Freelance Director, Out of Home
Canvas Construction, El Segundo, California, United States, 90245
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…)
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The Role As a Freelance Director on the Out of Home (OOH) team your core responsibility is to autonomously manage assigned clients ensuring business needs are being met while simultaneously supporting department and agencywide initiatives. Serve as support to the senior members of the team on department or companywide initiatives, able to function independently or collaboratively, as required. Ability to set and achieve both short-term and long-term goals (internally, to service the agency as well as externally, to service the clients).
Key Duties/Responsibilities & Desired Knowledge Base:
Function independently, including management of direct reports and assigned teams within the department with little to no guidance while maintaining a high quality of work
Act as role model and mentor to all juniors within the department, helping them to grow professionally and navigate the OOH and media industry as a whole
Level‑set fair expectations of the teams/individuals and hold them accountable
Consistently seek out and encourage/assign relevant opportunities for juniors to grow professionally (ex. training courses)
Inspire creativity within the department, encourage direct reports to “Challenge the Comfortable” while ensuring a sound understanding of business/business objectives remains the north star for decisions
Promote and incorporate strategies/practices that align with larger department and/or agency goals
Guide the team in strategy development at a high level; ensure planning tactics and decisions align with arching strategic direction of business as well as larger media campaigns
Support teams as needed in their management of planning efforts, ensuring deadlines are being met and the quality of work is to department standards
Oversee and assist teams in building client ready decks/slides to articulate OOH plans/recommendations
Participate in strategy development and brainstorming meetings with ability to work harmoniously with internal teams on projects from start to finish and ensure teams grasp full understanding of this to drive actionable next steps
Demonstrate strategic thinking and problem‑solving abilities
Oversee and advise on negotiations throughout planning and make‑good scenarios
Advise team of proactive approaches to trouble shooting
Ensure team arrives at fair and meaningful results/solutions
Ability to maintain professionalism during challenging conversations, deescalating and managing frustrations within the team, if necessary
Expert understanding of media terms, concepts, and strategy (KPI, ROI, CPM, R/F)
Maintain a positive attitude that motivates the team to remain focused/solution oriented in achieving desired results against tight deadlines/changing direction/feedback, etc.
Ability to recognize appropriate new opportunities, need for 101’s or other documents and motivate self/team to compile and present as is relevant and in a timely manner
Collaborate to compile and present POV’s and evaluations as needed; rooted in sound research and presented with strong supportive context/rationale that is client specific
In depth knowledge of OOH industry partners: Geopath & OAAA
Stay current on new/ evolving trends within the media landscape (OOH and media overall) and educating the team accordingly
Participate in department/agency wide projects including new business pitches
Attend Industry and client-related functions and networking events, when necessary, while simultaneously balancing workload/deadlines
Participate in/attend meetings/trainings and/or market rides as needed
Qualifications/Skills:
Characteristics:
Innate curiosity with a desire to learn and grow as an OOH/media professional
Aptitude for critical thinking and problem solving
Self‑starter who approaches workload with a positive attitude
Proactive (vs reactive) approach to projects/workload as well as overall management of the business and direct reports
Strong communication and presentation skills (written & verbal)
Acute attention to detail
Highly organized, including time management (of self and team)
Competencies:
Multitask across numerous projects/accounts simultaneously under tight deadlines and prioritize/adjust direction based on feedback as needed while remaining positive
Motivate team, primarily direct reports, to do the same
Prioritize and reprioritize accordingly to meet tight and/or changing deadlines under pressure, while remaining positive
Effectively and fairly delegate workload
Synthesize large volumes of information quickly
With the ability to accurately and effectively communicate it out
Advocate for OOH (internally, externally)
Proficient in math including ability to interpret, analyze and synthesize research
Capacity to have difficult conversations as needed, while remaining constructive and solution oriented (vendors, direct reports)
Interpersonal:
Build, foster and maintain strong relationships (internal/external)
Collaborative team player (can work independently & as part of a matrix structure)
Receptive to feedback and able to apply moving forward
Manage up/down appropriately
Effectively and fairly delegate workload
Act as a role model to direct reports and junior staff within the agency
Experience & Education:
Years of professional experience: 9+
Bachelor’s or Associates Degree is highly preferred but not required
Experience buying and planning (not just one), preferably within OOH
Experience training and/or managing multiple direct reports and/or teams
Experience managing different types of categories as well as multiple categories at one time
Fluent in: Microsoft (Excel, PowerPoint, Word, Teams
$100 - $115 an hour
Salary and Benefits: Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in‑office amenities such as fresh kombucha and an in‑house barista inside our beautiful, new vibrant El Segundo office.
Canvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
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Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…)
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The Role As a Freelance Director on the Out of Home (OOH) team your core responsibility is to autonomously manage assigned clients ensuring business needs are being met while simultaneously supporting department and agencywide initiatives. Serve as support to the senior members of the team on department or companywide initiatives, able to function independently or collaboratively, as required. Ability to set and achieve both short-term and long-term goals (internally, to service the agency as well as externally, to service the clients).
Key Duties/Responsibilities & Desired Knowledge Base:
Function independently, including management of direct reports and assigned teams within the department with little to no guidance while maintaining a high quality of work
Act as role model and mentor to all juniors within the department, helping them to grow professionally and navigate the OOH and media industry as a whole
Level‑set fair expectations of the teams/individuals and hold them accountable
Consistently seek out and encourage/assign relevant opportunities for juniors to grow professionally (ex. training courses)
Inspire creativity within the department, encourage direct reports to “Challenge the Comfortable” while ensuring a sound understanding of business/business objectives remains the north star for decisions
Promote and incorporate strategies/practices that align with larger department and/or agency goals
Guide the team in strategy development at a high level; ensure planning tactics and decisions align with arching strategic direction of business as well as larger media campaigns
Support teams as needed in their management of planning efforts, ensuring deadlines are being met and the quality of work is to department standards
Oversee and assist teams in building client ready decks/slides to articulate OOH plans/recommendations
Participate in strategy development and brainstorming meetings with ability to work harmoniously with internal teams on projects from start to finish and ensure teams grasp full understanding of this to drive actionable next steps
Demonstrate strategic thinking and problem‑solving abilities
Oversee and advise on negotiations throughout planning and make‑good scenarios
Advise team of proactive approaches to trouble shooting
Ensure team arrives at fair and meaningful results/solutions
Ability to maintain professionalism during challenging conversations, deescalating and managing frustrations within the team, if necessary
Expert understanding of media terms, concepts, and strategy (KPI, ROI, CPM, R/F)
Maintain a positive attitude that motivates the team to remain focused/solution oriented in achieving desired results against tight deadlines/changing direction/feedback, etc.
Ability to recognize appropriate new opportunities, need for 101’s or other documents and motivate self/team to compile and present as is relevant and in a timely manner
Collaborate to compile and present POV’s and evaluations as needed; rooted in sound research and presented with strong supportive context/rationale that is client specific
In depth knowledge of OOH industry partners: Geopath & OAAA
Stay current on new/ evolving trends within the media landscape (OOH and media overall) and educating the team accordingly
Participate in department/agency wide projects including new business pitches
Attend Industry and client-related functions and networking events, when necessary, while simultaneously balancing workload/deadlines
Participate in/attend meetings/trainings and/or market rides as needed
Qualifications/Skills:
Characteristics:
Innate curiosity with a desire to learn and grow as an OOH/media professional
Aptitude for critical thinking and problem solving
Self‑starter who approaches workload with a positive attitude
Proactive (vs reactive) approach to projects/workload as well as overall management of the business and direct reports
Strong communication and presentation skills (written & verbal)
Acute attention to detail
Highly organized, including time management (of self and team)
Competencies:
Multitask across numerous projects/accounts simultaneously under tight deadlines and prioritize/adjust direction based on feedback as needed while remaining positive
Motivate team, primarily direct reports, to do the same
Prioritize and reprioritize accordingly to meet tight and/or changing deadlines under pressure, while remaining positive
Effectively and fairly delegate workload
Synthesize large volumes of information quickly
With the ability to accurately and effectively communicate it out
Advocate for OOH (internally, externally)
Proficient in math including ability to interpret, analyze and synthesize research
Capacity to have difficult conversations as needed, while remaining constructive and solution oriented (vendors, direct reports)
Interpersonal:
Build, foster and maintain strong relationships (internal/external)
Collaborative team player (can work independently & as part of a matrix structure)
Receptive to feedback and able to apply moving forward
Manage up/down appropriately
Effectively and fairly delegate workload
Act as a role model to direct reports and junior staff within the agency
Experience & Education:
Years of professional experience: 9+
Bachelor’s or Associates Degree is highly preferred but not required
Experience buying and planning (not just one), preferably within OOH
Experience training and/or managing multiple direct reports and/or teams
Experience managing different types of categories as well as multiple categories at one time
Fluent in: Microsoft (Excel, PowerPoint, Word, Teams
$100 - $115 an hour
Salary and Benefits: Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in‑office amenities such as fresh kombucha and an in‑house barista inside our beautiful, new vibrant El Segundo office.
Canvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
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