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Product Marketing Manager

Ceridian HCM, Inc., Fort Wayne, Indiana, United States, 46804

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Posted Thursday, February 19, 2026 at 6:00 AM

At Viant, We partner and Innovate to deliver the highest quality, life-enhancing medical devices — Join us to build a new business unit with strong foundations, collaborate with Leading OEMs, and improve patient lives through better service and cost-effective solutions.

Job Type: Remote position based in any of these US cities: Minneapolis, MN; Denver, CO; Fort Wayne, IN; Grand Rapids, MI.

Viant is seeking an experienced

marketer

to lead strategic marketing for our

Plastics, Metals, and Assembly

portfolios—core pillars of our vertically integrated design and manufacturing platform. This role serves as the

business-unit marketing lead

, responsible for defining growth strategies, shaping market positioning, and enabling commercial success.

The ideal candidate combines

strategic marketing acumen

,

technical fluency

, and

commercial insight

to drive awareness, preference, and pipeline growth in key medtech markets. The Product Marketer will ensure that all portfolio-level strategies

align with and ladder into Viant’s broader enterprise strategy

, reinforcing our position as one of the industry’s most trusted design and manufacturing partner.

Key Responsibilities

Develop and own integrated marketing strategies for the

Plastics, Metals, and Assembly

portfolios—anchored in customer needs, competitive differentiation, and market opportunity.

Define and continuously refine

value propositions

,

target segments

, and

growth priorities

in partnership with Business Unit Leaders

Translate portfolio strategies into

actionable annual marketing plans

with measurable objectives, KPIs, and ROI targets.

Technical Marketing

Develop

technical content and marketing collateral

that articulate Viant’s expertise, innovation, and engineering know-how in plastics, metals, and assembly.

Collaborate with subject matter experts to create case studies,

capability sheets, technical white papers, and proof points

Work closely with engineering, project management, operations teams to capture innovation stories, capacity updates, and new capabilities

Commercial Enablement

Develop and maintain

sales enablement tools

—value proposition decks, customer presentations, technical overviews, and proof-point collateral that strengthen commercial storytelling.

Train and equip commercial teams with technical content, success stories, and tools to position Viant’s differentiated capabilities across the buyer journey.

Lead

market and competitive analysis

to identify emerging trends, customer pain points, and whitespace opportunities within MedTech contract manufacturing.

Support

technology road mapping, new capability launches, and M&A activities

Requirements Education/Certification

Bachelor’s degree in engineering, operations or related concentration. MBA preferred

Experience

5+ years

of B2B marketing experience in

contract manufacturing, medtech, or industrial sectors

.

Understanding of

manufacturing technologies

(plastics molding, precision metals, assembly, automation, etc.) and their applications in medical devices.

Strong

strategic thinker

with the ability to develop marketing strategies to drive growth objectives

Demonstrated experience in

technical marketing

- communicating differentiation to technical buyers and decision-makers.

S

torytelling and content development skills

, including PowerPoint, Adobe Creative Suite, and Canva.

Strong

influence and communication skills

to work across matrixed teams and functions

Agile and proactive; comfortable navigating fast-paced environments and evolving priorities.

Ownership and accountability

to drive deliverables to completion with excellence.

Experience with

CRM and marketing systems

(Salesforce, HubSpot, Power BI)

Travel

Ability to travel frequently within the U.S. (Up to 25%)

Medical, dental, and vision benefits-effective date of hire!

Company-paid life insurance and disability benefits

Generous Paid time off and 10 paid Holidays

401k Plan with Company Match

Tuition Reimbursement

Voluntary Universal Life and Long-Term Care

Voluntary Legal Plan

Pet Insurance

Home Ownership Program

Viant is a global medical device design and manufacturing services provider that partners and innovates with customers to provide the highest quality, life enhancing medical devices. We do this through our depth and breadth of capabilities, end-to-end integration, technical expertise, and relentless focus on our customers and on operational excellence. With nearly 6,000 associates across 24 locations worldwide, we offer a unique combination of small-company service and attention with big-company resources. For more information, visit viantmedical.com or follow us on LinkedIn.

Viant provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Viant complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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