Vice President of Marketing
Direct Recruiters Inc., Kansas City, Missouri, United States, 64101
Overview
Client Summary:
Develops AI-driven technology designed to reduce administrative burden in clinical settings.
Works in real time to support documentation, coding, order entry, and revenue-related workflows.
Integrates into care delivery environments without disrupting clinicians’ routines.
Aims to streamline point-of-care operations and reduce reliance on manual system interaction.
Focused on fundamentally reshaping how clinical work is performed to improve efficiency and care quality.
Responsibilities Brand & Category Leadership
Define and articulate positioning, messaging, and category narrative within healthcare AI
Establish as a thought leader through content, speaking, partnerships, and earned media
Shape how the market understands ambient AI, clinical automation, and the future of clinical work
Ensure consistent, credible storytelling across all external touchpoints
Go-to-Market Strategy
Own ICP definition, segmentation, and messaging by buyer persona
Translate product capabilities into differentiated value propositions for clinicians, administrators, and healthcare organizations
Partner closely with sales to improve conversation quality, sales enablement, and close rates
Design and evolve go-to-market motion as the company scales
Demand & Growth Execution
Build and execute early-stage demand generation across inbound, outbound, and content-led channels
Develop case studies, customer proof points, and narrative assets that build trust in a conservative market
Experiment rapidly, measure signal, and double down on what works
Stand up core marketing infrastructure, tooling, and attribution systems
Team & Function Building
Build the marketing function from zero, initially executing directly before hiring
Establish processes, metrics, and operating rhythms for a scalable marketing organization
Manage agencies and contractors as needed, with a bias toward internal ownership
Experience & Skills Required Experience and Qualifications:
Significant experience in healthcare or healthtech marketing, selling into provider organizations
Prior experience in a senior or lead marketing role, ideally in an early or growth-stage company
Demonstrated ability to build a marketing function and go-to-market strategy from scratch
Strong strategic judgment paired with willingness to execute hands-on
Proven creativity in outreach, storytelling, and narrative development
Comfort operating with limited data, high ambiguity, and fast iteration cycles
Compensation : $200k-$250k, Covers premiums for health benefits
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Develops AI-driven technology designed to reduce administrative burden in clinical settings.
Works in real time to support documentation, coding, order entry, and revenue-related workflows.
Integrates into care delivery environments without disrupting clinicians’ routines.
Aims to streamline point-of-care operations and reduce reliance on manual system interaction.
Focused on fundamentally reshaping how clinical work is performed to improve efficiency and care quality.
Responsibilities Brand & Category Leadership
Define and articulate positioning, messaging, and category narrative within healthcare AI
Establish as a thought leader through content, speaking, partnerships, and earned media
Shape how the market understands ambient AI, clinical automation, and the future of clinical work
Ensure consistent, credible storytelling across all external touchpoints
Go-to-Market Strategy
Own ICP definition, segmentation, and messaging by buyer persona
Translate product capabilities into differentiated value propositions for clinicians, administrators, and healthcare organizations
Partner closely with sales to improve conversation quality, sales enablement, and close rates
Design and evolve go-to-market motion as the company scales
Demand & Growth Execution
Build and execute early-stage demand generation across inbound, outbound, and content-led channels
Develop case studies, customer proof points, and narrative assets that build trust in a conservative market
Experiment rapidly, measure signal, and double down on what works
Stand up core marketing infrastructure, tooling, and attribution systems
Team & Function Building
Build the marketing function from zero, initially executing directly before hiring
Establish processes, metrics, and operating rhythms for a scalable marketing organization
Manage agencies and contractors as needed, with a bias toward internal ownership
Experience & Skills Required Experience and Qualifications:
Significant experience in healthcare or healthtech marketing, selling into provider organizations
Prior experience in a senior or lead marketing role, ideally in an early or growth-stage company
Demonstrated ability to build a marketing function and go-to-market strategy from scratch
Strong strategic judgment paired with willingness to execute hands-on
Proven creativity in outreach, storytelling, and narrative development
Comfort operating with limited data, high ambiguity, and fast iteration cycles
Compensation : $200k-$250k, Covers premiums for health benefits
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