Go Maverick Group has a rapidly growing client who is seeking a highly organized and execution-focused Content Marketing Strategist to support day-to-day marketing programs across digital channels, customer communications, and eCommerce initiatives. This role is ideal for a detail-oriented marketer who enjoys managing multiple initiatives, maintaining digital assets, and supporting demand-generation efforts in a B2B manufacturing environment.
The Content Marketing Strategist will play a hands-on role in executing social media, website updates, email marketing, and eCommerce support-working closely with Marketing, Sales, Product, and external partners to ensure consistent, high-quality brand execution.
Key Responsibilities:
Digital & Website Management
Maintain and update the client's website, including product pages, landing pages, content updates, and basic SEO best practices. Coordinate website content updates with Product, Sales, and Engineering teams. Monitor website performance metrics (traffic, engagement, lead activity) and support reporting efforts. Social Media & Content Execution
Execute social media posting schedules across LinkedIn and other relevant B2B platforms. Develop and publish product, application, and company content in alignment with brand guidelines. Monitor engagement, comments, and basic analytics to inform content optimization. Create and maintain a content calendar. Email Marketing & Campaign Support
Build, schedule, and deploy email campaigns using marketing automation tools (e.g., HubSpot, Mailchimp, or similar). Manage tradeshows. Support newsletters, product announcements, promotions, and customer communications. Maintain email lists, segment audiences, and ensure data hygiene. eCommerce & Digital Sales Support
Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination. Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations. Help monitor eCommerce performance and customer behavior trends. Marketing Operations & Coordination
Manage marketing calendars, timelines, and project tracking to ensure on-time execution. Coordinate with external vendors, agencies, and internal stakeholders as needed. Maintain marketing assets, templates, and documentation. Support trade shows, promotions, and special initiatives as assigned. Requirements
Required:
Bachelor's degree in Marketing, Communications, Business, or a related field. 5-7 years of marketing, communications, or digital marketing experience (B2B preferred). Hands-on experience with social media, email marketing, and website content management. Strong organizational skills with the ability to manage multiple projects simultaneously. Excellent written and verbal communication skills. High attention to detail and follow-through. Current professional portfolio required. Preferred:
Experience in B2B manufacturing, industrial products, or technical markets. Familiarity with CMS platforms (WordPress, Shopify, or similar). Experience with marketing automation tools (HubSpot preferred). Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals. Success Metrics
Timely and accurate execution of marketing campaigns Website content accuracy and freshness Email engagement and list growth Social media consistency and engagement growth Strong internal collaboration and reliability
Benefits
If you are looking to join a company that truly values a positive workplace culture and your contributions can make a genuine impact, then this could be the place for you. This is a newly created role within a fast-growing organization, offering a competitive salary, performance bonus eligibility, generous PTO, comprehensive benefits, a 401k, and more. This position is fully remote, but does require travel to the Franksville, WI location once/month and a willingness to work within the Central Time Zone hours.
The Content Marketing Strategist will play a hands-on role in executing social media, website updates, email marketing, and eCommerce support-working closely with Marketing, Sales, Product, and external partners to ensure consistent, high-quality brand execution.
Key Responsibilities:
Digital & Website Management
Maintain and update the client's website, including product pages, landing pages, content updates, and basic SEO best practices. Coordinate website content updates with Product, Sales, and Engineering teams. Monitor website performance metrics (traffic, engagement, lead activity) and support reporting efforts. Social Media & Content Execution
Execute social media posting schedules across LinkedIn and other relevant B2B platforms. Develop and publish product, application, and company content in alignment with brand guidelines. Monitor engagement, comments, and basic analytics to inform content optimization. Create and maintain a content calendar. Email Marketing & Campaign Support
Build, schedule, and deploy email campaigns using marketing automation tools (e.g., HubSpot, Mailchimp, or similar). Manage tradeshows. Support newsletters, product announcements, promotions, and customer communications. Maintain email lists, segment audiences, and ensure data hygiene. eCommerce & Digital Sales Support
Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination. Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations. Help monitor eCommerce performance and customer behavior trends. Marketing Operations & Coordination
Manage marketing calendars, timelines, and project tracking to ensure on-time execution. Coordinate with external vendors, agencies, and internal stakeholders as needed. Maintain marketing assets, templates, and documentation. Support trade shows, promotions, and special initiatives as assigned. Requirements
Required:
Bachelor's degree in Marketing, Communications, Business, or a related field. 5-7 years of marketing, communications, or digital marketing experience (B2B preferred). Hands-on experience with social media, email marketing, and website content management. Strong organizational skills with the ability to manage multiple projects simultaneously. Excellent written and verbal communication skills. High attention to detail and follow-through. Current professional portfolio required. Preferred:
Experience in B2B manufacturing, industrial products, or technical markets. Familiarity with CMS platforms (WordPress, Shopify, or similar). Experience with marketing automation tools (HubSpot preferred). Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals. Success Metrics
Timely and accurate execution of marketing campaigns Website content accuracy and freshness Email engagement and list growth Social media consistency and engagement growth Strong internal collaboration and reliability
Benefits
If you are looking to join a company that truly values a positive workplace culture and your contributions can make a genuine impact, then this could be the place for you. This is a newly created role within a fast-growing organization, offering a competitive salary, performance bonus eligibility, generous PTO, comprehensive benefits, a 401k, and more. This position is fully remote, but does require travel to the Franksville, WI location once/month and a willingness to work within the Central Time Zone hours.