Marketing Specialist
Location:
Brooklyn, NY Position Type:
Full-Time Schedule:
Monday through Friday, Standard Business Hours Salary:
Based on Experience
Job Summary We are seeking a creative, strategic, and results-oriented
Marketing Specialist
to lead marketing and social media initiatives that drive brand growth and measurable business impact. This role is focused on developing, executing, and optimizing integrated marketing campaigns that generate qualified leads, enhance brand visibility, and support overall company growth objectives.
The ideal candidate brings experience in B2B marketing—preferably within the tech, IT services, or managed services space—and thrives in a performance-driven environment. This position requires strong digital marketing expertise, content creation skills, and a demand generation mindset supported by data analysis.
Key Responsibilities
Develop and execute multi-channel marketing campaigns
to drive lead generation and brand awareness
Create and manage digital marketing strategies , including SEO, email marketing, and social media initiatives
Design and optimize demand generation campaigns
to support sales pipeline growth
Manage social media presence , ensuring consistent and strategic messaging
Create compelling content , including blogs, case studies, email campaigns, and thought leadership pieces
Collaborate with sales and leadership teams
to align marketing strategies with revenue goals
Utilize marketing automation and CRM platforms
(e.g., HubSpot) to manage campaigns and track performance
Monitor and analyze marketing metrics , adjusting strategies to maximize ROI
Conduct competitive research and market analysis
to identify new opportunities
Maintain and enhance brand positioning
across all marketing channels
Qualifications & Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field
2+ years of experience in B2B marketing
Experience in the IT, technology, or managed services industry preferred
Proven ability to manage multi-channel marketing campaigns that drive measurable results
Strong digital marketing expertise, including SEO, email marketing, and social media strategy
Proficiency with marketing automation tools and CRM platforms such as HubSpot
Excellent written and verbal communication skills with the ability to create engaging, high-quality content
Data-driven mindset with strong analytical skills and experience using marketing analytics tools
Strong organizational skills and ability to manage multiple projects simultaneously
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Location:
Brooklyn, NY Position Type:
Full-Time Schedule:
Monday through Friday, Standard Business Hours Salary:
Based on Experience
Job Summary We are seeking a creative, strategic, and results-oriented
Marketing Specialist
to lead marketing and social media initiatives that drive brand growth and measurable business impact. This role is focused on developing, executing, and optimizing integrated marketing campaigns that generate qualified leads, enhance brand visibility, and support overall company growth objectives.
The ideal candidate brings experience in B2B marketing—preferably within the tech, IT services, or managed services space—and thrives in a performance-driven environment. This position requires strong digital marketing expertise, content creation skills, and a demand generation mindset supported by data analysis.
Key Responsibilities
Develop and execute multi-channel marketing campaigns
to drive lead generation and brand awareness
Create and manage digital marketing strategies , including SEO, email marketing, and social media initiatives
Design and optimize demand generation campaigns
to support sales pipeline growth
Manage social media presence , ensuring consistent and strategic messaging
Create compelling content , including blogs, case studies, email campaigns, and thought leadership pieces
Collaborate with sales and leadership teams
to align marketing strategies with revenue goals
Utilize marketing automation and CRM platforms
(e.g., HubSpot) to manage campaigns and track performance
Monitor and analyze marketing metrics , adjusting strategies to maximize ROI
Conduct competitive research and market analysis
to identify new opportunities
Maintain and enhance brand positioning
across all marketing channels
Qualifications & Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field
2+ years of experience in B2B marketing
Experience in the IT, technology, or managed services industry preferred
Proven ability to manage multi-channel marketing campaigns that drive measurable results
Strong digital marketing expertise, including SEO, email marketing, and social media strategy
Proficiency with marketing automation tools and CRM platforms such as HubSpot
Excellent written and verbal communication skills with the ability to create engaging, high-quality content
Data-driven mindset with strong analytical skills and experience using marketing analytics tools
Strong organizational skills and ability to manage multiple projects simultaneously
#J-18808-Ljbffr