Content & Social Media Lead
Location:
NYC (onsite only – not remote)
Compensation:
$100k–$140k base + 0.1%–0.2% equity (DOE)
Alliance is the leading accelerator for crypto founders. Since 2020 we’ve backed 300+ startups (Rain, Synthetix, Pendle, Believe, and many more), now collectively valued at $10B+.
We’re hiring a
Content & Social Media Lead
to run Alliance’s social presence and content engine – with one goal:
drive high-quality founder applications . You’ll report directly to Roberto (co‑founder).
What you’ll do
Own Alliance on
X
and
LinkedIn : voice, cadence, formats, distribution, and growth.
Turn Alliance’s raw material (founder wins, cohort stories, data, memes, community moments) into posts, threads, clips, and short‑form video.
Own the
Good Game
content pipeline (topics → promotion → clipping → distribution), working with contractors as needed.
Write and improve high‑leverage copy across Alliance (website, lifecycle emails, event comms, founder/DAO updates).
Run a simple content system: calendar, content pillars, repurposing, and weekly retros.
Track what works, run lightweight experiments, and double down fast.
What success looks like (first 90 days)
A consistent weekly cadence on X/LinkedIn with clear content pillars and repeatable formats.
Measurable lift in intent signals: inbound DMs, email subs, application starts, and “heard about Alliance via social”.
Sharper, clearer copy on key surfaces (homepage/program pages + top lifecycle emails).
A content pipeline that runs without constant partner involvement.
What we’re looking for
Crypto‑native
and can write like a real participant (not corporate marketing).
Exceptional writer with taste:
sharp social + crisp, high‑clarity copy.
Great on
X , and can grow beyond the crypto bubble.
High‑agency operator:
you find the story, pull the thread, and ship without hand‑holding.
Strong judgment:
you know what’s worth saying, what’s cringe, and what’s risky.
Comfortable using modern
AI tools
to move faster (without sounding AI).
Bonus: NYC creative network (video/photo/editing) and experience managing contractors.
Strong qualifications (nice to have)
5–10 links to content you shipped that shows original voice (posts/threads/newsletter/essays/landing pages).
Proof you can build distribution: grew an audience/channel, ran a content series, or consistently shipped content that got shared.
Experience writing conversion copy (landing pages/emails) and iterating based on data.
Built a content system: pillars, calendar, repurposing pipeline, and basic analytics.
Worked in a content-heavy role at a top crypto protocol, fund, or fast‑growing startup.
Why NOT join us
You don’t like doing the work yourself.
You’re not locked in. This role is intense and outcome‑driven.
You need someone else to set your priorities or keep you on track.
You can’t relocate to NYC.
Why join us
Work with the most ambitious founders in crypto (and AI).
Small, high‑trust team with outsized impact (ex‑Meta, WhatsApp, Coinbase, YC).
Backed by Initialized Capital, Founders Fund, Multicoin, Dragonfly, and world‑class angels.
Your work shapes how the next generation of founders discovers Alliance.
A career‑accelerating seat at the center of crypto/AI founder culture.
How to apply Send:
LinkedIn
Resume
5–10 links to your best work (X/LinkedIn, newsletter, essays, landing pages, etc.)
#J-18808-Ljbffr
Location:
NYC (onsite only – not remote)
Compensation:
$100k–$140k base + 0.1%–0.2% equity (DOE)
Alliance is the leading accelerator for crypto founders. Since 2020 we’ve backed 300+ startups (Rain, Synthetix, Pendle, Believe, and many more), now collectively valued at $10B+.
We’re hiring a
Content & Social Media Lead
to run Alliance’s social presence and content engine – with one goal:
drive high-quality founder applications . You’ll report directly to Roberto (co‑founder).
What you’ll do
Own Alliance on
X
and
LinkedIn : voice, cadence, formats, distribution, and growth.
Turn Alliance’s raw material (founder wins, cohort stories, data, memes, community moments) into posts, threads, clips, and short‑form video.
Own the
Good Game
content pipeline (topics → promotion → clipping → distribution), working with contractors as needed.
Write and improve high‑leverage copy across Alliance (website, lifecycle emails, event comms, founder/DAO updates).
Run a simple content system: calendar, content pillars, repurposing, and weekly retros.
Track what works, run lightweight experiments, and double down fast.
What success looks like (first 90 days)
A consistent weekly cadence on X/LinkedIn with clear content pillars and repeatable formats.
Measurable lift in intent signals: inbound DMs, email subs, application starts, and “heard about Alliance via social”.
Sharper, clearer copy on key surfaces (homepage/program pages + top lifecycle emails).
A content pipeline that runs without constant partner involvement.
What we’re looking for
Crypto‑native
and can write like a real participant (not corporate marketing).
Exceptional writer with taste:
sharp social + crisp, high‑clarity copy.
Great on
X , and can grow beyond the crypto bubble.
High‑agency operator:
you find the story, pull the thread, and ship without hand‑holding.
Strong judgment:
you know what’s worth saying, what’s cringe, and what’s risky.
Comfortable using modern
AI tools
to move faster (without sounding AI).
Bonus: NYC creative network (video/photo/editing) and experience managing contractors.
Strong qualifications (nice to have)
5–10 links to content you shipped that shows original voice (posts/threads/newsletter/essays/landing pages).
Proof you can build distribution: grew an audience/channel, ran a content series, or consistently shipped content that got shared.
Experience writing conversion copy (landing pages/emails) and iterating based on data.
Built a content system: pillars, calendar, repurposing pipeline, and basic analytics.
Worked in a content-heavy role at a top crypto protocol, fund, or fast‑growing startup.
Why NOT join us
You don’t like doing the work yourself.
You’re not locked in. This role is intense and outcome‑driven.
You need someone else to set your priorities or keep you on track.
You can’t relocate to NYC.
Why join us
Work with the most ambitious founders in crypto (and AI).
Small, high‑trust team with outsized impact (ex‑Meta, WhatsApp, Coinbase, YC).
Backed by Initialized Capital, Founders Fund, Multicoin, Dragonfly, and world‑class angels.
Your work shapes how the next generation of founders discovers Alliance.
A career‑accelerating seat at the center of crypto/AI founder culture.
How to apply Send:
Resume
5–10 links to your best work (X/LinkedIn, newsletter, essays, landing pages, etc.)
#J-18808-Ljbffr