Product Marketing Manager
Overview
The Product Marketing Manager plays a critical, cross‑functional role at Advyzon—generating product, market, and customer insights that influence product strategy, go‑to‑market execution, and revenue growth. This role spans the entire product lifecycle: driving launches, and product promotion to existing and prospective clients. You will partner closely with Product and Engineering, Sales, and Marketing to develop differentiated positioning, support launches, enable sellers, and champion the voice of the advisor. This role is ideal for an experienced B2B SaaS product marketer who thrives at the intersection of strategy, storytelling, and execution.
What You’ll Do Shape Positioning & Narrative
Support and refine Advyzon’s product positioning, messaging, and value propositions across products and customer segments
Translate product capabilities, market insights, and customer needs into clear, differentiated narratives
Create persona‑ and segment‑specific messaging aligned to the buyer journey and key pain points
Influence Product Strategy
Partner with Product and Engineering to inform roadmap priorities using market research, competitive intelligence, and customer insights
Conduct workflow, market, and customer research to inform positioning, packaging, and prioritization decisions
Act as the voice of the advisor and firm across product and marketing teams
Drive Go‑to‑Market & Launch Excellence
Lead go‑to‑market execution for new products and features, including launch planning, messaging, segmentation, and channel coordination
Collaborate with demand generation and marketing colleagues to drive awareness, demand, and usage
Be the ultimate power user and champion of Advyzon. Ability to think and act in a variety of user types and communicate product benefits for the different customer personas.
Track and communicate product performance, adoption trends, and competitive shifts to leadership
Enable Sales & Field Teams
Build and scale sales enablement product assets including playbooks, pitch decks, demos, training programs, and value demonstration tools
Equip sales teams to clearly articulate Advyzon’s value and differentiate against competitive solutions
Improve seller lifecycle journeys through triggered campaigns that support activation, engagement, and habitual use
Grow Adoption & Revenue
Develop campaigns and product moments that increase feature adoption, cross‑platform usage, and expansion revenue
Partner with Sales and Product to accelerate activation and engagement for both prospective and existing clients
Create case studies, calculators, and ROI tools that demonstrate measurable customer impact
Partner with product to develop product content and high‑visibility campaigns
Support community engagement through webinars, product office hours, and events, capturing customer success stories
What You’ll Bring
5+ years of B2B product marketing experience at a high‑growth SaaS or AI company
Experience marketing to financial services audiences, with the ability to translate complex, technical concepts into compelling stories
Proven success leading multiple strategic B2B product launches
Deep expertise in positioning, messaging, and narrative development in competitive or emerging markets
Strong understanding of B2B SaaS business models and GTM motions, with a track record of driving pipeline and growth
Demonstrated ability to influence product strategy through close partnership with Product and Engineering leaders
Excellence in sales enablement, including content creation, training, and repeatable GTM processes
Strong analytical skills and comfort working with customer research, performance data, and competitive intelligence
Exceptional communication skills and the ability to simplify complexity and influence cross‑functionally
A passion for technology and curiosity about how products work—and how to explain them clearly to others
This position is remote.
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What You’ll Do Shape Positioning & Narrative
Support and refine Advyzon’s product positioning, messaging, and value propositions across products and customer segments
Translate product capabilities, market insights, and customer needs into clear, differentiated narratives
Create persona‑ and segment‑specific messaging aligned to the buyer journey and key pain points
Influence Product Strategy
Partner with Product and Engineering to inform roadmap priorities using market research, competitive intelligence, and customer insights
Conduct workflow, market, and customer research to inform positioning, packaging, and prioritization decisions
Act as the voice of the advisor and firm across product and marketing teams
Drive Go‑to‑Market & Launch Excellence
Lead go‑to‑market execution for new products and features, including launch planning, messaging, segmentation, and channel coordination
Collaborate with demand generation and marketing colleagues to drive awareness, demand, and usage
Be the ultimate power user and champion of Advyzon. Ability to think and act in a variety of user types and communicate product benefits for the different customer personas.
Track and communicate product performance, adoption trends, and competitive shifts to leadership
Enable Sales & Field Teams
Build and scale sales enablement product assets including playbooks, pitch decks, demos, training programs, and value demonstration tools
Equip sales teams to clearly articulate Advyzon’s value and differentiate against competitive solutions
Improve seller lifecycle journeys through triggered campaigns that support activation, engagement, and habitual use
Grow Adoption & Revenue
Develop campaigns and product moments that increase feature adoption, cross‑platform usage, and expansion revenue
Partner with Sales and Product to accelerate activation and engagement for both prospective and existing clients
Create case studies, calculators, and ROI tools that demonstrate measurable customer impact
Partner with product to develop product content and high‑visibility campaigns
Support community engagement through webinars, product office hours, and events, capturing customer success stories
What You’ll Bring
5+ years of B2B product marketing experience at a high‑growth SaaS or AI company
Experience marketing to financial services audiences, with the ability to translate complex, technical concepts into compelling stories
Proven success leading multiple strategic B2B product launches
Deep expertise in positioning, messaging, and narrative development in competitive or emerging markets
Strong understanding of B2B SaaS business models and GTM motions, with a track record of driving pipeline and growth
Demonstrated ability to influence product strategy through close partnership with Product and Engineering leaders
Excellence in sales enablement, including content creation, training, and repeatable GTM processes
Strong analytical skills and comfort working with customer research, performance data, and competitive intelligence
Exceptional communication skills and the ability to simplify complexity and influence cross‑functionally
A passion for technology and curiosity about how products work—and how to explain them clearly to others
This position is remote.
#J-18808-Ljbffr