Responsibilities
In partnership with media team leadership, aid in the development of overall client strategy as it relates to digital investment media - programmatic, as well as data and audience strategy Develop and manage audience and media testing roadmaps across programmatic Provide strategic guidance to the overall media team as well as digital buyers on all digital investment media in order to ensure flawless activation strategies Develop and conduct media partner RFPs and partner evaluation scorecards for programmatic vendors Develop client POVs on strategies and approaches to the ongoing changing landscape of digital media Assist AMD and other Media Leadership on leading client strategy and managing the activation team Creates a positive working environment and fosters an overall team approach Maintain an in-depth knowledge of client business, from both current and historical perspectives Requirements
4-6 years experience in working in programmatic with both self-service and managed service experience Experience in strategy and execution of digital investment media - with a strong emphasis on programmatic Experience in execution of self-serve programmatic media buying required Experience in data strategy and usage of a Data Management Platform strongly preferred High degree of technical aptitude in primary DSPs such as DV360, The Trade Desk, etc. in a self-serve/hands-on keyboard capacity required Certification and/or significant experience in media measurement tools, such as Campaign Manager, Datorama and Google Analytics 360 High level of comfort presenting to senior clients and senior internal team members Exposure and usage of marketing technology and tools
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In partnership with media team leadership, aid in the development of overall client strategy as it relates to digital investment media - programmatic, as well as data and audience strategy Develop and manage audience and media testing roadmaps across programmatic Provide strategic guidance to the overall media team as well as digital buyers on all digital investment media in order to ensure flawless activation strategies Develop and conduct media partner RFPs and partner evaluation scorecards for programmatic vendors Develop client POVs on strategies and approaches to the ongoing changing landscape of digital media Assist AMD and other Media Leadership on leading client strategy and managing the activation team Creates a positive working environment and fosters an overall team approach Maintain an in-depth knowledge of client business, from both current and historical perspectives Requirements
4-6 years experience in working in programmatic with both self-service and managed service experience Experience in strategy and execution of digital investment media - with a strong emphasis on programmatic Experience in execution of self-serve programmatic media buying required Experience in data strategy and usage of a Data Management Platform strongly preferred High degree of technical aptitude in primary DSPs such as DV360, The Trade Desk, etc. in a self-serve/hands-on keyboard capacity required Certification and/or significant experience in media measurement tools, such as Campaign Manager, Datorama and Google Analytics 360 High level of comfort presenting to senior clients and senior internal team members Exposure and usage of marketing technology and tools
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