Social Media Volunteer/Intern
Center for Nature Informed Therapy, Towson, Maryland, United States, 21286
Role Summary
Help CNIT grow its impact by planning, creating, and publishing short-form content (especially Instagram Reels) and simple graphics (Canva). You’ll turn our programs—trainings, retreats, community hikes, and scholarship stories—into engaging, on-brand content that educates, inspires, and converts.
What You’ll Do
Help refine CNIT’s social media strategy(content pillars, audience personas, posting cadence, and tone of voice).
Understand CNIT’s event calendar and promoteupcoming trainings, retreats, and public programs with clear pre/during/post content plans.
Promote CNIT blogs by translating posts into Reels/carousels, writing compelling excerpts, and driving traffic via link-in-bio and stories.
Build a simple content calendar for Instagram & Facebook using Meta Business Suite.
Design scroll-stopping carousels, stories, and flyers.
Draft strong hooks, captions, and clear calls-to-action; add alt-text and on-screen captions.
Produce/trim vertical video; optimize Reels for the first 1–3 seconds, retention, sounds, and cover frames.
Schedule and publish; manage comments/DMs and surface FAQs to the team.
Track insights weekly (reach, watch time, saves, follows, link clicks) and suggest experiments.
Stay current on Instagram Reels and Meta algorithm updates and recommend tweaks.
Collaborate with CNIT staff/instructors to gather stories, quotes, and UGC (with permissions).
What You Bring
Proficient with Instagram (especially Reels best practices and analytics).
Basic graphic design skills.
Clear, concise copywriting; comfort adding captions/alt-text for accessibility.
Basic video editing in IG Edits App; organized and reliable with deadlines.
Nice-to-Have (optional):
TikTok or YouTube Shorts, photography, Adobe CC, newsletter basics, SEO/hashtags, experience with nonprofits or mental health. Benefits Real impact: help more people access nature-informed mental health. Portfolio pieces (Reels, carousels, campaigns) + a letter of recommendation. Eligibility for academic credit (if approved by your institution). Access to select CNIT professional development sessions (subject to availability). Discount on CNIT public nature programs. Equity & Inclusion CNIT is an equal opportunity organization and values diverse lived experiences.
TikTok or YouTube Shorts, photography, Adobe CC, newsletter basics, SEO/hashtags, experience with nonprofits or mental health. Benefits Real impact: help more people access nature-informed mental health. Portfolio pieces (Reels, carousels, campaigns) + a letter of recommendation. Eligibility for academic credit (if approved by your institution). Access to select CNIT professional development sessions (subject to availability). Discount on CNIT public nature programs. Equity & Inclusion CNIT is an equal opportunity organization and values diverse lived experiences.