Description
Job Summary
Reporting to the Chief Marketing Officer, the Brand Manager is responsible for driving market results by developing and executing effective marketing plans for the corporate brand Altus and its multiple regional brands.
Core marketing sectors include:
B2C Hospital/ED Marketing
Reputation Management & Patient Experience
Business Development Marketing (Corporate & Regional Brands)
Media Buy/Advertising
Digital Marketing
Corporate & Employer Branding
Internal Marketing & Communications
Market Research & Analytics Reporting
As part of that work, the Brand Manager will provide support to internal marketing, communications, regional staff, and external business partners. In addition, they will also provide project supervision on select assignments to marketing staff, interns, vendors and coordinators.
Essential Duties and Responsibilities
Develop and execute marketing programs for corporate and designated regional brands that drive measurable results (e.g. increased ER patient visits, increased in‑patient visits, online and community engagement, etc.)
Support the presence of B2B parent brand Altus so corporate growth goals are achieved
Build and manage portfolio for multiple regional brands to meet or exceed desired business goals for the organization
Manage multiple projects in a fast‑paced, entrepreneurial environment and under tight deadlines to meet established key performance indicators
Analyze market, consumer, and competitive information to build a rich repository of knowledge that informs departments across the organization
Participate in product development of key service lines including analyzing information to help set the sales forecast and financials
Work collaboratively with regional marketing staff to execute local marketing campaigns
Successfully execute product launches (e.g. community promotion, clinical relationship program, health education, etc.) to meet corporate and regional goals
Gather, assimilate and analyze market and competitive information to ensure marketing activities are effective and efficient
Act as marketing liaison to corporate and regional departments
Facilitate and grow relationship with corporate, facility and regional staff
Other Job Functions
In collaboration with vendors and AP teams, manage and develop marketing budgets, invoices, and detailed monthly reports
Develop dashboard reports that track and monitor program performance
Attend staff meetings or other company sponsored or mandated meetings as required
Maintain and mine the referral/contact database
Provide weekly/monthly reporting as assigned
Travel to all facility locations as required
Perform additional duties as assigned
Requirements To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Qualifications Education and/or Experience, Skills:
Bachelor’s degree, preferably in marketing or business administration
MBA, preferred
4+ years business experience driving measurable results, required
3+ years marketing / brand management / advertising experience including the creation of comprehensive, strategic, metrics driven marketing plans, required
Experience in utilizing print, outdoor, promotions, online and grassroots marketing tactics, required
Experience in working with agencies and vendors to deliver strategically sound campaigns and creative, required
Healthcare industry experience, preferred
Position requires fluency in English; written and oral communication
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Core marketing sectors include:
B2C Hospital/ED Marketing
Reputation Management & Patient Experience
Business Development Marketing (Corporate & Regional Brands)
Media Buy/Advertising
Digital Marketing
Corporate & Employer Branding
Internal Marketing & Communications
Market Research & Analytics Reporting
As part of that work, the Brand Manager will provide support to internal marketing, communications, regional staff, and external business partners. In addition, they will also provide project supervision on select assignments to marketing staff, interns, vendors and coordinators.
Essential Duties and Responsibilities
Develop and execute marketing programs for corporate and designated regional brands that drive measurable results (e.g. increased ER patient visits, increased in‑patient visits, online and community engagement, etc.)
Support the presence of B2B parent brand Altus so corporate growth goals are achieved
Build and manage portfolio for multiple regional brands to meet or exceed desired business goals for the organization
Manage multiple projects in a fast‑paced, entrepreneurial environment and under tight deadlines to meet established key performance indicators
Analyze market, consumer, and competitive information to build a rich repository of knowledge that informs departments across the organization
Participate in product development of key service lines including analyzing information to help set the sales forecast and financials
Work collaboratively with regional marketing staff to execute local marketing campaigns
Successfully execute product launches (e.g. community promotion, clinical relationship program, health education, etc.) to meet corporate and regional goals
Gather, assimilate and analyze market and competitive information to ensure marketing activities are effective and efficient
Act as marketing liaison to corporate and regional departments
Facilitate and grow relationship with corporate, facility and regional staff
Other Job Functions
In collaboration with vendors and AP teams, manage and develop marketing budgets, invoices, and detailed monthly reports
Develop dashboard reports that track and monitor program performance
Attend staff meetings or other company sponsored or mandated meetings as required
Maintain and mine the referral/contact database
Provide weekly/monthly reporting as assigned
Travel to all facility locations as required
Perform additional duties as assigned
Requirements To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Qualifications Education and/or Experience, Skills:
Bachelor’s degree, preferably in marketing or business administration
MBA, preferred
4+ years business experience driving measurable results, required
3+ years marketing / brand management / advertising experience including the creation of comprehensive, strategic, metrics driven marketing plans, required
Experience in utilizing print, outdoor, promotions, online and grassroots marketing tactics, required
Experience in working with agencies and vendors to deliver strategically sound campaigns and creative, required
Healthcare industry experience, preferred
Position requires fluency in English; written and oral communication
#J-18808-Ljbffr