Overview
Client Summary:
- Develops AI-driven technology designed to reduce administrative burden in clinical settings.
- Works in real time to support documentation, coding, order entry, and revenue-related workflows.
- Integrates into care delivery environments without disrupting clinicians’ routines.
- Aims to streamline point-of-care operations and reduce reliance on manual system interaction.
- Focused on fundamentally reshaping how clinical work is performed to improve efficiency and care quality.
Responsibilities
Brand & Category Leadership
- Define and articulate positioning, messaging, and category narrative within healthcare AI
- Establish as a thought leader through content, speaking, partnerships, and earned media
- Shape how the market understands ambient AI, clinical automation, and the future of clinical work
- Ensure consistent, credible storytelling across all external touchpoints
Go-to-Market Strategy
- Own ICP definition, segmentation, and messaging by buyer persona
- Translate product capabilities into differentiated value propositions for clinicians, administrators, and healthcare organizations
- Partner closely with sales to improve conversation quality, sales enablement, and close rates
- Design and evolve go-to-market motion as the company scales
Demand & Growth Execution
- Build and execute early-stage demand generation across inbound, outbound, and content-led channels
- Develop case studies, customer proof points, and narrative assets that build trust in a conservative market
- Experiment rapidly, measure signal, and double down on what works
- Stand up core marketing infrastructure, tooling, and attribution systems
Team & Function Building
- Build the marketing function from zero, initially executing directly before hiring
- Establish processes, metrics, and operating rhythms for a scalable marketing organization
- Manage agencies and contractors as needed, with a bias toward internal ownership
Experience & Skills
Required Experience and Qualifications:
- Significant experience in healthcare or healthtech marketing, selling into provider organizations
- Prior experience in a senior or lead marketing role, ideally in an early or growth-stage company
- Demonstrated ability to build a marketing function and go-to-market strategy from scratch
- Strong strategic judgment paired with willingness to execute hands-on
- Proven creativity in outreach, storytelling, and narrative development
- Comfort operating with limited data, high ambiguity, and fast iteration cycles
Compensation : $200k-$250k, Covers premiums for health benefits
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