Ecommerce Growth Marketing Strategist - B2C (email lifecycle exp. req. / hybrid)
#twiceasnice Recruiting, Kansas City, Missouri, United States, 64101
Ecommerce Email Marketing Strategist – B2C Channels (exp. req.)
Salary: $80,000 - $100,000+ (DOE) + Eligible for Discretionary Bonus + Benefits
Job Type: Full-Time, | Hybrid Schedule (3 days in office) Available
Typical Hours: Monday-Friday, 40 hours/week
Travel: Minimal; occasional events or marketplace conferences
Start Date: ASAP
Sponsorship is not available
Ecommerce Email Marketing Strategist – B2C Channels (exp. req.) Description Our client, an industrial distribution company, is seeking a hands‑on digital marketer to drive growth across their B2C market. Reporting to the Director, you will own email lifecycle marketing and SEO execution, directly managing campaigns that improve conversion, engagement, and revenue across owned and search channels. This role is ideal for a strong digital operator who enjoys working inside platforms, testing campaigns, and translating data into practical performance improvements. You’ll personally build, launch, analyze, and refine campaigns, while partnering closely with Creative, Sales, and external partners to ensure execution aligns with business goals. Success in this role requires someone who can balance day‑to‑day execution with strategic prioritization, focusing efforts on initiatives that move performance and revenue. This is an excellent opportunity to take ownership of owned‑channel growth within a stable, growing organization, with autonomy to test ideas, clear visibility to leadership, and a direct impact on revenue.
Ecommerce Email Marketing Strategist – B2C Channels (exp. req.) Responsibilities
Own email marketing strategy, automation, campaign execution and optimization
Build lifecycle flows; improve deliverability, A/B tests, and engagement
Improve segmentation, deliverability, and list hygiene
Execute SEO basics: keyword tracking, on‑page updates, and reporting
Manage site updates in ecommerce CMS (products, pages, promos)
Coordinate with Creative on assets for email and ecommerce
Build dashboards and reports; translate data into actionable insights
Partner with Sales on B2B campaigns and enablement
Track spend and advise budget allocation and trends
Ensure privacy and data compliance with internal and third‑party teams
Ecommerce Email Marketing Strategist – B2C Channels (exp. req.) Qualifications
5+ years in digital marketing or ecommerce demand generation experience required
Ecommerce CMS backend experience (BigCommerce/Shopify/Magento) required
Strong grasp of B2C/DTC UX/UI best practices required
Proficiency with analytics and reporting tools, and MS Office (Excel basics) required
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Job Type: Full-Time, | Hybrid Schedule (3 days in office) Available
Typical Hours: Monday-Friday, 40 hours/week
Travel: Minimal; occasional events or marketplace conferences
Start Date: ASAP
Sponsorship is not available
Ecommerce Email Marketing Strategist – B2C Channels (exp. req.) Description Our client, an industrial distribution company, is seeking a hands‑on digital marketer to drive growth across their B2C market. Reporting to the Director, you will own email lifecycle marketing and SEO execution, directly managing campaigns that improve conversion, engagement, and revenue across owned and search channels. This role is ideal for a strong digital operator who enjoys working inside platforms, testing campaigns, and translating data into practical performance improvements. You’ll personally build, launch, analyze, and refine campaigns, while partnering closely with Creative, Sales, and external partners to ensure execution aligns with business goals. Success in this role requires someone who can balance day‑to‑day execution with strategic prioritization, focusing efforts on initiatives that move performance and revenue. This is an excellent opportunity to take ownership of owned‑channel growth within a stable, growing organization, with autonomy to test ideas, clear visibility to leadership, and a direct impact on revenue.
Ecommerce Email Marketing Strategist – B2C Channels (exp. req.) Responsibilities
Own email marketing strategy, automation, campaign execution and optimization
Build lifecycle flows; improve deliverability, A/B tests, and engagement
Improve segmentation, deliverability, and list hygiene
Execute SEO basics: keyword tracking, on‑page updates, and reporting
Manage site updates in ecommerce CMS (products, pages, promos)
Coordinate with Creative on assets for email and ecommerce
Build dashboards and reports; translate data into actionable insights
Partner with Sales on B2B campaigns and enablement
Track spend and advise budget allocation and trends
Ensure privacy and data compliance with internal and third‑party teams
Ecommerce Email Marketing Strategist – B2C Channels (exp. req.) Qualifications
5+ years in digital marketing or ecommerce demand generation experience required
Ecommerce CMS backend experience (BigCommerce/Shopify/Magento) required
Strong grasp of B2C/DTC UX/UI best practices required
Proficiency with analytics and reporting tools, and MS Office (Excel basics) required
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