Via Transportation, Inc. is hiring: Public Relations Director New York City in N

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.

Via is changing the way the world moves, and we are looking for a PR Director to help shape the category for the future. You will develop and execute a comprehensive, national public relations strategy that enhances Via’s reputation, drives thought leadership, and supports business objectives. At the same time, you will work with our city and agency partners to recognize and elevate the impact they are having on their communities. The ideal candidate is a communications leader with deep media relationships, a creative approach to storytelling, and curiosity about how the business works and the details of what makes Via unique.

What You'll Do

• Strategic Leadership: Develop and proactively implement a national PR strategy aligned with company goals, brand positioning, and stakeholder expectations.
• Media Relations: Cultivate and maintain strong relationships with top‑tier media outlets, journalists, and influencers; have responsibility for building the category and shaping Via’s presence among national press and key influencers.
• Executive Communications: Partner with senior leadership to craft compelling narratives, presentations, and media engagements.
• Reputation Management: Lead proactive and reactive communications strategies to protect and enhance Via’s reputation.
• Campaign Thinking: Design and implement multi‑faceted PR campaigns to solidify Via’s leadership position as a provider of innovative technology to governments.
• Elevate Customers: Coordinate media strategy for global partner launches and milestone celebrations – giving Via’s customers the opportunity to be recognized for their successes; build national media narrative around local impact.
• Measurement & Reporting: Define KPIs and regularly report on PR impact, media coverage, and sentiment analysis.
• Collaboration: Work closely with Data Science, Commercial teams, Operations, and other cross‑functional units to identify opportunities and new ideas for bringing the Via story to life.

Who You Are

• Minimum of 10+ years of experience in public relations, corporate communications, or journalism.
• Proven track record of managing high‑profile media relations.
• Exceptional writing, storytelling, and presentation skills.
• Collaborative and influential leader with executive presence.
• Agile and resilient in fast‑paced, high‑pressure environments.
• Data‑driven and results‑oriented.
• Passionate about brand, culture, and purpose.
• Sophisticated understanding of the evolving media landscape — and experience gaining positive traction.
• Creative thinker who can develop out‑of‑the‑box solutions and storylines.
• Strong communicator who can adapt their level of detail depending on the audience.
• Enthusiastic learner who is excited to dig into the details of the business, and understand the product and the landscape in which we operate.
• Humble, low‑ego, team player.

Compensation and Benefits

• Salary range: $160,000 – $200,000 per year. Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary presented does not include equity or variable pay (where applicable).
• Comprehensive benefits package, including free medical plans and 401(k) matching.

We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education.

Our teams of world‑class engineers, data scientists, product managers, operations specialists, marketers, transit experts and more bring cutting‑edge AI‑powered software and innovative technology‑enabled operations to our partners across the globe.

Ready to join the ride?

Via is an equal opportunity employer.