Sales Manager - Exterior Remodeling focus
A Hiring Group, Sacramento, California, United States, 95828
Sales Manager - Exterior Remodeling focus
Location: Bay Area / Sacramento, CA
Industry: Home Improvement / Remodeling
Employment Type: Full-Time
Position Overview The Sales Manager will lead and scale the residential home improvement sales operations in Northern California, with primary focus on the Bay Area and Sacramento markets. This role is responsible for driving revenue growth, managing and coaching a team of in-home sales representatives, optimizing closing ratios, and ensuring high-quality customer experience from consultation to project handoff.
The ideal candidate has strong experience in B2C home improvement sales, understands in-home closing dynamics, and can build a performance-driven sales culture focused on measurable results and profitability.
Key Responsibilities
Recruit, train, and manage a team of 3 or more in-home sales representatives
Set and monitor individual sales targets, KPIs, and closing ratios and ensure gross profit targets, minimum closing ratio and average ticket sizes are maintained
Conduct regular ride‑alongs, performance reviews, and pipeline inspections
Drive annual revenue growth targets for the region as well as market expansion
Oversee commission structures aligned with performance and profitability
Analyze territory performance and recommend staffing adjustments
Monitor regional sales payroll budget within industry benchmarks
Ensure customer satisfaction and protect company reputation
Qualifications
Minimum 3 years of experience in exterior remodeling sales is required (related: home improvement or remodeling sales)
Proven B2C in‑home closing experience
Demonstrated experience managing a sales team
Strong understanding of commission structures and gross margin management
Experience participating in or managing home show sales channels preferred
Strong negotiation and presentation skills
Highly energetic, organized, self‑driven, and results‑oriented
Ability to work partially from office with field presence required
Preferred Background
Experience in exterior remodeling, roofing, windows, HVAC, or general contracting
Former Sales Manager, Sales Director, or Senior In‑Home Sales Representative
Experience managing regional revenue between $3M and above
Familiarity with CRM systems and sales reporting dashboards
Compensation Structure (Industry Standard for Northern California)
Base salary: $30,000 to $40,000 per year
Commission percentage based on regional revenue and gross profit
Override on team performance
Performance bonus tied to gross profit targets
Total On Target Earnings typically $100,000 to $200,000 plus depending on performance
Additional benefits include:
Company vehicle or car allowance
Health, dental, and vision insurance
Performance‑based bonuses
Paid training and onboarding
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Position Overview The Sales Manager will lead and scale the residential home improvement sales operations in Northern California, with primary focus on the Bay Area and Sacramento markets. This role is responsible for driving revenue growth, managing and coaching a team of in-home sales representatives, optimizing closing ratios, and ensuring high-quality customer experience from consultation to project handoff.
The ideal candidate has strong experience in B2C home improvement sales, understands in-home closing dynamics, and can build a performance-driven sales culture focused on measurable results and profitability.
Key Responsibilities
Recruit, train, and manage a team of 3 or more in-home sales representatives
Set and monitor individual sales targets, KPIs, and closing ratios and ensure gross profit targets, minimum closing ratio and average ticket sizes are maintained
Conduct regular ride‑alongs, performance reviews, and pipeline inspections
Drive annual revenue growth targets for the region as well as market expansion
Oversee commission structures aligned with performance and profitability
Analyze territory performance and recommend staffing adjustments
Monitor regional sales payroll budget within industry benchmarks
Ensure customer satisfaction and protect company reputation
Qualifications
Minimum 3 years of experience in exterior remodeling sales is required (related: home improvement or remodeling sales)
Proven B2C in‑home closing experience
Demonstrated experience managing a sales team
Strong understanding of commission structures and gross margin management
Experience participating in or managing home show sales channels preferred
Strong negotiation and presentation skills
Highly energetic, organized, self‑driven, and results‑oriented
Ability to work partially from office with field presence required
Preferred Background
Experience in exterior remodeling, roofing, windows, HVAC, or general contracting
Former Sales Manager, Sales Director, or Senior In‑Home Sales Representative
Experience managing regional revenue between $3M and above
Familiarity with CRM systems and sales reporting dashboards
Compensation Structure (Industry Standard for Northern California)
Base salary: $30,000 to $40,000 per year
Commission percentage based on regional revenue and gross profit
Override on team performance
Performance bonus tied to gross profit targets
Total On Target Earnings typically $100,000 to $200,000 plus depending on performance
Additional benefits include:
Company vehicle or car allowance
Health, dental, and vision insurance
Performance‑based bonuses
Paid training and onboarding
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