Commercial Director – Global Sales (Omni-Channel)
Contemporary British luxury design and outerwear brand
New York
Core Mission
Build and scale the U.S. business, driving sustainable revenue growth while protecting and elevating a luxury market positioning.
Primary focus on Direct-to-Consumer (DTC) growth, with retail stores and trunk shows as key strategic growth channels.
Key Responsibilities Commercial Strategy
Define and execute the U.S. go-to-market strategy across DTC retail (including pop-ups), concessions, wholesale and trunk shows.
Drive expansion in priority cities (NYC, LA, Miami, SF and other key luxury markets).
Increase global footprint strategically by leveraging appropriate sales channels and partnerships.
In collaboration with Founder/CMO, define and accelerate e-commerce growth.
Commercial Performance
Own the P&L for U.S. retail, wholesale and trunk show channels.
Set, lead and deliver sales targets; drive revenue growth across all channels.
Track and analyse KPIs including sales per sq ft, conversion, AOV and sell-through.
Retail Development
Identify and secure store locations in partnership with real estate agents.
Negotiate and manage landlord, mall and luxury department store relationships and contracts.
Lead all store opening processes including design project management, operational setup, recruitment and marketing alignment.
Oversee store operations including order fulfilment and contractual management.
Manage stock in conjunction with Planning & Merchandising.
Uphold visual merchandising standards in partnership with VM consultants.
E-Commerce Growth (depending on experience)
Develop and execute a North America e-commerce growth strategy in partnership with Founder/CMO.
Wholesale Growth
Drive selective wholesale and hospitality partnerships that expand global reach.
Negotiate commercial terms while safeguarding brand equity and luxury positioning.
Trunk Show Development
Define trunk show strategy in collaboration with the Head of Trunk Shows.
Balance revenue growth with controlled, strategic expansion and premium partner selection.
Operations & Logistics (depending on experience)
Oversee U.S. operations and logistics team.
Manage order fulfilment and 3PL/warehouse partnerships and contracts.
Own operational P&L management.
Team Leadership
Recruit and lead Store Managers and Head of Trunk Shows.
Ensure all contracts, compliance and legal requirements are met.
Conduct performance reviews and annual appraisals.
Train teams on luxury service standards, brand storytelling and product knowledge.
Brand Guardian
Ensure a consistent, elevated luxury experience across all touchpoints.
Collaborate closely with Creative, Marketing, Merchandising, Customer Experience and HQ teams.
Experience
8–10 years’ experience within luxury fashion, beauty, watches, jewellery or lifestyle sectors.
Strong U.S. retail network and relationships.
Experience working with HNWI and VIP clienteling.
Proven track record of launching or scaling a brand.
Commercially sharp with strong brand sensitivity.
Passion for product and appreciation of craftsmanship and luxury goods.
Hands‑on leader with both strategic and operational capability.
Data‑driven and numerically confident.
Experience within a founder‑led or start‑up environment preferred.
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Primary focus on Direct-to-Consumer (DTC) growth, with retail stores and trunk shows as key strategic growth channels.
Key Responsibilities Commercial Strategy
Define and execute the U.S. go-to-market strategy across DTC retail (including pop-ups), concessions, wholesale and trunk shows.
Drive expansion in priority cities (NYC, LA, Miami, SF and other key luxury markets).
Increase global footprint strategically by leveraging appropriate sales channels and partnerships.
In collaboration with Founder/CMO, define and accelerate e-commerce growth.
Commercial Performance
Own the P&L for U.S. retail, wholesale and trunk show channels.
Set, lead and deliver sales targets; drive revenue growth across all channels.
Track and analyse KPIs including sales per sq ft, conversion, AOV and sell-through.
Retail Development
Identify and secure store locations in partnership with real estate agents.
Negotiate and manage landlord, mall and luxury department store relationships and contracts.
Lead all store opening processes including design project management, operational setup, recruitment and marketing alignment.
Oversee store operations including order fulfilment and contractual management.
Manage stock in conjunction with Planning & Merchandising.
Uphold visual merchandising standards in partnership with VM consultants.
E-Commerce Growth (depending on experience)
Develop and execute a North America e-commerce growth strategy in partnership with Founder/CMO.
Wholesale Growth
Drive selective wholesale and hospitality partnerships that expand global reach.
Negotiate commercial terms while safeguarding brand equity and luxury positioning.
Trunk Show Development
Define trunk show strategy in collaboration with the Head of Trunk Shows.
Balance revenue growth with controlled, strategic expansion and premium partner selection.
Operations & Logistics (depending on experience)
Oversee U.S. operations and logistics team.
Manage order fulfilment and 3PL/warehouse partnerships and contracts.
Own operational P&L management.
Team Leadership
Recruit and lead Store Managers and Head of Trunk Shows.
Ensure all contracts, compliance and legal requirements are met.
Conduct performance reviews and annual appraisals.
Train teams on luxury service standards, brand storytelling and product knowledge.
Brand Guardian
Ensure a consistent, elevated luxury experience across all touchpoints.
Collaborate closely with Creative, Marketing, Merchandising, Customer Experience and HQ teams.
Experience
8–10 years’ experience within luxury fashion, beauty, watches, jewellery or lifestyle sectors.
Strong U.S. retail network and relationships.
Experience working with HNWI and VIP clienteling.
Proven track record of launching or scaling a brand.
Commercially sharp with strong brand sensitivity.
Passion for product and appreciation of craftsmanship and luxury goods.
Hands‑on leader with both strategic and operational capability.
Data‑driven and numerically confident.
Experience within a founder‑led or start‑up environment preferred.
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