About The Company
The Estée Lauder Companies Inc.
is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
About Le Labo Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal gender‑less scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for "the lab" in French: Each of our boutique’s functions like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions. We freshly hand‑blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client. Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand‑pourers, the reclaimed wood artisans, the lab technicians, etc.
Joining Le Labo means joining a scented revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.
Job Summary Le Labo is seeking a Digital Marketing Manager to join our Digital Marketing Team, which operates under the Global Marketing Team. The Digital Marketing Manager plays a critical role in advancing Le Labo’s global digital business across brand.com and key digital touchpoints while upholding the integrity of the brand’s point of view. Operating at the intersection of performance, brand, and operations, the Manager is responsible for driving execution and optimization within established global frameworks and strategies. This role oversees the planning, implementation, optimization, and monitoring of campaigns across curated digital media channels, with a balanced focus on growth and brand equity. The Manager serves as a bridge between Global Brand teams and Regional/Market teams, ensuring alignment, information flow, and support for business objectives across markets. The ideal candidate brings deep expertise in paid media and performance marketing, budget planning and management, and email marketing. The Manager demonstrates strong analytical and communication skills, along with the ability to collaborate effectively across functions and geographies. In this role, the Manager reports to the Executive Director, Digital Marketing & China Online and is based out of the Williamsburg, Brooklyn office.
Primary Responsibilities
Digital Marketing and Media Oversight
Manage day‑to‑day execution and optimization of paid media channels (e.g., paid social, paid search, shopping), in close partnership with media agencies.
Monitor campaign performance across markets, identifying insights, risks, and opportunities for optimization.
Support test‑and‑learn initiatives (incrementality tests, creative testing, audience strategies, etc.) to inform future investment decisions.
Translate business objectives into clear briefs for agency and internal Creative Team, ensuring performance goals align with brand expression.
Review media plans, performance reports, and recommendations with a critical strategic lens. Hold agency partners accountable to timeline, quality of execution and agreed‑upon KPIs. Foster strong, collaborative relationships with agency teams while maintaining appropriate rigor and expectations.
Email Marketing and Strategy
Support the planning, execution, and performance optimization of marketing and triggered email communication across key markets, in partnership with Regional CRM and Marketing teams.
Ensure email campaigns (launches, evergreen programs, brand moments) are aligned with broader digital and e‑commerce priorities.
Review performance metrics and translate insights into actionable recommendations.
Collaborate with Creative team and CRM partners to uphold Le Labo’s tone, cadence, and restraint in client communications.
Help define testing opportunities to continuously improve effectiveness while respecting brand integrity.
E‑commerce and Conversion Performance
Partner with Global Online and Regional Online Teams to optimize on‑site performance, including traffic quality, conversion, and AOV.
Support launch moments, seasonal initiatives, and evergreen programs by ensuring digital readiness across channels.
Monitor site performance trends and collaborate cross‑functionally to address friction points impacting sales.
Analytics, Reporting, and Insights
Own regular performance reporting for assigned markets and channels, ensuring clarity, accuracy, and relevance for senior stakeholders.
Regularly communicate market‑specific paid media channel performance results and insights to relevant stakeholders, ensuring transparency in reporting, clarity in interpreting results, and alignment across teams regarding campaign effectiveness and channel strategy.
Partner with the Executive Director and the Finance team to align performance metrics with business and P&L expectations.
Cross‑Functional Collaboration
Work closely with Creative, Marketing, Online/E‑commerce, CRM, Retail, and regional teams to ensure alignment across initiatives.
Act as a trusted point of contact for markets, providing guidance on digital best practices while respecting local nuances.
Support Global rollouts while maintaining flexibility for regional input and considerations.
Operational Excellence
Manage timeline, workflows, and deliverables across multiple markets simultaneously.
Ensure consistency in processes, documentation, and communication across digital initiatives.
Identify opportunities to improve ways of working, tools, and frameworks as the business scales.
People Management and Coaching
Directly manage and coach an Assistant Manager, providing clear priorities, context, and ongoing feedback.
Support the Assistant Manager’s professional development through regular development conversations, goal‑setting, and exposure to broader digital marketing and e‑commerce strategy.
Delegate executional tasks thoughtfully while maintaining accountability for quality, timelines, and outcomes.
Foster strong ways of working, including clear communication, proactive problem‑solving, and cross‑functional collaboration.
Act as a role model for Le Labo’s values – demonstrating ownership, humility, and respect in day‑to‑day leadership.
Champion and Steward Le Labo Values
Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.
Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.
Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo.
Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world.
Exude passion for Le Labo and deeply appreciate, understand the Brand DNA.
Qualifications & Skills
5‑7 years of experience in digital marketing and/or e‑commerce, ideally within premium, luxury, or lifestyle brands. Familiarity and interest with fashion/beauty industry a plus.
Prior experience managing and coaching at least one direct report, with a track record of developing junior talent. Experience working cross‑functionally with Creative, E‑commerce, CRM, Finance, and regional teams.
Deep knowledge and demonstrated experience managing paid digital channels (paid social, paid search, and shopping) with strong understanding of how they drive e‑commerce performance. Comfortable reviewing and interpreting performance from GA4, Looker, Meta Ad Manager, Google Ads, YouTube Ads, etc.
Hands‑on experience supporting or overseeing email marketing and CRM initiatives, including campaign execution, performance analysis, and testing. Keen understanding of consumer lifecycle. Experience in Braze, Klaviyo, Adobe Campaign, or other CEP or ESP.
Strong analytical skills with the ability to interpret performance data across media, e‑commerce, and CRM, and connect insights to business outcomes. Able to synthesize complex data into clear narratives that support decision‑making and future planning.
Proficiency in Microsoft Office and Google Workspace with an eye for formatting and presenting information in a digestible way, tailored to different audiences.
Comfortable operating in a global, multi‑market environment with varying levels of digital maturity. Strong interpersonal skills, ability to cultivate relationship with Global colleagues, partners, and a solid understanding of cultural nuances.
Highly organized, detail‑oriented, and able to manage multiple priorities with minimal oversight. Must be a self‑starter with an appetite to learn and grow within Le Labo, comfortable working in a fast‑paced environment both independently and collaboratively.
Genuine passion for Le Labo, showcasing deep appreciation and understanding of brand DNA, voice, and aesthetic. Strong written and verbal communication skills, ability to capture the unique tone of voice and visual cues / codes of the Brand.
Bachelor's Degree required, ideally in marketing, communication, finance, or relevant fields.
Knowledge / experience with SAP/Ariba system is a plus.
Pay Range The anticipated base salary range for this position is
$85,000.00 - $139,600.00 . Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education‑related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Equal Opportunity Employer It is company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law.
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
#J-18808-Ljbffr
is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
About Le Labo Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal gender‑less scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for "the lab" in French: Each of our boutique’s functions like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions. We freshly hand‑blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client. Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand‑pourers, the reclaimed wood artisans, the lab technicians, etc.
Joining Le Labo means joining a scented revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.
Job Summary Le Labo is seeking a Digital Marketing Manager to join our Digital Marketing Team, which operates under the Global Marketing Team. The Digital Marketing Manager plays a critical role in advancing Le Labo’s global digital business across brand.com and key digital touchpoints while upholding the integrity of the brand’s point of view. Operating at the intersection of performance, brand, and operations, the Manager is responsible for driving execution and optimization within established global frameworks and strategies. This role oversees the planning, implementation, optimization, and monitoring of campaigns across curated digital media channels, with a balanced focus on growth and brand equity. The Manager serves as a bridge between Global Brand teams and Regional/Market teams, ensuring alignment, information flow, and support for business objectives across markets. The ideal candidate brings deep expertise in paid media and performance marketing, budget planning and management, and email marketing. The Manager demonstrates strong analytical and communication skills, along with the ability to collaborate effectively across functions and geographies. In this role, the Manager reports to the Executive Director, Digital Marketing & China Online and is based out of the Williamsburg, Brooklyn office.
Primary Responsibilities
Digital Marketing and Media Oversight
Manage day‑to‑day execution and optimization of paid media channels (e.g., paid social, paid search, shopping), in close partnership with media agencies.
Monitor campaign performance across markets, identifying insights, risks, and opportunities for optimization.
Support test‑and‑learn initiatives (incrementality tests, creative testing, audience strategies, etc.) to inform future investment decisions.
Translate business objectives into clear briefs for agency and internal Creative Team, ensuring performance goals align with brand expression.
Review media plans, performance reports, and recommendations with a critical strategic lens. Hold agency partners accountable to timeline, quality of execution and agreed‑upon KPIs. Foster strong, collaborative relationships with agency teams while maintaining appropriate rigor and expectations.
Email Marketing and Strategy
Support the planning, execution, and performance optimization of marketing and triggered email communication across key markets, in partnership with Regional CRM and Marketing teams.
Ensure email campaigns (launches, evergreen programs, brand moments) are aligned with broader digital and e‑commerce priorities.
Review performance metrics and translate insights into actionable recommendations.
Collaborate with Creative team and CRM partners to uphold Le Labo’s tone, cadence, and restraint in client communications.
Help define testing opportunities to continuously improve effectiveness while respecting brand integrity.
E‑commerce and Conversion Performance
Partner with Global Online and Regional Online Teams to optimize on‑site performance, including traffic quality, conversion, and AOV.
Support launch moments, seasonal initiatives, and evergreen programs by ensuring digital readiness across channels.
Monitor site performance trends and collaborate cross‑functionally to address friction points impacting sales.
Analytics, Reporting, and Insights
Own regular performance reporting for assigned markets and channels, ensuring clarity, accuracy, and relevance for senior stakeholders.
Regularly communicate market‑specific paid media channel performance results and insights to relevant stakeholders, ensuring transparency in reporting, clarity in interpreting results, and alignment across teams regarding campaign effectiveness and channel strategy.
Partner with the Executive Director and the Finance team to align performance metrics with business and P&L expectations.
Cross‑Functional Collaboration
Work closely with Creative, Marketing, Online/E‑commerce, CRM, Retail, and regional teams to ensure alignment across initiatives.
Act as a trusted point of contact for markets, providing guidance on digital best practices while respecting local nuances.
Support Global rollouts while maintaining flexibility for regional input and considerations.
Operational Excellence
Manage timeline, workflows, and deliverables across multiple markets simultaneously.
Ensure consistency in processes, documentation, and communication across digital initiatives.
Identify opportunities to improve ways of working, tools, and frameworks as the business scales.
People Management and Coaching
Directly manage and coach an Assistant Manager, providing clear priorities, context, and ongoing feedback.
Support the Assistant Manager’s professional development through regular development conversations, goal‑setting, and exposure to broader digital marketing and e‑commerce strategy.
Delegate executional tasks thoughtfully while maintaining accountability for quality, timelines, and outcomes.
Foster strong ways of working, including clear communication, proactive problem‑solving, and cross‑functional collaboration.
Act as a role model for Le Labo’s values – demonstrating ownership, humility, and respect in day‑to‑day leadership.
Champion and Steward Le Labo Values
Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.
Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.
Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo.
Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world.
Exude passion for Le Labo and deeply appreciate, understand the Brand DNA.
Qualifications & Skills
5‑7 years of experience in digital marketing and/or e‑commerce, ideally within premium, luxury, or lifestyle brands. Familiarity and interest with fashion/beauty industry a plus.
Prior experience managing and coaching at least one direct report, with a track record of developing junior talent. Experience working cross‑functionally with Creative, E‑commerce, CRM, Finance, and regional teams.
Deep knowledge and demonstrated experience managing paid digital channels (paid social, paid search, and shopping) with strong understanding of how they drive e‑commerce performance. Comfortable reviewing and interpreting performance from GA4, Looker, Meta Ad Manager, Google Ads, YouTube Ads, etc.
Hands‑on experience supporting or overseeing email marketing and CRM initiatives, including campaign execution, performance analysis, and testing. Keen understanding of consumer lifecycle. Experience in Braze, Klaviyo, Adobe Campaign, or other CEP or ESP.
Strong analytical skills with the ability to interpret performance data across media, e‑commerce, and CRM, and connect insights to business outcomes. Able to synthesize complex data into clear narratives that support decision‑making and future planning.
Proficiency in Microsoft Office and Google Workspace with an eye for formatting and presenting information in a digestible way, tailored to different audiences.
Comfortable operating in a global, multi‑market environment with varying levels of digital maturity. Strong interpersonal skills, ability to cultivate relationship with Global colleagues, partners, and a solid understanding of cultural nuances.
Highly organized, detail‑oriented, and able to manage multiple priorities with minimal oversight. Must be a self‑starter with an appetite to learn and grow within Le Labo, comfortable working in a fast‑paced environment both independently and collaboratively.
Genuine passion for Le Labo, showcasing deep appreciation and understanding of brand DNA, voice, and aesthetic. Strong written and verbal communication skills, ability to capture the unique tone of voice and visual cues / codes of the Brand.
Bachelor's Degree required, ideally in marketing, communication, finance, or relevant fields.
Knowledge / experience with SAP/Ariba system is a plus.
Pay Range The anticipated base salary range for this position is
$85,000.00 - $139,600.00 . Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education‑related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Equal Opportunity Employer It is company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law.
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
#J-18808-Ljbffr