Location: Remote/Preferred Greater Philadelphia Region (Hybrid)
Department: Marketing
Reports To: VP of Marketing
Employment Type: Full-Time
About Righteous Felon:
Righteous Felon is a premium craft meat snack brand built by a small-but-mighty team that’s been at it for 14 years. With bold flavors, clean ingredients, and an unapologetic voice, we’re rebels with a cause in the meat snack space, taking on a $6B+ category and helping lead the shift toward fun, better-for-you protein snacking.
We sell everywhere: online, Amazon, TikTok, Costco, Wawa, Target, Kroger, and far beyond, including hotels, sports nutrition, bars, golf clubs—and even at SpaceX. The momentum is real: Inc. 5000 (#1316) and Instacart’s #16 Top Emerging Brand in 2025. Even still, we’re under 2% of the market, which means the whitespace is massive, and we’re just getting started. We’re looking to add a few key players to the team for the next stage of growth.
Our Culture
Righteous Felon is a small-but-mighty team of thinkers and doers. Everyone wears a lot of hats, and most of us are player/coaches: owning the work, leading when needed, and jumping in wherever it takes to win. We move fast, keep our heads down, and get shit done. We test often, measure closely, learn quickly, and iterate nonstop.
We recruit great people and develop great people. Many of our leaders started as order pickers in the warehouse, because growth here is earned through ownership, attitude, results, and the ability to adapt. We’re employee‑owned, and we genuinely care about each other and the work we put out.
We leverage tech, automation, and AI to stay efficient and keep meetings minimal: clear owners, tight decisions, and lots of action. It’s a flat organization where every voice matters and the best idea wins, no matter who it comes from. If you like working hard, making cool stuff, and being nice to people, you’ll fit right in.
The Opportunity
You’ll be building for our core consumer: the Rebel with a Code. They’re a culture‑aware, fast‑deciding 30–40‑something consumer who buys snacks as identity, not just nutrition. They want protein‑centric fuel that tastes unreal, made with clean ingredients, wrapped in great art, sharp storytelling, and a point of view.
As Brand Manager, your job is to make Righteous Felon impossible to ignore. You’ll own the brand strategy and bring it to life across retail, e‑commerce, packaging, creative, partnerships, and campaigns, and you’ll ensure it shows up consistently in media, digital, print, and merch. You’ll turn consumer insights into growth through positioning, launches, and integrated marketing that drives awareness, trial, and repeat.
This is not a “keep it consistent” role. We want a strategic builder with taste, discipline, and urgency, and a genuine obsession with AI and automation as a force‑multiplier for creativity, speed, and insights.
Key Responsibilities
Brand Strategy & Positioning
Own and evolve the Righteous Felon brand strategy to drive relevance, differentiation, and long‑term growth
Translate consumer insights into clear positioning, messaging pillars, and brand storytelling that feels bold, authentic, and “outlaw”
Ensure brand consistency across every touchpoint—retail, experiential activations, trade shows, e‑commerce, social, paid media, PR, brand partnerships, packaging, and community events
Go‑to‑Market Leadership
Co‑own the brand’s growth strategy with the CEO and VP of Marketing
Bring consumer, category, and channel insights to shape “where to play” and “how to win,” then translate it into a clear brand plan and prioritized go‑to‑market plays, including launch briefs, messaging, creative direction, channel‑specific campaign plans, and retail and e‑commerce activation you execute on
Lead end‑to‑end go‑to‑market planning for new products, limited‑time drops, and key seasonal initiatives
Build launch plans that integrate creative, media, retail execution, sampling, influencer/creator, and e‑comm conversion
Coordinate cross‑functional execution with Sales, E‑comm, Ops, Creative, and Finance to ensure launches hit on time and on budget
AI + Automation + Standardization Engine for Brand Marketing
Build AI‑enabled workflows that accelerate:
Rapid iteration of messaging, creative angles, data interpretation, and sell stories
Create and maintain a prompt + template library tied to our brand standards and strategy
Set up lightweight automations that reduce manual work and keep the team aligned
AI‑assisted, human‑owned: AI can help you draft and explore, but you own the final work—accuracy, compliance, and brand voice are paramount. Use AI as an assistant and thought partner, not a replacement
Integrated Marketing & Campaign Development
Develop and manage campaigns that grow awareness, drive trial, and increase repeat purchase across both DTC and retail
Partner with internal and external creative resources to brief, develop, and deliver high‑performing assets (copy, packaging, design, video, etc.)
Collaborate with Performance Marketing to align brand‑building and demand‑driving efforts across channels
Monitor category, competitor, and cultural trends—bringing forward opportunities to keep the brand ahead of the market
Use customer data, reviews, social listening, retailer feedback, and performance analytics to inform strategy and optimize execution
Conduct post‑launch and post‑campaign retrospectives to identify learnings and improve future performance
Partner with Sales to support retailer needs with compelling sell stories, product narratives, and marketing materials
Help develop shopper‑facing programs (in‑store displays, signage, demos, promotions) that drive conversion and velocity
Ensure brand presence and execution at key retail accounts aligns with strategy and feels premium and disruptive
Budgeting, Measurement & Performance Management
Own brand marketing budgets tied to key initiatives; track spend and ROI with discipline
Define success metrics for brand programs and campaigns (awareness, trial, repeat, conversion, velocity, etc.)
Provide clear reporting and recommendations to leadership—what’s working, what isn’t, and what to do next
Cross‑Functional Leadership & Ownership
Act as the internal day‑to‑day owner of brand execution—pushing initiatives forward, removing blockers, and driving cross‑functional accountability in partnership with the VP of Marketing to deliver against MGMT’s growth strategy
Manage agency and vendor partners as needed (creative, research, packaging, PR, experiential)
Build scalable processes that match a rocket‑ship company: fast, organized, and focused on outcomes
Required Qualifications
5+ years of brand management experience at a CPG food & beverage company (preferably in high‑growth or challenger brands)
Bachelor’s degree in Marketing, Business, Communications, or a related field
Proven ability to lead brand strategy and execute integrated marketing plans across multiple channels (retail + e‑commerce)
Strong experience leading go‑to‑market planning for product launches, innovations, and seasonal initiatives
AI + automation passion (non‑negotiable): You actively use AI to move faster and think better. You’re excited to build repeatable systems (brand voice, standards, templates, workflows) that raise quality and speed across the team
Analytical mindset with comfort using data to guide decisions (consumer insights, syndicated data, velocity, conversion, ROAS/CPA inputs, etc.)
Strong cross‑functional leadership skills with experience partnering across Sales, E‑comm, Creative, Ops, and Finance
Excellent written and verbal communication skills, including ability to create clear briefs and compelling storytelling
Highly organized, execution‑oriented, and comfortable in fast‑paced environments with ambiguity
Preferred Qualifications
MBA preferred
Experience working on brands sold in major retailers (e.g., Costco, Walmart, Sam’s Club, BJ’s, grocery, convenience)
Background in snacks, protein, meat snacks, or adjacent better‑for‑you categories
Experience with DTC/e‑commerce growth marketing and Amazon fundamentals
Experience managing agencies and external partners (creative, packaging, PR, media, research)
Familiarity with consumer research methods and tools (qualitative + quantitative)
Strong creative instincts with an ability to push bold work while protecting brand consistency
Experience building automations/workflows (e.g., Zapier/Make/n8n), lightweight dashboards, or AI‑enabled creative projects, storyboards, etc.
401K with 4% Company Match
Performance bonus opportunity
Health, dental, and vision insurance
Flexible PTO policy
Hybrid work environment (Philadelphia area)
Opportunity to build something legendary at a rocket‑ship company
Righteous Felon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Industry Sectors:
Food Company
Date Posted:
2/18/2026
Job Title:
Brand Manager
Company:
Righteous Felon
Employment Type:
Full Time
Compensation/Salary:
$100,000.00 – $150,000.00 per Year
#J-18808-Ljbffr
Department: Marketing
Reports To: VP of Marketing
Employment Type: Full-Time
About Righteous Felon:
Righteous Felon is a premium craft meat snack brand built by a small-but-mighty team that’s been at it for 14 years. With bold flavors, clean ingredients, and an unapologetic voice, we’re rebels with a cause in the meat snack space, taking on a $6B+ category and helping lead the shift toward fun, better-for-you protein snacking.
We sell everywhere: online, Amazon, TikTok, Costco, Wawa, Target, Kroger, and far beyond, including hotels, sports nutrition, bars, golf clubs—and even at SpaceX. The momentum is real: Inc. 5000 (#1316) and Instacart’s #16 Top Emerging Brand in 2025. Even still, we’re under 2% of the market, which means the whitespace is massive, and we’re just getting started. We’re looking to add a few key players to the team for the next stage of growth.
Our Culture
Righteous Felon is a small-but-mighty team of thinkers and doers. Everyone wears a lot of hats, and most of us are player/coaches: owning the work, leading when needed, and jumping in wherever it takes to win. We move fast, keep our heads down, and get shit done. We test often, measure closely, learn quickly, and iterate nonstop.
We recruit great people and develop great people. Many of our leaders started as order pickers in the warehouse, because growth here is earned through ownership, attitude, results, and the ability to adapt. We’re employee‑owned, and we genuinely care about each other and the work we put out.
We leverage tech, automation, and AI to stay efficient and keep meetings minimal: clear owners, tight decisions, and lots of action. It’s a flat organization where every voice matters and the best idea wins, no matter who it comes from. If you like working hard, making cool stuff, and being nice to people, you’ll fit right in.
The Opportunity
You’ll be building for our core consumer: the Rebel with a Code. They’re a culture‑aware, fast‑deciding 30–40‑something consumer who buys snacks as identity, not just nutrition. They want protein‑centric fuel that tastes unreal, made with clean ingredients, wrapped in great art, sharp storytelling, and a point of view.
As Brand Manager, your job is to make Righteous Felon impossible to ignore. You’ll own the brand strategy and bring it to life across retail, e‑commerce, packaging, creative, partnerships, and campaigns, and you’ll ensure it shows up consistently in media, digital, print, and merch. You’ll turn consumer insights into growth through positioning, launches, and integrated marketing that drives awareness, trial, and repeat.
This is not a “keep it consistent” role. We want a strategic builder with taste, discipline, and urgency, and a genuine obsession with AI and automation as a force‑multiplier for creativity, speed, and insights.
Key Responsibilities
Brand Strategy & Positioning
Own and evolve the Righteous Felon brand strategy to drive relevance, differentiation, and long‑term growth
Translate consumer insights into clear positioning, messaging pillars, and brand storytelling that feels bold, authentic, and “outlaw”
Ensure brand consistency across every touchpoint—retail, experiential activations, trade shows, e‑commerce, social, paid media, PR, brand partnerships, packaging, and community events
Go‑to‑Market Leadership
Co‑own the brand’s growth strategy with the CEO and VP of Marketing
Bring consumer, category, and channel insights to shape “where to play” and “how to win,” then translate it into a clear brand plan and prioritized go‑to‑market plays, including launch briefs, messaging, creative direction, channel‑specific campaign plans, and retail and e‑commerce activation you execute on
Lead end‑to‑end go‑to‑market planning for new products, limited‑time drops, and key seasonal initiatives
Build launch plans that integrate creative, media, retail execution, sampling, influencer/creator, and e‑comm conversion
Coordinate cross‑functional execution with Sales, E‑comm, Ops, Creative, and Finance to ensure launches hit on time and on budget
AI + Automation + Standardization Engine for Brand Marketing
Build AI‑enabled workflows that accelerate:
Rapid iteration of messaging, creative angles, data interpretation, and sell stories
Create and maintain a prompt + template library tied to our brand standards and strategy
Set up lightweight automations that reduce manual work and keep the team aligned
AI‑assisted, human‑owned: AI can help you draft and explore, but you own the final work—accuracy, compliance, and brand voice are paramount. Use AI as an assistant and thought partner, not a replacement
Integrated Marketing & Campaign Development
Develop and manage campaigns that grow awareness, drive trial, and increase repeat purchase across both DTC and retail
Partner with internal and external creative resources to brief, develop, and deliver high‑performing assets (copy, packaging, design, video, etc.)
Collaborate with Performance Marketing to align brand‑building and demand‑driving efforts across channels
Monitor category, competitor, and cultural trends—bringing forward opportunities to keep the brand ahead of the market
Use customer data, reviews, social listening, retailer feedback, and performance analytics to inform strategy and optimize execution
Conduct post‑launch and post‑campaign retrospectives to identify learnings and improve future performance
Partner with Sales to support retailer needs with compelling sell stories, product narratives, and marketing materials
Help develop shopper‑facing programs (in‑store displays, signage, demos, promotions) that drive conversion and velocity
Ensure brand presence and execution at key retail accounts aligns with strategy and feels premium and disruptive
Budgeting, Measurement & Performance Management
Own brand marketing budgets tied to key initiatives; track spend and ROI with discipline
Define success metrics for brand programs and campaigns (awareness, trial, repeat, conversion, velocity, etc.)
Provide clear reporting and recommendations to leadership—what’s working, what isn’t, and what to do next
Cross‑Functional Leadership & Ownership
Act as the internal day‑to‑day owner of brand execution—pushing initiatives forward, removing blockers, and driving cross‑functional accountability in partnership with the VP of Marketing to deliver against MGMT’s growth strategy
Manage agency and vendor partners as needed (creative, research, packaging, PR, experiential)
Build scalable processes that match a rocket‑ship company: fast, organized, and focused on outcomes
Required Qualifications
5+ years of brand management experience at a CPG food & beverage company (preferably in high‑growth or challenger brands)
Bachelor’s degree in Marketing, Business, Communications, or a related field
Proven ability to lead brand strategy and execute integrated marketing plans across multiple channels (retail + e‑commerce)
Strong experience leading go‑to‑market planning for product launches, innovations, and seasonal initiatives
AI + automation passion (non‑negotiable): You actively use AI to move faster and think better. You’re excited to build repeatable systems (brand voice, standards, templates, workflows) that raise quality and speed across the team
Analytical mindset with comfort using data to guide decisions (consumer insights, syndicated data, velocity, conversion, ROAS/CPA inputs, etc.)
Strong cross‑functional leadership skills with experience partnering across Sales, E‑comm, Creative, Ops, and Finance
Excellent written and verbal communication skills, including ability to create clear briefs and compelling storytelling
Highly organized, execution‑oriented, and comfortable in fast‑paced environments with ambiguity
Preferred Qualifications
MBA preferred
Experience working on brands sold in major retailers (e.g., Costco, Walmart, Sam’s Club, BJ’s, grocery, convenience)
Background in snacks, protein, meat snacks, or adjacent better‑for‑you categories
Experience with DTC/e‑commerce growth marketing and Amazon fundamentals
Experience managing agencies and external partners (creative, packaging, PR, media, research)
Familiarity with consumer research methods and tools (qualitative + quantitative)
Strong creative instincts with an ability to push bold work while protecting brand consistency
Experience building automations/workflows (e.g., Zapier/Make/n8n), lightweight dashboards, or AI‑enabled creative projects, storyboards, etc.
401K with 4% Company Match
Performance bonus opportunity
Health, dental, and vision insurance
Flexible PTO policy
Hybrid work environment (Philadelphia area)
Opportunity to build something legendary at a rocket‑ship company
Righteous Felon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Industry Sectors:
Food Company
Date Posted:
2/18/2026
Job Title:
Brand Manager
Company:
Righteous Felon
Employment Type:
Full Time
Compensation/Salary:
$100,000.00 – $150,000.00 per Year
#J-18808-Ljbffr