Our client: A medical marketplace & payment platform
Location: New York, NY - 4 days onsite
Compensation: $110,000-$135,000 + bonus & equity
We’re partnering with our client to find a talented Product Marketing Manager who will take the lead on product positioning, messaging, and go‑to‑market execution. This person will define the narratives that clearly communicate product value and help drive adoption, revenue, and market clarity. The role sits at the center of Product, Sales, and GTM, giving the right candidate high visibility and strong cross‑functional influence.
Responsibilities
Own, define, and maintain product messaging, value propositions, and positioning frameworks across product, personas, and use cases. Partner with Product, Sales, Demand Gen, and GTM teams to build and execute launch plans for new products and major releases. Lead messaging and coordination for product launches across internal and external channels. Create and improve sales enablement materials (pitch decks, one‑pagers, battlecards, FAQs, talk tracks). Equip Sales with guidance on positioning, value communication, and objection handling. Manage and refine website product messaging to ensure clarity and conversion‑driven copy. Review language in marketing assets—emails, campaigns, landing pages, case studies—to ensure consistency with positioning. Act as the messaging quality gatekeeper across all product communications. Work closely with Product Managers to understand capabilities, roadmap, and customer use cases. Partner with Growth and Brand to ensure campaigns reflect accurate product value. Conduct customer, market, and competitive research to inform positioning and GTM strategy. Incorporate feedback from Sales, CS, and customers to evolve messaging. Requirements
4–7+ years in Product Marketing, ideally in B2B, SaaS, or tech. Experience owning product messaging, positioning, and GTM. Excellent written and verbal communication skills. Strong cross‑functional and stakeholder management abilities. High ownership mentality and comfort in fast‑moving environments. Experience supporting multiple products or personas. Familiarity with sales‑led or product‑led GTM motions. Experience working with growth or demand gen teams.
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Own, define, and maintain product messaging, value propositions, and positioning frameworks across product, personas, and use cases. Partner with Product, Sales, Demand Gen, and GTM teams to build and execute launch plans for new products and major releases. Lead messaging and coordination for product launches across internal and external channels. Create and improve sales enablement materials (pitch decks, one‑pagers, battlecards, FAQs, talk tracks). Equip Sales with guidance on positioning, value communication, and objection handling. Manage and refine website product messaging to ensure clarity and conversion‑driven copy. Review language in marketing assets—emails, campaigns, landing pages, case studies—to ensure consistency with positioning. Act as the messaging quality gatekeeper across all product communications. Work closely with Product Managers to understand capabilities, roadmap, and customer use cases. Partner with Growth and Brand to ensure campaigns reflect accurate product value. Conduct customer, market, and competitive research to inform positioning and GTM strategy. Incorporate feedback from Sales, CS, and customers to evolve messaging. Requirements
4–7+ years in Product Marketing, ideally in B2B, SaaS, or tech. Experience owning product messaging, positioning, and GTM. Excellent written and verbal communication skills. Strong cross‑functional and stakeholder management abilities. High ownership mentality and comfort in fast‑moving environments. Experience supporting multiple products or personas. Familiarity with sales‑led or product‑led GTM motions. Experience working with growth or demand gen teams.
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