The Role
We’re looking for a
Social Media Manager with a strong organic growth mindset
to help scale Passive’s presence across LinkedIn, Instagram, TikTok, and emerging channels. This is not a “post and pray” role. It’s about: Driving inbound demand Creating cultural relevance Converting attention into waitlist signups and premium users You’ll work directly with founders, influencers, and growth to turn Passive into a category-defining brand in career discovery. What You’ll Own
Organic Growth Strategy Develop and execute an organic content strategy aligned to user growth goals. Identify high-leverage themes (career mobility, AI in hiring, passive income vs passive talent, recruiter costs, etc.). Turn product moments, data insights, and founder POVs into compelling content. Content Creation & Distribution Create and publish high-performing organic content across platforms: LinkedIn (founder-led thought leadership + company page) TikTok / short-form video Repurpose long-form content into short-form, viral-ready assets. Work with design/video to elevate production quality over time. Founder-Led Content Engine Extract ideas from the CEO and founders and turn them into scroll-stopping posts. Position Passive as: The anti-job-board The AI-native alternative The discovery-first career platform Community & Engagement Engage meaningfully with career, HR, and tech communities. Amplify influencer partnerships. Turn comments and DMs into insights and leads. Performance & Iteration Track engagement, saves, shares, reach, and conversion to signups. Run experiments to identify scalable content formats. Optimize content based on what actually drives user growth. Who We’re Looking For
This role requires someone who understands
organic growth mechanics , not just aesthetics. You’re likely a fit if you: Have 3–6+ years managing social media in a growth-focused environment. Have grown at least one account meaningfully (with proof). Understand LinkedIn deeply (this is critical). Know how to turn insights into narrative, not just graphics. Think in terms of distribution, hooks, and retention — not just posts. Worked at a startup or consumer product. Built personal brand growth before. Created short-form video content. Worked in career, tech, or AI-related spaces. Driven measurable user acquisition from organic channels. What Success Looks Like (First 6 Months)
Founder presence elevated meaningfully. Consistent weekly posting cadence across platforms. Measurable growth in: Followers Engagement At least one repeatable organic format driving consistent traction. How You Work
You think like a growth marketer, not a brand intern. You move fast and test constantly. You understand that narrative drives distribution. You care about measurable outcomes. You’re creative but commercially minded. Why Join Passive
Be early at a company building a new category. Own organic growth as a strategic lever. Work closely with founders and influencers.
#J-18808-Ljbffr
We’re looking for a
Social Media Manager with a strong organic growth mindset
to help scale Passive’s presence across LinkedIn, Instagram, TikTok, and emerging channels. This is not a “post and pray” role. It’s about: Driving inbound demand Creating cultural relevance Converting attention into waitlist signups and premium users You’ll work directly with founders, influencers, and growth to turn Passive into a category-defining brand in career discovery. What You’ll Own
Organic Growth Strategy Develop and execute an organic content strategy aligned to user growth goals. Identify high-leverage themes (career mobility, AI in hiring, passive income vs passive talent, recruiter costs, etc.). Turn product moments, data insights, and founder POVs into compelling content. Content Creation & Distribution Create and publish high-performing organic content across platforms: LinkedIn (founder-led thought leadership + company page) TikTok / short-form video Repurpose long-form content into short-form, viral-ready assets. Work with design/video to elevate production quality over time. Founder-Led Content Engine Extract ideas from the CEO and founders and turn them into scroll-stopping posts. Position Passive as: The anti-job-board The AI-native alternative The discovery-first career platform Community & Engagement Engage meaningfully with career, HR, and tech communities. Amplify influencer partnerships. Turn comments and DMs into insights and leads. Performance & Iteration Track engagement, saves, shares, reach, and conversion to signups. Run experiments to identify scalable content formats. Optimize content based on what actually drives user growth. Who We’re Looking For
This role requires someone who understands
organic growth mechanics , not just aesthetics. You’re likely a fit if you: Have 3–6+ years managing social media in a growth-focused environment. Have grown at least one account meaningfully (with proof). Understand LinkedIn deeply (this is critical). Know how to turn insights into narrative, not just graphics. Think in terms of distribution, hooks, and retention — not just posts. Worked at a startup or consumer product. Built personal brand growth before. Created short-form video content. Worked in career, tech, or AI-related spaces. Driven measurable user acquisition from organic channels. What Success Looks Like (First 6 Months)
Founder presence elevated meaningfully. Consistent weekly posting cadence across platforms. Measurable growth in: Followers Engagement At least one repeatable organic format driving consistent traction. How You Work
You think like a growth marketer, not a brand intern. You move fast and test constantly. You understand that narrative drives distribution. You care about measurable outcomes. You’re creative but commercially minded. Why Join Passive
Be early at a company building a new category. Own organic growth as a strategic lever. Work closely with founders and influencers.
#J-18808-Ljbffr