Vice President of Marketing & Sales - Woodward

* Join a growing organization that is open minded to innovation, growth and new ways of thinking.* Be part of the team that grows the Woodward brand globally through collaboration, challenging the status quo and diverse thinking.* Create meaningful impact in the action sports and outdoor communities around the world as the caretaker and developer of the Woodward brand.* Compensation: Competitive compensation package including bonus incentives.* Winter and Summer access at all Woodward and POWDR locations.* Friends & Family Discount Passes and Comps.* Discounts on food, retail, and partners like GoPro, Burton, Yeti, Mammut and Subaru.* Lead the development and execution of a unified brand strategy that reflects Woodward’s global position, values, heritage, and commitment to community and inclusivity.* Serve as the brand guardian, ensuring consistency across all internal and external communications, visual identity, and guest touchpoints.* Collaborate with executive leadership, POWDR, and other managers and business unit teams to align marketing goals with overall business objectives.* Lead experiential optimization to modernize our experience and stay relevant with the next generation.* Represent Woodward within the sport and youth industry.* This leadership **role in CRM, loyalty, segmentation, and guest engagement** is not about sending emails. It’s about owning the customer growth engine.* Working with teams to define the right strategies for acquisition + engagement + repeat and advocacy.* Use guest feedback and NPS data to inform marketing and service improvements.* It is not to “run social.” It is to define how social drives brand heat, community, and commercial impact — without letting it become chaotic or disconnected from the business.* Guide teams to ensure voice consistency, define tone boundaries (what we say / don’t say), prevent trend-chasing that dilutes positioning while aligning social storytelling to brand pillars and strong community guidelines.* This role serves as channel orchestration leader insuring that social is integrated with paid media, CRM journeys, campaign launches, on site experiences and product drops.* Performance and Analytics accountability is key. The Marketing Leader ensures social media builds cultural relevance, deepens guest relationships, and drives measurable business impact — without compromising brand integrity.* Work closely with the President and senior leadership team to establish and build best-in-class brand and marketing awareness and engagement.* Build, manage and drive the global marketing, branding and sales strategies for business units and categories.* Oversee business categories and business units brand campaigns, social, and other channels to ensure alignment and articulation of Woodward positioning, perspective, look, feel, and goals.* Develop and execute comprehensive go-to-market marketing and sales plans that drive accelerated revenue growth, including targeted paid advertising, online and offline events, content marketing, influencer marketing, digital channel marketing and engagement.* Utilize deep knowledge of digital & offline channels and tools to build a brand, customer base, and community-driven content that converts to sales across the portfolio.* Make data-driven decisions, stay current on market trends and the competitive landscape. Establish a “metrics approach” to brand-building strategies and to drive business benefits.* Develop and manage global marketing budget, co-develop and oversight of all business unit and business category marketing budgets, track ROI on marketing efforts, initiatives and special projects.* Develop and implement effective sales plans, strategies, and programs to drive growth, generate revenue and grow market share for business units and business categories.* Manage and ensure the execution of sales processes and leverage appropriate resources to drive sales objectives. Devise marketing and sales strategies to acquire and retain customers.* Lead the sales team in developing and expanding relationships to generate new leads, referrals, and sales channels and proactively solicit and follow-up on sales leads.* Work with finance teams to set pricing strategies for products.* Experience working with sales and marketing teams to develop annual strategies and strategic plans that attract new customers and retain existing ones.* Analyze sales metrics in comparison to the marketing budget to find the profit margin and determine which campaigns were the most effective relative to the cost per acquisition and return on ad spend.* Collaborate with executives to make high-level decisions regarding the budget and direction of the business.* Ability to drive the evolution of the brand positioning by bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.* Excellent time management and organization to meet deadlines.* Technologically savvy in a variety of marketing channels and software.* 10+ years of senior level brand and marketing leadership experience.* Proven track record of growing revenue through new product development, marketing, branding, and partnerships.* Strong analytical, big picture thinking and leadership skills to develop brand, marketing and sales campaigns aimed at increasing loyalty, retention, and the lifetime value of guests.* Proven ability to analyze reports, dashboards, data, business metrics and other tools to make critical decisions and recommendations to help lead the company to achieve its objectives and goals.
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