Who we are:
Ellis Brooklyn is an award-winning, sustainable fragrance brand. Since 2015, we've been creating fine fragrances from a different perspective, focusing on modern innovations, quality ingredients and a modern approach to our everyday fragrances. We are looking for a hungry, pop culture aware and analytical marketer who loves driving pop culture conversations.
Who You Are: As the Director of PR, Partnerships and Influencer, you will be a part of an innovative, fast-paced team dedicated to producing exciting and engaging experiences that reflect Ellis Brooklyn's brand values. You will help drive and lead the ideation, planning, and execution for next-gen influencer marketing and PR communications for both evergreen and 360 campaigns across all parts of the marketing funnel from awareness to conversion. You’ll spearhead collaboration across key stakeholders like PR, Marketing, Social Media, IRL/Partnerships, Retail and Brand DTC to ensure we’re maximizing our influencer programs to drive brand love and affinity and deliver on our key business objectives.
This position requires a candidate with a deep understanding of the modern PR and influencer landscape with their finger on the pulse of who’s who and who’s upcoming in beauty, skincare and culture balanced with sharp analytical capabilities and can make data-informed decisions and recommendations. You will report to the VP, Digital Marketing and work with the Founder-CEO. This position also manages an associate director, senior manager, associate manager and coordinator, as well as oversees the digital marketing intern.
Responsibilities:
Partner with VP Digital Marketing to architect and oversee paid and organic influencer marketing strategy for all key product launches and help develop big picture, “always-on” strategy for ongoing, evergreen marketing campaigns as well as brand and retail moments
Drive accelerated growth and build brand advocacy via influencer/creator led social and digital communications
Lead all brand PR strategy and communications.
Lead all paid partner partnerships and campaigns, work with Senior Manager for flawless execution of campaigns from contracts, negotiations, talent and content briefing and final delivery of content
Lead and support key influencer, consumer and brand events and experiences, ensuring activations are supported through key influencer partnerships.
Lead and create a disruptive organic mailing strategy, overseeing campaign mailer ideation, new influencer outreach and daily send outs
Drive execution of strategy, process and oversee 360 influencer led paid social content. Partner with paid media and organic social team to develop and maximize engagement-driving and revenue-driving content. Partner and liaise with commercial teams (Direct to Consumer (DTC) and retail) to build revenue-driving and storytelling influencer partnerships that support the key business goals
Oversee brand’s VIP and Celebrity programming, identifying up and coming talent and building relationships on behalf of the brand
Utilize influencer analytics platforms and survey competitive landscape to share insights and trends to create data-driven strategies and best in class programming
Drive and lead the development of comprehensive global influencer toolkits for international guidance and implementation including but not limited to Influencer and Partner Guidelines, Briefs, Tools/Collateral, Mailers. Support international market influencer planning and act as a liaison to HQ for go to market influencer strategies
Help develop standards, expertise and best practices within paid and organic Influencer to inform and scale across all marketing and channel platforms. Establish rules of the road within and outside of the influencer marketing department, help create and implement processes and timelines and own big picture 360 go to market strategy
Work with VP of Digital Marketing to evolve our reporting and analytics. Lead weekly, monthly, and quarterly reports inclusive of retailer, global, marketing campaign, influencer social media results and provide insights, recommendations with a laser focus on meeting and exceeding KPI’s
Collaborate with Ecommerce team to execute integrated campaigns across paid, earned and owned channels and to ensure that influencer strategy is aligned with brand priorities
Reinvent and rethink “how things have always been done” - continuously propose fresh creative ideas while analyzing data and consumer trends to identify relevant opportunities that challenge status quo
Qualifications/Experience:
12+ years of relevant work experience in PR communications, influencer marketing and PR or related role including direct experience owning and operating high-growth influencer programs
Must have experience managing multiple members of a team in the beauty space.
A deep understanding of the social media and digital press/communications landscape, their unique audiences and how to use them to maximize branding and marketing efforts; a general understanding of digital marketing and affiliate marketing
An ability to manage valuable relationships and collaborate with both internal and external partners
Have a strong aesthetic judgment; can convey ideas in a clear and precise way without losing the essence of the brand; have a solid understanding of the brand demographic and what style of content will work best with the brand’s overall aesthetic.
Strong organizational skills, detail oriented; ability to multitask and work in a fast paced environment, creative, initiative driven self-starter who can take an idea and run with it.
Excellent communication skills
Understanding of global/regional differences
Exceptional drive, time management skills and interpersonal relations
Experience with analytics software, content management systems and SEO tools. Experience with Tribe Dynamics highly preferred
Must be comfortable working in a fast-paced, highly collaborative environment while working on multiple projects simultaneously
This position is in office from Monday-Thurs in our NYC office with Fridays remote. Please note that in office schedules can change at any time.
Salary range: $145k-165k (please note that the salary range can vary based on the candidate's experience)
Ellis Brooklyn offers full-time employees:
Medical Benefits
401k
Generous Paid Time Off Policy
Product Discounts
EEO Statement: Ellis Brooklyn is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
#J-18808-Ljbffr
Who You Are: As the Director of PR, Partnerships and Influencer, you will be a part of an innovative, fast-paced team dedicated to producing exciting and engaging experiences that reflect Ellis Brooklyn's brand values. You will help drive and lead the ideation, planning, and execution for next-gen influencer marketing and PR communications for both evergreen and 360 campaigns across all parts of the marketing funnel from awareness to conversion. You’ll spearhead collaboration across key stakeholders like PR, Marketing, Social Media, IRL/Partnerships, Retail and Brand DTC to ensure we’re maximizing our influencer programs to drive brand love and affinity and deliver on our key business objectives.
This position requires a candidate with a deep understanding of the modern PR and influencer landscape with their finger on the pulse of who’s who and who’s upcoming in beauty, skincare and culture balanced with sharp analytical capabilities and can make data-informed decisions and recommendations. You will report to the VP, Digital Marketing and work with the Founder-CEO. This position also manages an associate director, senior manager, associate manager and coordinator, as well as oversees the digital marketing intern.
Responsibilities:
Partner with VP Digital Marketing to architect and oversee paid and organic influencer marketing strategy for all key product launches and help develop big picture, “always-on” strategy for ongoing, evergreen marketing campaigns as well as brand and retail moments
Drive accelerated growth and build brand advocacy via influencer/creator led social and digital communications
Lead all brand PR strategy and communications.
Lead all paid partner partnerships and campaigns, work with Senior Manager for flawless execution of campaigns from contracts, negotiations, talent and content briefing and final delivery of content
Lead and support key influencer, consumer and brand events and experiences, ensuring activations are supported through key influencer partnerships.
Lead and create a disruptive organic mailing strategy, overseeing campaign mailer ideation, new influencer outreach and daily send outs
Drive execution of strategy, process and oversee 360 influencer led paid social content. Partner with paid media and organic social team to develop and maximize engagement-driving and revenue-driving content. Partner and liaise with commercial teams (Direct to Consumer (DTC) and retail) to build revenue-driving and storytelling influencer partnerships that support the key business goals
Oversee brand’s VIP and Celebrity programming, identifying up and coming talent and building relationships on behalf of the brand
Utilize influencer analytics platforms and survey competitive landscape to share insights and trends to create data-driven strategies and best in class programming
Drive and lead the development of comprehensive global influencer toolkits for international guidance and implementation including but not limited to Influencer and Partner Guidelines, Briefs, Tools/Collateral, Mailers. Support international market influencer planning and act as a liaison to HQ for go to market influencer strategies
Help develop standards, expertise and best practices within paid and organic Influencer to inform and scale across all marketing and channel platforms. Establish rules of the road within and outside of the influencer marketing department, help create and implement processes and timelines and own big picture 360 go to market strategy
Work with VP of Digital Marketing to evolve our reporting and analytics. Lead weekly, monthly, and quarterly reports inclusive of retailer, global, marketing campaign, influencer social media results and provide insights, recommendations with a laser focus on meeting and exceeding KPI’s
Collaborate with Ecommerce team to execute integrated campaigns across paid, earned and owned channels and to ensure that influencer strategy is aligned with brand priorities
Reinvent and rethink “how things have always been done” - continuously propose fresh creative ideas while analyzing data and consumer trends to identify relevant opportunities that challenge status quo
Qualifications/Experience:
12+ years of relevant work experience in PR communications, influencer marketing and PR or related role including direct experience owning and operating high-growth influencer programs
Must have experience managing multiple members of a team in the beauty space.
A deep understanding of the social media and digital press/communications landscape, their unique audiences and how to use them to maximize branding and marketing efforts; a general understanding of digital marketing and affiliate marketing
An ability to manage valuable relationships and collaborate with both internal and external partners
Have a strong aesthetic judgment; can convey ideas in a clear and precise way without losing the essence of the brand; have a solid understanding of the brand demographic and what style of content will work best with the brand’s overall aesthetic.
Strong organizational skills, detail oriented; ability to multitask and work in a fast paced environment, creative, initiative driven self-starter who can take an idea and run with it.
Excellent communication skills
Understanding of global/regional differences
Exceptional drive, time management skills and interpersonal relations
Experience with analytics software, content management systems and SEO tools. Experience with Tribe Dynamics highly preferred
Must be comfortable working in a fast-paced, highly collaborative environment while working on multiple projects simultaneously
This position is in office from Monday-Thurs in our NYC office with Fridays remote. Please note that in office schedules can change at any time.
Salary range: $145k-165k (please note that the salary range can vary based on the candidate's experience)
Ellis Brooklyn offers full-time employees:
Medical Benefits
401k
Generous Paid Time Off Policy
Product Discounts
EEO Statement: Ellis Brooklyn is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
#J-18808-Ljbffr