Retention Manager
Barry's, New York, NY, United States
We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).
Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.
Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.
About the role We’re looking for a data-driven, customer-obsessed Retention Manager to lead our lifecycle marketing strategy with a strong focus on Email and SMS channels. In this role, you’ll own the strategy, execution, and optimization of programs designed to increase customer engagement, repeat purchases, lifetime value, and long-term brand loyalty.
You will work cross-functionally with product, analytics, and creative teams to deliver highly personalized, performance-driven lifecycle campaigns that drive measurable revenue impact.
What you'll do
Develop and execute a comprehensive lifecycle marketing strategy across Email and SMS, including the set up and deployment of email and SMS campaign in platform.
Own automated flows including welcome series, abandoned cart, post-purchase, win-back, and loyalty campaigns
Build segmentation strategies to increase personalization and engagement
Manage campaign calendar and messaging strategy
Performance & Optimization
Own channel KPIs: retention rate, LTV, frequency, churn reduction, CTR, CVR, deliverability, and revenue per subscriber
Run A/B and multivariate tests to improve subject lines, creative, timing, and segmentation
Monitor list health, deliverability, and compliance
Deliver regular performance reporting with actionable insights
Customer Lifecycle & Personalization
Map customer journeys and identify opportunities for engagement across lifecycle stages
Implement dynamic content and personalization strategies
Partner with product and analytics teams to improve behavioral triggers and automation logic
Leverage zero-party and first-party data to enhance targeting
Cross-Functional Collaboration
Work with Creative to brief and develop high-performing email and SMS templates
Partner with Paid Media to align acquisition and retention messaging
Collaborate with Analytics to refine attribution and incrementally measurement
Support loyalty, referral, and membership programs
Qualifications
3–6+ years of experience in retention, lifecycle, or CRM marketing
Deep hands on keyboard experience with Email & SMS platforms (e.g., Klaviyo, Braze, Iterable, Attentive, Postscript, etc.)
Strong analytical skills with experience using data tools (e.g., GA4, Looker, Amplitude, Excel)
Experience building automated lifecycle journeys
Proven track record of driving revenue through retention channels
Strong understanding of deliverability, compliance, and best practices
Excellent project management and communication skills
Experience configuring API webhooks, and writing/executing SQL queries preferred but not required
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Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.
Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.
About the role We’re looking for a data-driven, customer-obsessed Retention Manager to lead our lifecycle marketing strategy with a strong focus on Email and SMS channels. In this role, you’ll own the strategy, execution, and optimization of programs designed to increase customer engagement, repeat purchases, lifetime value, and long-term brand loyalty.
You will work cross-functionally with product, analytics, and creative teams to deliver highly personalized, performance-driven lifecycle campaigns that drive measurable revenue impact.
What you'll do
Develop and execute a comprehensive lifecycle marketing strategy across Email and SMS, including the set up and deployment of email and SMS campaign in platform.
Own automated flows including welcome series, abandoned cart, post-purchase, win-back, and loyalty campaigns
Build segmentation strategies to increase personalization and engagement
Manage campaign calendar and messaging strategy
Performance & Optimization
Own channel KPIs: retention rate, LTV, frequency, churn reduction, CTR, CVR, deliverability, and revenue per subscriber
Run A/B and multivariate tests to improve subject lines, creative, timing, and segmentation
Monitor list health, deliverability, and compliance
Deliver regular performance reporting with actionable insights
Customer Lifecycle & Personalization
Map customer journeys and identify opportunities for engagement across lifecycle stages
Implement dynamic content and personalization strategies
Partner with product and analytics teams to improve behavioral triggers and automation logic
Leverage zero-party and first-party data to enhance targeting
Cross-Functional Collaboration
Work with Creative to brief and develop high-performing email and SMS templates
Partner with Paid Media to align acquisition and retention messaging
Collaborate with Analytics to refine attribution and incrementally measurement
Support loyalty, referral, and membership programs
Qualifications
3–6+ years of experience in retention, lifecycle, or CRM marketing
Deep hands on keyboard experience with Email & SMS platforms (e.g., Klaviyo, Braze, Iterable, Attentive, Postscript, etc.)
Strong analytical skills with experience using data tools (e.g., GA4, Looker, Amplitude, Excel)
Experience building automated lifecycle journeys
Proven track record of driving revenue through retention channels
Strong understanding of deliverability, compliance, and best practices
Excellent project management and communication skills
Experience configuring API webhooks, and writing/executing SQL queries preferred but not required
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