Director, Demand Generation and Integrated Marketing
Menlo Ventures, Redwood City, California, United States, 94061
Director, Demand Generation and Integrated Marketing
Redwood City, California
Description Company Overview
Appdome’s mission is to safeguard mobile apps and their users globally. We offer the industry’s only patented, centralized, data‑driven Mobile Cyber Defense Automation platform, providing rapid no-code, no‑SDK security and integrated defenses against fraud, malware, and bots, along with Threat-Events™ UI/UX controls, ThreatScope™ Mobile XDR, and Certified Secure™ DevSecOps Certification. With Appdome, mobile developers and cyber teams can expedite delivery, ensure compliance, and utilize automation for building, testing, and monitoring mobile app security within DevOps and CI/CD pipelines. Our platform is trusted by leading brands across financial, healthcare, m‑commerce, consumer, and B2B sectors, securing over 50,000 apps and protecting over 1 billion end users worldwide.
About the Role
We’re looking for a strategic and hands‑on Demand Generation & Integrated Marketing Director to drive pipeline growth through data‑driven, multi‑channel marketing programs. This role sits at the intersection of strategy, execution, and analytics—owning integrated campaigns that align brand, content, performance marketing, and sales enablement to move prospects through the funnel.
You’ll be responsible for designing and executing campaigns that generate measurable demand, accelerate revenue, and create a cohesive customer experience across channels.
What You’ll Do
Own end-to-end demand generation strategy, from awareness through conversion and pipeline acceleration
Plan, launch, and optimize integrated marketing campaigns across digital, content, email, events, paid media, ABM, and partnerships
Collaborate closely with Sales, Product Marketing, Content, and RevOps to align messaging, targeting, and goals
Build and manage campaign frameworks, timelines, and budgets
Develop audience segmentation and targeting strategies based on ICPs, personas, and buying stages
Track, analyze, and report on campaign performance, pipeline impact, CAC, and ROI
Optimize marketing automation, lead scoring, nurturing, and attribution models
Test and iterate continuously—messaging, channels, offers, and creative
Ensure consistent brand and narrative across all touchpoints
Requirements What We’re Looking For
8+ years of experience in demand generation, integrated marketing, or growth marketing
Proven track record of driving pipeline and revenue through multi‑channel campaigns
Strong understanding of the full B2B or B2C funnel (depending on your org)
Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Highly analytical mindset with comfort using data to inform decisions
Excellent project management and cross‑functional collaboration skills
Strong communication skills—able to translate strategy into action
Comfortable balancing big‑picture thinking with hands‑on execution
Nice to Have
Experience with ABM strategies and tools
Familiarity with paid media and performance marketing
Experience scaling demand gen programs in a high‑growth environment
Background in security industry or target market
What We Offer:
Competitive compensation with bonus and equity
High visibility role with direct impact on revenue growth
Opportunity to shape and scale a mission‑critical function
Comprehensive benefits and professional development opportunities
Health, dental, and vision insurance
401(k)
Paid time off and holidays
Appdome is committed to fair and equitable compensation practices.
The base pay range for this role is posted above. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
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Redwood City, California
Description Company Overview
Appdome’s mission is to safeguard mobile apps and their users globally. We offer the industry’s only patented, centralized, data‑driven Mobile Cyber Defense Automation platform, providing rapid no-code, no‑SDK security and integrated defenses against fraud, malware, and bots, along with Threat-Events™ UI/UX controls, ThreatScope™ Mobile XDR, and Certified Secure™ DevSecOps Certification. With Appdome, mobile developers and cyber teams can expedite delivery, ensure compliance, and utilize automation for building, testing, and monitoring mobile app security within DevOps and CI/CD pipelines. Our platform is trusted by leading brands across financial, healthcare, m‑commerce, consumer, and B2B sectors, securing over 50,000 apps and protecting over 1 billion end users worldwide.
About the Role
We’re looking for a strategic and hands‑on Demand Generation & Integrated Marketing Director to drive pipeline growth through data‑driven, multi‑channel marketing programs. This role sits at the intersection of strategy, execution, and analytics—owning integrated campaigns that align brand, content, performance marketing, and sales enablement to move prospects through the funnel.
You’ll be responsible for designing and executing campaigns that generate measurable demand, accelerate revenue, and create a cohesive customer experience across channels.
What You’ll Do
Own end-to-end demand generation strategy, from awareness through conversion and pipeline acceleration
Plan, launch, and optimize integrated marketing campaigns across digital, content, email, events, paid media, ABM, and partnerships
Collaborate closely with Sales, Product Marketing, Content, and RevOps to align messaging, targeting, and goals
Build and manage campaign frameworks, timelines, and budgets
Develop audience segmentation and targeting strategies based on ICPs, personas, and buying stages
Track, analyze, and report on campaign performance, pipeline impact, CAC, and ROI
Optimize marketing automation, lead scoring, nurturing, and attribution models
Test and iterate continuously—messaging, channels, offers, and creative
Ensure consistent brand and narrative across all touchpoints
Requirements What We’re Looking For
8+ years of experience in demand generation, integrated marketing, or growth marketing
Proven track record of driving pipeline and revenue through multi‑channel campaigns
Strong understanding of the full B2B or B2C funnel (depending on your org)
Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Highly analytical mindset with comfort using data to inform decisions
Excellent project management and cross‑functional collaboration skills
Strong communication skills—able to translate strategy into action
Comfortable balancing big‑picture thinking with hands‑on execution
Nice to Have
Experience with ABM strategies and tools
Familiarity with paid media and performance marketing
Experience scaling demand gen programs in a high‑growth environment
Background in security industry or target market
What We Offer:
Competitive compensation with bonus and equity
High visibility role with direct impact on revenue growth
Opportunity to shape and scale a mission‑critical function
Comprehensive benefits and professional development opportunities
Health, dental, and vision insurance
401(k)
Paid time off and holidays
Appdome is committed to fair and equitable compensation practices.
The base pay range for this role is posted above. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
#J-18808-Ljbffr