Hyre is a fast-growing virtual assistant service company dedicated to providing exceptional support to our clients. We value innovation, efficiency, and a commitment to excellence. Join us and be part of a dynamic team that empowers businesses to thrive.
We are seeking a highly analytical and results-driven Ads Specialist to plan, execute, and optimize paid advertising campaigns across various digital platforms. This individual will drive lead generation, conversions, and brand awareness for our clients by leveraging a deep understanding of digital advertising ecosystems and a proactive approach to maximizing ROI.
Key Responsibilities
Campaign Strategy & Development:
Develop and manage comprehensive paid advertising strategies aligned with client goals, such as lead generation for moving companies.
Research:
Conduct thorough keyword research, audience segmentation, and competitive analysis.
Ad Platform Management:
Manage and optimize campaigns across Google Ads (Search, Display, LSAs), social media (Facebook, Instagram, LinkedIn), and other relevant networks.
Account Setup:
Configure ad accounts, campaigns, ad groups, and individual ads.
Creative & Copywriting:
Develop compelling ad copy and collaborate with design teams for visual assets.
A/B Testing:
Conduct testing on ad creatives, copy, and landing pages to improve performance.
Budget & Bidding:
Monitor advertising budgets to ensure optimal spend and implement bidding strategies to achieve performance targets.
Performance Optimization:
Continuously monitor metrics (CPC, CPA, ROAS, CTR) and implement timely optimizations based on data analysis.
Reporting:
Generate detailed performance reports for clients and communicate results clearly to internal teams and stakeholders.
Industry Trends:
Stay up-to-date with algorithm changes and proactively recommend new technologies to enhance performance.
Qualifications
Experience:
3+ years preferred in managing paid advertising campaigns across major platforms like Google Ads and Facebook Ads Manager.
Analytical Skills:
Strong ability to interpret complex data, identify trends, and make data-driven decisions.
Technical Proficiency:
Proficiency in setting up various campaign types, including Search, Display, Video, and Lead Generation.
Knowledge:
Excellent understanding of bidding strategies, keyword research, audience targeting, and conversion tracking.
Tools:
Familiarity with marketing analytics tools such as Google Analytics.
Communication:
Strong written and verbal skills for client reporting and collaboration.
Certifications:
Certifications in Google Ads (Search, Display) are a significant plus.
Schedule & Requirements
Working Hours:
PST (Aligned with US business hours)
Environment:
Ability to work independently and manage multiple campaigns simultaneously in a fast-paced environment.
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We are seeking a highly analytical and results-driven Ads Specialist to plan, execute, and optimize paid advertising campaigns across various digital platforms. This individual will drive lead generation, conversions, and brand awareness for our clients by leveraging a deep understanding of digital advertising ecosystems and a proactive approach to maximizing ROI.
Key Responsibilities
Campaign Strategy & Development:
Develop and manage comprehensive paid advertising strategies aligned with client goals, such as lead generation for moving companies.
Research:
Conduct thorough keyword research, audience segmentation, and competitive analysis.
Ad Platform Management:
Manage and optimize campaigns across Google Ads (Search, Display, LSAs), social media (Facebook, Instagram, LinkedIn), and other relevant networks.
Account Setup:
Configure ad accounts, campaigns, ad groups, and individual ads.
Creative & Copywriting:
Develop compelling ad copy and collaborate with design teams for visual assets.
A/B Testing:
Conduct testing on ad creatives, copy, and landing pages to improve performance.
Budget & Bidding:
Monitor advertising budgets to ensure optimal spend and implement bidding strategies to achieve performance targets.
Performance Optimization:
Continuously monitor metrics (CPC, CPA, ROAS, CTR) and implement timely optimizations based on data analysis.
Reporting:
Generate detailed performance reports for clients and communicate results clearly to internal teams and stakeholders.
Industry Trends:
Stay up-to-date with algorithm changes and proactively recommend new technologies to enhance performance.
Qualifications
Experience:
3+ years preferred in managing paid advertising campaigns across major platforms like Google Ads and Facebook Ads Manager.
Analytical Skills:
Strong ability to interpret complex data, identify trends, and make data-driven decisions.
Technical Proficiency:
Proficiency in setting up various campaign types, including Search, Display, Video, and Lead Generation.
Knowledge:
Excellent understanding of bidding strategies, keyword research, audience targeting, and conversion tracking.
Tools:
Familiarity with marketing analytics tools such as Google Analytics.
Communication:
Strong written and verbal skills for client reporting and collaboration.
Certifications:
Certifications in Google Ads (Search, Display) are a significant plus.
Schedule & Requirements
Working Hours:
PST (Aligned with US business hours)
Environment:
Ability to work independently and manage multiple campaigns simultaneously in a fast-paced environment.
#J-18808-Ljbffr