TikTok Account Manager
The E-Commerce Account Manager (TikTok Shop) will be fully responsible for managing and growing Sunny Health & Fitness’s TikTok Shop presence. This role will oversee platform performance, sales growth, inventory planning, promotional strategy, content coordination, and overall account health on TikTok.
Key Responsibilities
Manage the company’s TikTok Shop account end-to-end
Ensure account health, compliance, and adherence to TikTok Shop policies
Monitor performance metrics and optimize for growth
Develop and execute strategies to increase revenue, conversion rate, and average order value
Analyze daily, weekly, and monthly sales data and performance KPIs
Identify growth opportunities through promotions, campaigns, bundles, and pricing strategies
Manage TikTok platform campaigns, flash sales, and platform-driven promotions
Monitor inventory levels to prevent stockouts or overstock situations
Collaborate with supply chain and warehouse teams to forecast demand
Align inventory planning with campaign calendars and sales projections
Coordinate with internal marketing teams and external creators/affiliates
Support TikTok Live selling initiatives
Ensure product listings are optimized (SEO, descriptions, images, videos)
Analyze content performance and recommend improvements
Work closely with paid media teams on TikTok Ads performance
Optimize product feed and shop visibility
Monitor ROAS, CAC, and ad performance metrics
Qualifications
Bachelor’s degree in Business, Marketing, or related field
3+ years of experience in e-commerce or marketplace account management
Direct experience managing TikTok Shop strongly preferred
Strong analytical skills with experience using performance dashboards
Advanced Excel skills required
Experience in fast-paced consumer goods or fitness industry preferred
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Key Responsibilities
Manage the company’s TikTok Shop account end-to-end
Ensure account health, compliance, and adherence to TikTok Shop policies
Monitor performance metrics and optimize for growth
Develop and execute strategies to increase revenue, conversion rate, and average order value
Analyze daily, weekly, and monthly sales data and performance KPIs
Identify growth opportunities through promotions, campaigns, bundles, and pricing strategies
Manage TikTok platform campaigns, flash sales, and platform-driven promotions
Monitor inventory levels to prevent stockouts or overstock situations
Collaborate with supply chain and warehouse teams to forecast demand
Align inventory planning with campaign calendars and sales projections
Coordinate with internal marketing teams and external creators/affiliates
Support TikTok Live selling initiatives
Ensure product listings are optimized (SEO, descriptions, images, videos)
Analyze content performance and recommend improvements
Work closely with paid media teams on TikTok Ads performance
Optimize product feed and shop visibility
Monitor ROAS, CAC, and ad performance metrics
Qualifications
Bachelor’s degree in Business, Marketing, or related field
3+ years of experience in e-commerce or marketplace account management
Direct experience managing TikTok Shop strongly preferred
Strong analytical skills with experience using performance dashboards
Advanced Excel skills required
Experience in fast-paced consumer goods or fitness industry preferred
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