Content & Brand Specialist
SENTA ENT and Allergy Physicians, Atlanta, Georgia, United States, 30383
Overview
Brief Description
SENTA Partners
is a leading Management Services Organization (MSO) specializing in providing comprehensive support to ENT and Allergy private practices. Our mission is to help people breathe better, hear better, and live better. At SENTA, we focus on the operational efficiencies and financial performance of our partner practices, enabling physicians to concentrate on delivering exceptional patient care. We are committed to fostering a collaborative and supportive work environment where our employees can thrive and grow.
Position Summary SENTA Partners is a leading physician-led network of ENT, Allergy, and Audiology practices across the Southeast. We’re committed to empowering patients through education and access to expert care. We’re seeking a Content and Brand Management Specialist to lead SENTA’s ongoing content creation and patient engagement strategy — ensuring a consistent cadence of educational, patient-friendly, and SEO-optimized content that builds trust, enhances visibility, and motivates patients to seek care. This role will also manage partnerships with Patient Advocacy Groups (PAGs) such as the Allergy & Asthma Network and the Hearing Loss Association of America, integrating their perspectives and credibility into SENTA’s educational initiatives. This is a full-time, hands-on role ideal for someone with pharmaceutical, OTC healthcare, or patient-education marketing experience.
Key Responsibilities
Content Strategy & Execution — Manage the ongoing production of high-quality, patient-friendly content across SENTA websites, blogs, and digital channels
Coordinate freelance writers and publications and manage workflows from brief, draft, clinician review, and through to publication
Oversee clinician review for accuracy and compliance
Partner with design and web teams to ensure content is visually optimized and conversion-friendly
Maintain the editorial calendar and track KPIs
Patient Advocacy Group Partnerships
Identify and manage relationships with key advocacy groups
Co-develop educational guides, webinars, and awareness campaigns
Coordinate content review panels
Secure co-branded distribution opportunities
SEO & Performance Optimization
Identify ranking gaps and optimize content
Maintain EEAT signals
Refresh and expand legacy pages
Project & Vendor Management
Participate in budgets, timelines, and deliverables
Manage agency and freelance relationships
Track and report outcomes
Additional responsibilities as assigned (e.g., Social Media, Internal Communications, Graphic Design)
What We Offer
Comprehensive Health Benefits (Medical, Dental, and Vision)
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short & Long Term Disability
Holidays & Paid Time Off (PTO)
Employee Assistance Program (EAP)
Retirement Contribution Program - 401(K) Match
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or related field
2–4 years of experience in healthcare or related marketing experience required
Understanding of patient education and digital content best practices
Familiarity with SEO tools
Strong communication and project management skills
Summary
Certain US jurisdictions require SENTA Partners to provide new employees with a reasonable estimate of the salary for this role at the location in which the job may be performed. The posted salary range reflects our best estimate at the time of posting, though it's important to remember that actual salaries may vary. Factors that determine the final salary offer include office location, experience, skills, and current organizational needs.
SENTA Partners is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected status.
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SENTA Partners
is a leading Management Services Organization (MSO) specializing in providing comprehensive support to ENT and Allergy private practices. Our mission is to help people breathe better, hear better, and live better. At SENTA, we focus on the operational efficiencies and financial performance of our partner practices, enabling physicians to concentrate on delivering exceptional patient care. We are committed to fostering a collaborative and supportive work environment where our employees can thrive and grow.
Position Summary SENTA Partners is a leading physician-led network of ENT, Allergy, and Audiology practices across the Southeast. We’re committed to empowering patients through education and access to expert care. We’re seeking a Content and Brand Management Specialist to lead SENTA’s ongoing content creation and patient engagement strategy — ensuring a consistent cadence of educational, patient-friendly, and SEO-optimized content that builds trust, enhances visibility, and motivates patients to seek care. This role will also manage partnerships with Patient Advocacy Groups (PAGs) such as the Allergy & Asthma Network and the Hearing Loss Association of America, integrating their perspectives and credibility into SENTA’s educational initiatives. This is a full-time, hands-on role ideal for someone with pharmaceutical, OTC healthcare, or patient-education marketing experience.
Key Responsibilities
Content Strategy & Execution — Manage the ongoing production of high-quality, patient-friendly content across SENTA websites, blogs, and digital channels
Coordinate freelance writers and publications and manage workflows from brief, draft, clinician review, and through to publication
Oversee clinician review for accuracy and compliance
Partner with design and web teams to ensure content is visually optimized and conversion-friendly
Maintain the editorial calendar and track KPIs
Patient Advocacy Group Partnerships
Identify and manage relationships with key advocacy groups
Co-develop educational guides, webinars, and awareness campaigns
Coordinate content review panels
Secure co-branded distribution opportunities
SEO & Performance Optimization
Identify ranking gaps and optimize content
Maintain EEAT signals
Refresh and expand legacy pages
Project & Vendor Management
Participate in budgets, timelines, and deliverables
Manage agency and freelance relationships
Track and report outcomes
Additional responsibilities as assigned (e.g., Social Media, Internal Communications, Graphic Design)
What We Offer
Comprehensive Health Benefits (Medical, Dental, and Vision)
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short & Long Term Disability
Holidays & Paid Time Off (PTO)
Employee Assistance Program (EAP)
Retirement Contribution Program - 401(K) Match
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or related field
2–4 years of experience in healthcare or related marketing experience required
Understanding of patient education and digital content best practices
Familiarity with SEO tools
Strong communication and project management skills
Summary
Certain US jurisdictions require SENTA Partners to provide new employees with a reasonable estimate of the salary for this role at the location in which the job may be performed. The posted salary range reflects our best estimate at the time of posting, though it's important to remember that actual salaries may vary. Factors that determine the final salary offer include office location, experience, skills, and current organizational needs.
SENTA Partners is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected status.
#J-18808-Ljbffr