Senior Product Manager, Performance Video Advertising

Teamwork makes the stream work. Roku is changing how the world watches TV.

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. We pioneer streaming to the TV and aim to power every television in the world. Our mission is to be the TV streaming platform that connects the entire TV ecosystem, linking consumers to content, publishers to monetization, and advertisers to unique engagement tools.

From your first day at Roku, you'll make a valuable contribution to a fast‑growing public company where no one is a bystander. We offer you the chance to delight millions of TV streamers worldwide while gaining meaningful experience across multiple disciplines.

About the team

The Ads Product team monetizes Roku’s platform through innovative advertising solutions across the Roku TV experience—including the premier streaming service, The Roku Channel, on both Roku devices and off‑platform environments. These products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem.

About the role

We’re looking for a Senior Product Manager to lead the development of performance‑driven video ad solutions across Roku’s large‑scale in‑stream, pre‑roll, and post‑roll inventory. You will own products that help advertisers achieve measurable business outcomes by combining Roku’s reach and first‑party data with predictive modeling, attribution, and incrementality measurement.

This role sits at the intersection of ad delivery, measurement, and optimization. You will define how performance is measured and improved on connected TV, building systems that translate exposure to outcomes, inform bidding and optimization, and prove incremental impact across channels.

For New York only – the estimated annual salary ranges from $176,163 to $297,500. Compensation packages are based on factors such as skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

• Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku’s in‑stream, pre‑roll, and post‑roll video inventory
• Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
• Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post‑view attribution, cross‑device and cross‑channel considerations, and measurement windows appropriate for video‑led demand generation
• Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last‑touch metrics
• Outcome‑driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
• Scalable, advertiser‑ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
• Cross‑functional leadership: Lead cross‑functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, trade‑offs, and roadmap priorities
• Ecosystem‑level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed trade‑offs that support long‑term platform health

We’re excited if you have

• 5+ years of product management experience, including ownership of complex or platform‑scale products
• Proven experience defining product strategy and driving execution in ambiguous environments
• Strong background in digital advertising, media, marketplaces, or data‑driven platforms
• Excellent analytical and decision‑making skills with a track record of delivering measurable impact
• Effective leadership through influence, able to align diverse teams and stakeholders
• Passion for building scalable advertising products that deliver value to advertisers and viewers
• Experience with connected TV, programmatic advertising, or measurement platforms
• Experience leading large initiatives without direct authority

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles require an in‑office presence or who serve in offices with a full‑time in‑office policy.

Benefits

Roku offers a comprehensive benefits package that includes global access to mental health and financial wellness support and resources. Local benefits may include statutory and voluntary benefits such as healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees can take time off for vacation and other personal reasons to balance evolving work and life needs. Not every benefit is available in all locations or for every role; consult your recruiter for details specific to your location.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to

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