Overview
We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay, East Bay, and the Peninsula. This role is ideal for someone who understands local marketing, community-driven brands, and fitness/wellness content, and can balance brand consistency with local personality.
Scope of Work Platforms
Instagram & TIK TOK (3 separate accounts per platform)
Optional: light support with cross-posting to Stories or Reels scheduling tools
Content & Posting
3–5 feed posts per account per week
3–5 Stories per account per week
Reels encouraged (repurposed from studio content is fine)
Captions, hashtags, geotags, and light CTAs included
Community Engagement
Respond to comments and DMs (during business hours)
Engage with local businesses, partners, and influencers
Support studio promotions, challenges, and events
Brand & Strategy
Maintain a consistent brand voice across regions
Customize content to feel local (neighborhoods, studios, instructors)
Monthly content planning + approval workflow
Coordinate with studio leadership on promos, launches, and campaigns
Analytics & Reporting
Monthly performance summary per region:
Follower growth
Engagement rate
Top-performing content
Recommendations for improvement
What We’re Looking For
✅ Experience managing multi-location or franchise-style brands
✅ Strong Instagram and TIK TOK skills (especially Reels + Stories)
✅ Understanding of fitness, wellness, or lifestyle brands
✅ Ability to balance local flavor with brand standards
✅ Organized, proactive, and responsive
✅ Comfortable working with provided assets (studio photos/videos)
Nice to Have
Bay Area or California market familiarity
Influencer outreach experience
Paid social experience (optional, not required)
Deliverables Summary
Content calendar (monthly)
Posting + engagement for 3 accounts
Monthly analytics report
Clear communication + responsiveness
Compensation
Open to monthly retainer for agency
Please include:
Your pricing
What’s included
Examples of Instagram accounts you currently or previously managed
Any relevant case studies
How To Apply
A short intro about you or your agency
Links to Instagram accounts you manage
Your proposed monthly rate
Why you’re a good fit for a local, community-driven fitness brand
Optional Add-Ons (Future)
Influencer coordination
Paid Instagram ads
Launch or challenge campaigns
Regional growth experiments
#J-18808-Ljbffr
Scope of Work Platforms
Instagram & TIK TOK (3 separate accounts per platform)
Optional: light support with cross-posting to Stories or Reels scheduling tools
Content & Posting
3–5 feed posts per account per week
3–5 Stories per account per week
Reels encouraged (repurposed from studio content is fine)
Captions, hashtags, geotags, and light CTAs included
Community Engagement
Respond to comments and DMs (during business hours)
Engage with local businesses, partners, and influencers
Support studio promotions, challenges, and events
Brand & Strategy
Maintain a consistent brand voice across regions
Customize content to feel local (neighborhoods, studios, instructors)
Monthly content planning + approval workflow
Coordinate with studio leadership on promos, launches, and campaigns
Analytics & Reporting
Monthly performance summary per region:
Follower growth
Engagement rate
Top-performing content
Recommendations for improvement
What We’re Looking For
✅ Experience managing multi-location or franchise-style brands
✅ Strong Instagram and TIK TOK skills (especially Reels + Stories)
✅ Understanding of fitness, wellness, or lifestyle brands
✅ Ability to balance local flavor with brand standards
✅ Organized, proactive, and responsive
✅ Comfortable working with provided assets (studio photos/videos)
Nice to Have
Bay Area or California market familiarity
Influencer outreach experience
Paid social experience (optional, not required)
Deliverables Summary
Content calendar (monthly)
Posting + engagement for 3 accounts
Monthly analytics report
Clear communication + responsiveness
Compensation
Open to monthly retainer for agency
Please include:
Your pricing
What’s included
Examples of Instagram accounts you currently or previously managed
Any relevant case studies
How To Apply
A short intro about you or your agency
Links to Instagram accounts you manage
Your proposed monthly rate
Why you’re a good fit for a local, community-driven fitness brand
Optional Add-Ons (Future)
Influencer coordination
Paid Instagram ads
Launch or challenge campaigns
Regional growth experiments
#J-18808-Ljbffr