Cerbo is a high-growth healthcare SaaS company, doing our part in the medical market to support holistic lifestyles and personalized medicine. Our software is purpose built for functional, integrative, direct primary care (DPC), and concierge medicine practices that are actively changing how healthcare is delivered. With our recent merger with OptiMantra, Cerbo has become one of the leading platforms in this rapidly growing market. Our customers are redefining the patient experience, and Cerbo exists to give them the technology foundation to grow, scale, and deliver better care.
About the Role - REMOTE OptiMantra and Cerbo are modern SaaS EMR platforms serving integrative, functional, wellness, and concierge care practices, direct primary care, behavioral health practices and medspas. We are seeking a strategic and hands‑on Product Marketing Manager to drive positioning, competitive intelligence, go‑to‑market strategy, and sales enablement across both platforms.
This is the first Product Marketing role at OptiMantra and Cerbo. You will have the opportunity to build the function from the ground up, establish best practices, define processes, and shape how product marketing drives revenue impact across the organization.
We are especially looking for someone who is AI curious. Not someone who has all the answers, but someone actively exploring how AI can make product marketing smarter, faster, and more impactful. You are energized by learning, experimenting, and applying AI tools to improve insight generation, messaging refinement, competitive monitoring, and GTM performance.
What You’ll Own Positioning and Messaging
Define and refine differentiated positioning for OptiMantra and Cerbo
Craft value propositions tailored to integrative and functional healthcare providers
Translate product capabilities into clear clinical, operational, and financial outcomes
Ensure consistent messaging across marketing, sales, and customer success
Lead product launches from strategy through enablement and post‑launch optimization
Develop GTM plans grounded in customer insight, usage data, and competitive intelligence
Align cross‑functional stakeholders around launch goals, KPIs, and success metrics
Identify expansion and cross‑sell opportunities across both EMR platforms
Sales and Partner Enablement
Serve as a strategic partner to sales leadership
Develop sales narratives, pitch decks, objection handling guides, competitive battlecards, and proof points
Partner with sales on win‑loss analysis to continuously refine positioning
Enable strategic partners with differentiated messaging and market insights
Ensure partners are equipped to articulate value clearly and confidently
Support teams with ongoing competitive updates and market intelligence
AI‑Driven Customer and Market Insight
Leverage AI tools to synthesize:
Customer interviews and NPS data
Support and implementation feedback
Win‑loss insights
Usage and behavioral trends
Use AI to accelerate competitive research and identify market shifts
Continuously explore emerging AI capabilities that improve product marketing workflows
Champion experimentation with AI to enhance speed, clarity, and strategic decision‑making
Own ongoing competitive intelligence across EMR and adjacent health tech markets
Translate competitive insights into clear differentiation strategies
Anticipate market shifts and proactively evolve positioning
Partner with leadership to inform pricing, packaging, and roadmap prioritization
Performance and Optimization
Define and track product marketing KPIs including adoption, feature utilization, conversion lift, and launch impact
Use data and AI‑supported analysis to continuously refine GTM execution
Translate insights into strategic recommendations for product and executive teams
Why You’ll Love Working Here
Competitive compensation based on experience
Paid Time Off and company holidays
Short‑term and long‑term disability Insurance
401k plan with matching company contribution
Real ownership and impact in a fast‑growing health tech company
Location: 100% Remote
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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About the Role - REMOTE OptiMantra and Cerbo are modern SaaS EMR platforms serving integrative, functional, wellness, and concierge care practices, direct primary care, behavioral health practices and medspas. We are seeking a strategic and hands‑on Product Marketing Manager to drive positioning, competitive intelligence, go‑to‑market strategy, and sales enablement across both platforms.
This is the first Product Marketing role at OptiMantra and Cerbo. You will have the opportunity to build the function from the ground up, establish best practices, define processes, and shape how product marketing drives revenue impact across the organization.
We are especially looking for someone who is AI curious. Not someone who has all the answers, but someone actively exploring how AI can make product marketing smarter, faster, and more impactful. You are energized by learning, experimenting, and applying AI tools to improve insight generation, messaging refinement, competitive monitoring, and GTM performance.
What You’ll Own Positioning and Messaging
Define and refine differentiated positioning for OptiMantra and Cerbo
Craft value propositions tailored to integrative and functional healthcare providers
Translate product capabilities into clear clinical, operational, and financial outcomes
Ensure consistent messaging across marketing, sales, and customer success
Lead product launches from strategy through enablement and post‑launch optimization
Develop GTM plans grounded in customer insight, usage data, and competitive intelligence
Align cross‑functional stakeholders around launch goals, KPIs, and success metrics
Identify expansion and cross‑sell opportunities across both EMR platforms
Sales and Partner Enablement
Serve as a strategic partner to sales leadership
Develop sales narratives, pitch decks, objection handling guides, competitive battlecards, and proof points
Partner with sales on win‑loss analysis to continuously refine positioning
Enable strategic partners with differentiated messaging and market insights
Ensure partners are equipped to articulate value clearly and confidently
Support teams with ongoing competitive updates and market intelligence
AI‑Driven Customer and Market Insight
Leverage AI tools to synthesize:
Customer interviews and NPS data
Support and implementation feedback
Win‑loss insights
Usage and behavioral trends
Use AI to accelerate competitive research and identify market shifts
Continuously explore emerging AI capabilities that improve product marketing workflows
Champion experimentation with AI to enhance speed, clarity, and strategic decision‑making
Own ongoing competitive intelligence across EMR and adjacent health tech markets
Translate competitive insights into clear differentiation strategies
Anticipate market shifts and proactively evolve positioning
Partner with leadership to inform pricing, packaging, and roadmap prioritization
Performance and Optimization
Define and track product marketing KPIs including adoption, feature utilization, conversion lift, and launch impact
Use data and AI‑supported analysis to continuously refine GTM execution
Translate insights into strategic recommendations for product and executive teams
Why You’ll Love Working Here
Competitive compensation based on experience
Paid Time Off and company holidays
Short‑term and long‑term disability Insurance
401k plan with matching company contribution
Real ownership and impact in a fast‑growing health tech company
Location: 100% Remote
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#J-18808-Ljbffr