best practices, tools, and analytics. • Strong analytical skills with the ability to interpret performance data and apply insights to optimize content and strategy. • Conceptual and creative thinking skills, with an eye for aesthetics, storytelling, and brand-building. • Excellent writing and editing abilities; able to craft captions, hooks, and narratives that are concise, compelling, and on brand. • Comfortable presenting ideas, reports, and creative concepts to stakeholders at various levels. • Highly organized and detail-oriented, with strong project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment. • Experience collaborating with creative teams, photographers, stylists, and/or content creators on shoots and content production. • Self-starter with a solution-oriented mindset, resourceful, and adaptable to changing priorities and trends.
RESPONSIBILITIES:
• Plan, schedule, and publish daily content across all social channels (Instagram, TikTok, Facebook, Pinterest, and emerging platforms) aligned with brand voice and objectives. • Develop and manage monthly social content calendars that incorporate content pillars, product launches, brand campaigns, retail initiatives, collaborations, social-first concepts, and influencer partnerships. • Collaborate closely with digital marketing, communications, e-commerce, and merchandising to ensure social strategies support broader marketing and business goals. • Actively monitor, moderate, and engage with the social community, responding to comments and messages and fostering a positive, on-brand presence. • Support and amplify key events, collaborations, and campaigns through real-time content coverage, live posting, and post-event recaps. • Partner with creative, styling, and production teams to brief, concept, and execute content that is optimized for each platform and format (feed, Reels, Stories, TikTok, etc.). • Own social content production workflows:
• Lead pre-production planning, including content shot lists, storyboards, and creative decks. • Coordinate logistics for shoots, including product pulls, props, and location needs. • Attend shoots to oversee capture for social, guide content creators, and ensure delivery of all required assets.
• Continuously analyze performance data (reach, engagement, conversion, traffic, audience growth) and translate insights into clear recommendations and optimizations. • Prepare regular reports and updates for leadership, highlighting key wins, learnings, and proposed next steps. • Stay on top of social trends, cultural moments, platform updates, and emerging creators; proactively identify opportunities to test new content formats and ideas. • Maintain and evolve social brand guidelines, ensuring visual and verbal consistency across all channels. • Manage relationships with influencers, creators, and external partners as needed, including briefing, content review, and performance tracking. QUALIFICATIONS:
• 4+ years of experience in social media management, digital marketing, or a related field, preferably within fashion, retail, lifestyle, or consumer brands. • Proven track record of building and engaging social communities and driving measurable results (traffic, conversions, or revenue) through social content. • Deep, hands-on knowledge of major social platforms (Instagram, TikTok, Facebook, Pinterest, etc.) and their best practices, tools, and analytics. • Strong analytical skills with the ability to interpret performance data and apply insights to optimize content and strategy. • Conceptual and creative thinking skills, with an eye for aesthetics, storytelling, and brand-building. • Excellent writing and editing abilities; able to craft captions, hooks, and narratives that are concise, compelling, and on brand. • Comfortable presenting ideas, reports, and creative concepts to stakeholders at various levels. • Highly organized and detail-oriented, with strong project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment. • Experience collaborating with creative teams, photographers, stylists, and/or content creators on shoots and content production. • Self-starter with a solution-oriented mindset, resourceful, and adaptable to changing priorities and trends.