Sr. Associate, Brand Management (Baby Operating Unit)
The Honest Company, Minneapolis, MN, United States
Sr. Associate, Brand Management (Baby Operating Unit)
Los Angeles or Minneapolis (Hybrid | 2 days/week onsite)
We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.
About Us The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the company, please visit www.honest.com.
Our Mission We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.
The Role
Senior Associate Brand Manager to support the development and execution of brand and category strategies for the Honest Baby portfolio.
Responsible for leading commercial innovation projects, demand forecast, business reviews and day‑to‑day operations for the diaper business. Works closely with Sales, Innovation, Supply Chain, Finance and Marketing to meet core objectives and annual operation plan across retail and eCommerce channels.
What you’ll do:
Provide monthly reports, including evaluating results, diagnosing opportunities and risks, and adjusting plans to deliver against revenue, margin, and market share goals.
Partner with Supply Chain, Sales Planning, and Finance to inform demand forecasting, ensuring forecasts reflect business strategy, innovation timing, promotional plans, and market dynamics to support strong in‑stock performance and efficient inventory management.
Commercialize all product improvements, innovation, and updates by partnering with cross‑functional teams from concept idea through launch. Lead project kickoffs with detailed scope, provide volume and net revenue forecasts, lock package briefs, copy and claims and ensure on‑time delivery.
Assist in new item sell‑in including sell decks, forecasts, key dates, product samples and support plans.
You’ll love this job if you’re:
A strong communicator and collaborator.
Thought leader who works effectively with all members of the organization, from individual contributors to top executives.
Highly analytical and strategic.
Connect consumer insight, brand strategy, and financial outcomes into clear, scalable action plans.
Solution‑oriented with a bias for action.
Reliable at producing responses and thoughtful solutions when problems arise.
Adaptable and ambitious.
Thrive in evolving environments and motivated by building something meaningful at scale.
What you’ll need:
3+ years of core brand experience (e.g., demand forecasting, new product launches, providing creative direction, analyzing consumption data) ideally in CPG with traditional retail distribution.
Proven analytical capabilities in interpreting data with actionable conclusions.
Passion and enthusiasm for a consumer‑first mindset, culture, innovation, and trends.
Compensation The pay range for this role is $97,000 - $130,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may differ in other locations due to cost of labor.
The total rewards package may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.
Benefits:
Comprehensive Health & Wellness : Top‑tier health, dental and vision plans.
401k with Company Match : Company matches 401k contributions.
Wellness & Fitness : Monthly fitness reimbursement and onsite gym at Playa Vista office.
Work‑Life Balance : Generous and flexible vacation policy.
Family‑Friendly Leave : Generous maternity and paternity leave.
Ownership & Equity : Every full‑time employee is granted equity.
Education Reimbursement : For professional development or a new passion.
Pet Insurance : Coverage for pets.
Please note:
Benefits offerings may vary based on the position and geographic location.
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We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.
About Us The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the company, please visit www.honest.com.
Our Mission We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.
The Role
Senior Associate Brand Manager to support the development and execution of brand and category strategies for the Honest Baby portfolio.
Responsible for leading commercial innovation projects, demand forecast, business reviews and day‑to‑day operations for the diaper business. Works closely with Sales, Innovation, Supply Chain, Finance and Marketing to meet core objectives and annual operation plan across retail and eCommerce channels.
What you’ll do:
Provide monthly reports, including evaluating results, diagnosing opportunities and risks, and adjusting plans to deliver against revenue, margin, and market share goals.
Partner with Supply Chain, Sales Planning, and Finance to inform demand forecasting, ensuring forecasts reflect business strategy, innovation timing, promotional plans, and market dynamics to support strong in‑stock performance and efficient inventory management.
Commercialize all product improvements, innovation, and updates by partnering with cross‑functional teams from concept idea through launch. Lead project kickoffs with detailed scope, provide volume and net revenue forecasts, lock package briefs, copy and claims and ensure on‑time delivery.
Assist in new item sell‑in including sell decks, forecasts, key dates, product samples and support plans.
You’ll love this job if you’re:
A strong communicator and collaborator.
Thought leader who works effectively with all members of the organization, from individual contributors to top executives.
Highly analytical and strategic.
Connect consumer insight, brand strategy, and financial outcomes into clear, scalable action plans.
Solution‑oriented with a bias for action.
Reliable at producing responses and thoughtful solutions when problems arise.
Adaptable and ambitious.
Thrive in evolving environments and motivated by building something meaningful at scale.
What you’ll need:
3+ years of core brand experience (e.g., demand forecasting, new product launches, providing creative direction, analyzing consumption data) ideally in CPG with traditional retail distribution.
Proven analytical capabilities in interpreting data with actionable conclusions.
Passion and enthusiasm for a consumer‑first mindset, culture, innovation, and trends.
Compensation The pay range for this role is $97,000 - $130,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may differ in other locations due to cost of labor.
The total rewards package may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.
Benefits:
Comprehensive Health & Wellness : Top‑tier health, dental and vision plans.
401k with Company Match : Company matches 401k contributions.
Wellness & Fitness : Monthly fitness reimbursement and onsite gym at Playa Vista office.
Work‑Life Balance : Generous and flexible vacation policy.
Family‑Friendly Leave : Generous maternity and paternity leave.
Ownership & Equity : Every full‑time employee is granted equity.
Education Reimbursement : For professional development or a new passion.
Pet Insurance : Coverage for pets.
Please note:
Benefits offerings may vary based on the position and geographic location.
#J-18808-Ljbffr