AUDIENCE ENGAGEMENT SPECIALIST (Public Information Officer 2)
Louisiana, Baton Rouge, Louisiana, us, 70873
Overview
The mission of
Louisiana Public Broadcasting (LPB)
is to provide programming that is intelligent, informative, educational, and entertaining. LPB connects the citizens of the state by creating content that showcases Louisiana’s unique history, people, places, and events.
Click here to learn more about LPB: https://www.lpb.org/about/about-us/
Louisiana Public Broadcasting (LPB) is seeking a creative and data‑driven professional to lead content and audience engagement initiatives across digital platforms. The
Audience Engagement Specialist (Public Information Officer)
position develops and executes strategic content for social media, newsletters, and web platforms to increase reader and viewer engagement, while leveraging analytics to refine strategy and grow audience reach.
Competencies
Communicating Effectively:
The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.
Influencing Others:
The ability to shape, guide, or alter the thoughts, behaviors, attitudes, or decisions of others.
Thinking Critically:
The ability to analyze information objectively, identify connections across sources, and form logical, well‑supported conclusions.
Adapting to Change:
The ability to demonstrate flexibility in thoughts, behaviors, and actions in response to evolving circumstances or unexpected change.
Building Trust:
The ability to create a safe and supportive environment where others feel comfortable speaking up, sharing ideas, and acknowledging mistakes.
Championing Continuous Improvement:
The ability to promote and implement ongoing enhancements in processes, products, services, or organizational culture.
Demonstrating Initiative:
The ability to assess situations independently and take proactive steps to address them without being prompted or instructed by others.
Demonstrating Innovation:
The ability to generate, share, and apply original ideas to improve outcomes, solve problems, or create new value.
Driving Vision and Purpose:
The ability to create and communicate a compelling direction that motivates others and aligns with long‑term goals.
Leading Change:
The ability to lead people through change by setting a focused direction, building trust, addressing concerns, and supporting lasting results.
Minimum Qualifications
Four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
Six years of full‑time experience in any field plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
A bachelor's degree plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
An advanced degree in public relations, marketing, communications, journalism, or English.
Experience Substitution:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience toward the six years of full‑time work experience in any field. The maximum substitution allowed is 120 semester hours, which substitutes for a maximum of four years of experience in any field.
The official job specifications for this role, as defined by the State Civil Service, can be found here.
Job Duties
Create, plan, and execute engaging content across social media, newsletters, and web platforms to increase audience growth and engagement.
Analyze digital metrics and audience insights to evaluate performance and refine content and engagement strategies.
Develop and implement audience development initiatives that expand reach and strengthen relationships with existing viewers and supporters.
Manage community engagement through responsive, two‑way communication across digital platforms and events.
Report directly to the
TV Programming Director
and collaborate with Production, Friends of LPB, Marketing, Digital Media, and other agency teams to ensure aligned messaging and strategic impact.
Position‑Specific Details Appointment Type:
Probational
Location:
Baton Rouge, Louisiana
Work Schedule:
Work hours are 8:00 AM to 4:30 PM, Monday‑Friday; however, varying work schedules are offered.
Division:
Programming
Compensation:
The salary offered will be determined based on qualifications and experience. Applicants that possess experience greater than the minimum qualifications may be considered for a salary higher than the minimum hiring rate utilizing State Civil Service Rule 6.5(g).
How to Apply No Civil Service test score is required in order to be considered for this vacancy.
To apply for this vacancy, click on the “Apply” link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.
* Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.
Contact Information Megan Wright
Louisiana Educational TV Authority
7733 Perkins Rd.
Baton Rouge, LA 70810
Email: HumanResources@lpb.org
Equal Opportunity Statement Louisiana Educational Television Authority is a State as a Model Employer (SAME) agency that supports improved employment opportunities for individuals with disabilities. For more information on employment‑related resources available for those with disabilities, refer to the Louisiana Employment Resource Guide (Download PDF reader).
LETA is a Substance Abuse and Drug‑Free workplace. As an Equal Opportunity Employer, LETA is committed to a diverse and inclusive workplace prohibiting discrimination on the basis of any non‑merit factor. NOTE: Prior to an appointment, the selected applicant must take and pass a drug screening test, possess a valid Louisiana Driver's License, and clear a background check. All prospective new hires will be subject to employment eligibility verification via the federal government's E‑verify system.
#J-18808-Ljbffr
Louisiana Public Broadcasting (LPB)
is to provide programming that is intelligent, informative, educational, and entertaining. LPB connects the citizens of the state by creating content that showcases Louisiana’s unique history, people, places, and events.
Click here to learn more about LPB: https://www.lpb.org/about/about-us/
Louisiana Public Broadcasting (LPB) is seeking a creative and data‑driven professional to lead content and audience engagement initiatives across digital platforms. The
Audience Engagement Specialist (Public Information Officer)
position develops and executes strategic content for social media, newsletters, and web platforms to increase reader and viewer engagement, while leveraging analytics to refine strategy and grow audience reach.
Competencies
Communicating Effectively:
The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.
Influencing Others:
The ability to shape, guide, or alter the thoughts, behaviors, attitudes, or decisions of others.
Thinking Critically:
The ability to analyze information objectively, identify connections across sources, and form logical, well‑supported conclusions.
Adapting to Change:
The ability to demonstrate flexibility in thoughts, behaviors, and actions in response to evolving circumstances or unexpected change.
Building Trust:
The ability to create a safe and supportive environment where others feel comfortable speaking up, sharing ideas, and acknowledging mistakes.
Championing Continuous Improvement:
The ability to promote and implement ongoing enhancements in processes, products, services, or organizational culture.
Demonstrating Initiative:
The ability to assess situations independently and take proactive steps to address them without being prompted or instructed by others.
Demonstrating Innovation:
The ability to generate, share, and apply original ideas to improve outcomes, solve problems, or create new value.
Driving Vision and Purpose:
The ability to create and communicate a compelling direction that motivates others and aligns with long‑term goals.
Leading Change:
The ability to lead people through change by setting a focused direction, building trust, addressing concerns, and supporting lasting results.
Minimum Qualifications
Four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
Six years of full‑time experience in any field plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
A bachelor's degree plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
An advanced degree in public relations, marketing, communications, journalism, or English.
Experience Substitution:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience toward the six years of full‑time work experience in any field. The maximum substitution allowed is 120 semester hours, which substitutes for a maximum of four years of experience in any field.
The official job specifications for this role, as defined by the State Civil Service, can be found here.
Job Duties
Create, plan, and execute engaging content across social media, newsletters, and web platforms to increase audience growth and engagement.
Analyze digital metrics and audience insights to evaluate performance and refine content and engagement strategies.
Develop and implement audience development initiatives that expand reach and strengthen relationships with existing viewers and supporters.
Manage community engagement through responsive, two‑way communication across digital platforms and events.
Report directly to the
TV Programming Director
and collaborate with Production, Friends of LPB, Marketing, Digital Media, and other agency teams to ensure aligned messaging and strategic impact.
Position‑Specific Details Appointment Type:
Probational
Location:
Baton Rouge, Louisiana
Work Schedule:
Work hours are 8:00 AM to 4:30 PM, Monday‑Friday; however, varying work schedules are offered.
Division:
Programming
Compensation:
The salary offered will be determined based on qualifications and experience. Applicants that possess experience greater than the minimum qualifications may be considered for a salary higher than the minimum hiring rate utilizing State Civil Service Rule 6.5(g).
How to Apply No Civil Service test score is required in order to be considered for this vacancy.
To apply for this vacancy, click on the “Apply” link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.
* Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.
Contact Information Megan Wright
Louisiana Educational TV Authority
7733 Perkins Rd.
Baton Rouge, LA 70810
Email: HumanResources@lpb.org
Equal Opportunity Statement Louisiana Educational Television Authority is a State as a Model Employer (SAME) agency that supports improved employment opportunities for individuals with disabilities. For more information on employment‑related resources available for those with disabilities, refer to the Louisiana Employment Resource Guide (Download PDF reader).
LETA is a Substance Abuse and Drug‑Free workplace. As an Equal Opportunity Employer, LETA is committed to a diverse and inclusive workplace prohibiting discrimination on the basis of any non‑merit factor. NOTE: Prior to an appointment, the selected applicant must take and pass a drug screening test, possess a valid Louisiana Driver's License, and clear a background check. All prospective new hires will be subject to employment eligibility verification via the federal government's E‑verify system.
#J-18808-Ljbffr